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PonoMusic Success Story Kit Community Cloud for Customers, Partners, and Employees.

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Presentation on theme: "PonoMusic Success Story Kit Community Cloud for Customers, Partners, and Employees."— Presentation transcript:

1 PonoMusic Success Story Kit Community Cloud for Customers, Partners, and Employees

2 Customer-Facing Assets

3 Customer-Facing Success Story PDF Download PDF

4 5 Things to Know Salesforce1 Community Cloud and Pono: 1. Working with Salesforce and CloudCraze (AppExchange partner), PonoMusic designed and launched a full-blown social music store in less than 6 months. 2. The Pono Community received thousands of daily logins before the player even launched. 3. Members have access to self-service features, including a full knowledgebase and Q & A, so any product questions can be answered within minutes. 4. Innovative features such as Ideas allow members to reach out to PonoMusic and help the company develop its product roadmap. 5. The long-term goal of the Pono Community is to provide a social collaboration platform where artists and fans can engage each other and have a direct dialog and communication.

5 Customer-Facing Abstract Pono resurrects a lost art in the Community Cloud Neil Young, backed by one of the most successful Kickstarter campaigns of all time, is bringing portability to the vinyl experience with Pono, a digital player that plays music files in ultra-high resolution. Completing Young’s vision, the PonoMusic team joined forces with Salesforce to launch the Pono Community, a full-blown social music store where members can visit individual artists’ pages and stream albums, share playlists, and engage with other fans. Developed in less than 6 months, the Pono Community is powered by the Salesforce1 Community Cloud and CloudCraze, an e-commerce application that runs natively on the Salesforce1 Platform. “The level of community interaction has been amazing,” says Pedram Abrari, EVP of Technology at PonoMusic. “We want the Pono Community to flourish into a full engagement of artists and fans—and we believe that that’s the future of music.”

6 Pono Community Success Story COMPANY OVERVIEW PonoMusic is a high-resolution music startup driven by a grassroots movement to save music from compressed audio formats. Founded by Neil Young, PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings and to provide the best possible listening experience of digital music. The Pono Community was born from the philosophy that music needs to be a shared and social experience. COMPANY PROFILE Provide an integrated social collaboration/e- commerce platform where artists and fans can engage one another and have a direct dialog alongside high-resolution music tracks Centralize the customer support experience Rapid deployment with less IT overhead A seamless user experience between the Pono Community and the music store Access to self-service features, including an extensive knowledgebase and Q & A A constantly growing community where fans can interact with other fans and gain deeper insight into the music they’re passionate about A highly scalable, full-blown social music store powered by the Salesforce1 Community Cloud CHALLENGE BUSINESS VALUE SOLUTION LOCATIONSan Francisco, CA COMPANY SIZE INDUSTRYAudio/Music/Retail COMPETITORGeek Wave SOLUTION(S) Community Cloud FIRST ACTIVE:2012

7 Example SUBJECT LINE: Double your engagement, double your brand’s growth Hi Susan, When the cloud came along, it helped accelerate great ideas into successful businesses—but it also brought people together across geographies. That’s what the Salesforce1 Community Cloud is all about—connecting customers to your brand in new meaningful ways. One of our more recent success stories involves rock legend, Neil Young. Neil’s quest to revive the soul of music came to life with Pono, the first-ever music service that brings high res., studio-quality sound to a portable player. In less than 6 months, his vision was complete after reaching out to Salesforce to help design and launch a full- blown social music store where music lovers can stream and purchase music, share playlists, and engage with one another in a completely open forum. The Pono Community was a huge success—bringing together over 30,000 members before the player even officially launched. There is no other social e-commerce platform for music fans on the market quite like it…and it’s clear that Pono’s success story has just begun. Let’s talk about yours. Sincerely, Lisa Henderson

8 Blog: Neil Young Gives Us the Full Studio Experience at Dreamforce When it comes to listening to music, are we settling for “good enough?” The artists certainly think so. Listening to compressed digital music such as MP3s is like “seeing a xerox of the Mona Lisa,” according to Elvis Costello. In our quest for portability, we lost more than the charming pops and warm, fuzzy crackles we experienced listening to music on vinyl; we lost the emotion and feeling of music. Until Pono, listening to albums on vinyl used to be the closest thing to being in the recording studio with the artists. With the popularity of compressed digital music, we learned to settle for good enough. Pono is here to change all that. Neil Young, backed by dozens of artists and a phenomenally successful Kickstarter campaign, is bringing back that studio-quality sound with Pono, a portable device that plays music files in their native resolution, the way the artists intended. Pono will have a huge presence at Dreamforce this year—with Young as one of the keynote speakers and Pedram Abrari, EVP of Technology at PonoMusic, answering questions and showing live demos of the new Pono Music Store & Community, a social high-resolution music store powered by the Salesforce1 Community Cloud. The Pono Community gives music fans worldwide a place to discuss their favorite artists and music—and potentially, with the artists themselves. Dreamforce attendees will also get a chance to experience the PonoPlayer firsthand in the Community Cloud Campground. Stop by the Pono lounge and listen to music the way the artists heard it in the studio. The PonoPlayer transports you to a sublime musical experience, from the most delicate passages of a string quartet to the thunderous power of a heavy metal band. We’ll have a headphone listening lounge and listening booths, for a shared home audio experience with Pono. “We are launching Pono at Dreamforce and hope to get our message out far and wide. Come help us energize the Pono movement,” says Abrari. Dreamforce is your opportunity to hear it first. Published: October 14, 2014

9 Internal-Facing Assets

10 Sales-Facing Abstract Pono resurrects a lost art in the Community Cloud After earning over $6 million from Kickstarter supporters, Neil Young’s vision to revive the soul of music came to life with Pono, the first-ever music service that brings high res., studio-quality sound to a portable player. Young and his team at PonoMusic reached out to Salesforce and AppExchange partner, CloudCraze, to help design and launch a full-blown social music store where music lovers can stream and purchase music, share playlists, and engage with one another in a completely open forum. The Pono Community deployed in less than 6 months, receiving an impressive level of community interaction before the player even officially launched. For Pono, the community isn’t just a nice to have; it’s the cornerstone of the company’s music service and long-term vision. “We were looking for a community experience that’s front and center, that drives e-commerce as opposed to simply being in support of it,” says Pedram Abrari, EVP of Technology at PonoMusic. “We want the Pono Community to flourish into a full engagement of artists and fans—and we believe that that’s the future of music.”

11 Background Assets

12 COMPANY OVERVIEW PonoMusic is a high-resolution music startup driven by a grassroots movement to save music from compressed audio formats. Founded by Neil Young, PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings and to provide the best possible listening experience of digital music. The Pono Community was born from the philosophy that music needs to be a shared and social experience. COMPANY PROFILE Provide an integrated social collaboration/e- commerce platform where artists and fans can engage one another and have a direct dialog alongside high-resolution music tracks Centralize the customer support experience Rapid deployment with less IT overhead A seamless user experience between the Pono Community and the music store Access to self-service features, including an extensive knowledgebase and Q & A A constantly growing community where fans can interact with other fans and gain deeper insight into the music they’re passionate about A highly scalable, full-blown social music store powered by the Salesforce1 Community Cloud CHALLENGE BUSINESS VALUE SOLUTION LOCATIONSan Francisco, CA COMPANY SIZE INDUSTRYAudio/Music/Retail COMPETITORGeek Wave SOLUTION(S) Community Cloud FIRST ACTIVE:2012 Pono Community Success Story

13 “I was pretty familiar with Salesforce from my past career, including Chatter and the Community Cloud, but I’d never thought of Salesforce as a B2C platform, so I didn’t get around to looking at Salesforce’s ability to help in this regard until late in the evaluation process (once I’ve exhausted the alternatives). Once I realized I wasn’t getting the kind of user experience I wanted from anyone else, I kept going back to the previous Dreamforces I’ve attended and some of the great work I’ve seen companies doing with Chatter and Communities functionality. I was convinced this was the platform for what we wanted to achieve…but what was missing was an ecommerce dimension to it. I went to the AppExchange and found a Salesforce partner in CloudCraze, which has an ecommerce platform that runs natively on the Salesforce1 Platform. So, I engaged them and we designed this seamless user experience.” “The auto-elastic nature of Salesforce1 and the fact that all of this IT overhead is taken care of by the platform meant a lot less resources that we had to hire and a lot less expertise that we needed to bring to the table. It allowed us to focus on our main differentiation, which is really the social music store. And the results have been phenomenal. Any new startup that is considering bringing any kind of cloud-based service to the market should consider Salesforce very seriously as a platform that could really catapult them into the market and allow them to grow and expand and maneuver very rapidly in a very agile fashion—in ways that have traditionally been impossible to do when trying to take on an undertaking of this size and magnitude.” Recorded numbers at the time of story interview (before the community officially launched) 22,000 members logging into the Pono Community 5,000 daily logins 400 new users a day (on average) Color Commentary and Notes About Details of Deal or Implementation (taken directly from interview) More Detailed Info and Quantitative Results Salesforce.com Confidential QUANTITATIVE RESULTS (IF AVAILABLE) NOTES

14 Competitors of Salesforce engaged in sales cycle: None Previous technology replaced by Salesforce: None-Salesforce was part of the original vision Salesforce products deployed: Community Cloud (customer community) Customer Business Model (B2B, B2C, or Both) B2C Salesforce Product features: Ideas, Knowledge, Gamification If using Service Cloud, list use case (e.g. customer support, call center, field service, telesales, etc) Customer support Integrations: E-commerce platform (through CloudCraze) AppExchange Apps/Partners CloudCraze Solution ‘Go Live’ date: October 2014 (official launch at Dreamforce) Solution Detail Salesforce.com Confidential MORE DETAILS

15 Sharing Guidelines Salesforce.com Confidential SHARING USE CASE/SCENARIO: Can salesforce.com AEs share this story and overview slide in sales settings?Y/N Can salesforce.com AEs mention the customer name in sales settings?Y/N Is this customer willing to act as a reference customer for prospects?Y/N Would the customer be willing to speak at Dreamforce or other events?Y/N These questions are required in order for your story submission to be accepted. Please answer these questions to the best of your ability. We will not contact the customer without reaching out to you first. PARTNER INFORMATION Name of reference approver: Title of reference approver: of reference approver:

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