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Older People and Digital Inclusion Nancy Johnston Development Manager-Technology & Digital Inclusion Age UK 10 June 2011.

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Presentation on theme: "Older People and Digital Inclusion Nancy Johnston Development Manager-Technology & Digital Inclusion Age UK 10 June 2011."— Presentation transcript:

1 Older People and Digital Inclusion Nancy Johnston Development Manager-Technology & Digital Inclusion Age UK 10 June 2011

2 Overview About Age UK Defining digital inclusion The current UK landscape Issues and barriers to engaging effectively What is Age UK doing? Q&A

3 Vision: A world in which older people flourish Mission: To improve the lives of older people Organisation: A charity and a social enterprise driven by the needs and aspirations of people in later life About Age UK

4 Age UK Group Age UK Charity Influencing Services Research into ageing International Age UK Retail For Later Life Retail Trading Training Age UK Ltd Agenda for Later Life Financial Health Lifestyle Addressing the challenges of growing older Market Failure and customer needs.

5 Defining Digital Inclusion  Provision of basic ICT skills  Making technology and electronic services accessible and usable  Giving people broadband and internet access  Using technology in communities to tackle area-based deprivation

6 Defining Digital Inclusion Digital Inclusion is not about the technology, it’s about the socially inclusive benefits it offers to individual, families and the communities in which they live.

7 DI Landscape 6m of people over the age of 65 have never used the internet 3m older people feel out of touch with the fast pace of modern life 39% of older people aged 65+ are estimated to have a disability. For people aged 75+, it is 46 per cent. 2.5 million pensioners (23 per cent) live below the poverty line Older people are the major users of most adult social care and health services. 75% NHS clients, age : 5 million more 65+

8 Introducing another world: Older people and digital inclusion Research into the enablers and barriers to digital inclusion in later life Key Findings: 1.Lack of understanding and confidence 2.Comprehension of how to use the equipment 3.Fear and anxieties - ‘doing something wrong’ 4.Internet security 5.Sense of inertia and ageism

9 Introducing another world: Older people and digital inclusion Key Findings (continued): Personal circumstances – such as ill health and the onset of disability. Poor information provision – not enough known about the availability of local learning Inappropriate provision – what learning there is not tailored to the needs of local older people Accessibility issues – a lack of reliable transport, which is particularly problematic in rural areas Cost of the courses

10 Introducing another World: older people and digital inclusion Report Recommendations: – awareness-raising – training – subsidies – ongoing help

11 SAVE THE DATE! September 2011

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13 Internet Champions of the Year Dave Howe, 70 Margaret Goodwin, 64

14 IT Volunteering & Digital Champions Targeted campaign to mobilise informal social networks Pledge to ‘Pass IT On’ Free training from Age UK 23,000 Digital Champions being recruited

15 Other Age UK initiatives Computer donations Digital Inclusion Network Information & Advice Leaflets Broadband Advice Service

16 Our Reach More than 250,000 people have been supported with their first steps digital inclusion through Age UK.

17 Questions?


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