Presentation on theme: "Section 3: Business of America"— Presentation transcript:
1 Section 3: Business of America Chapter 12Section 3: Business of America
2 American Industries Flourish Calvin Coolidge said, “the chief business of American people is business”.Coolidge and his republican successor Herbert Hoover had a goal: to keep government interference in business to a minimum and to allow private enterprises to flourish.Coolidge’s administration continued to place high tariffs on foreign imports which helped American manufacturesFor most of the 1920s this approach seemed to work.People had more money in their pockets
3 Impact of the Automobile The automobile literally changed American landscapeThe legendary route 66 provided a route for people traveling west from Chicago to California.1st traffic signals began blinking in Detroit in early 1920sAllowed both women and young people to become more independentAuto industry symbolize the success of free enterprise system and the Coolidge eraIn the late 1920s about 80% of all registered motor vehicles in the world were in the U.S.
4 The Young Airplane Industry Airplane industry began as a mail carrying service for the U.S post officeThe first flight was in 1718 and was a disaster!Weather forecasting was a big help for pilotsPlanes began carrying radios and navigational instrumentsIn 1926, Henry Ford made a motor airplaneThe Lockhead company produced a single engine plane called the Vega in 1927It was one of the most popular transport airplanes of the late 1920’s
5 Electrical Conveniences These appliances made lives of house wives more simple and opened up their lives to the communityGasoline powered much of the economic boom in 1920Electricity transformed the nation.The development of an AC electricity made it possible to distribute power over long distance
6 The Dawn of Modern Advertisement There were new goods flooding marketsCompanies hired psychologists to study how to appeal to people’s desires for youthfulness, beauty, health and wealthBusiness people applied to power for advertising to other areas of American life
7 Producing Great Quantities of Goods Productivity increased, business expandedThere were many merges of companies that manufactured automobiles, steel, and electrical equipmentChain stores sprouted, selling groceries drugs, shoes and clothes.Five and –dime stores spread rapidly.The income gap between workers and managers increased as business grewRailroad and iron industries weren’t prosperous and farms suffered losses.
8 Buying goods on creditEasy credit provided a way for avg. income citizens to afford new consumer goodsBanks provided the money at low interestThe 1920s brought technological and economical changes, life seemed easierThe installment plan enabled people to buy goods over an extended period w/out having to put down much money of the time of purchase.