Presentation on theme: "LESSON OBJECTIVES/ GOALS/ SWBAT"— Presentation transcript:
1LESSON OBJECTIVES/ GOALS/ SWBAT STANDARD(S): Students analyze the major political, social, economic, technological, and cultural developments of the 1920s.LESSON OBJECTIVES/ GOALS/ SWBATSummarize the impact of the automobile and other consumer goods on American life.Explain how prosperity affected different groups of Americans.Explain in what ways the country’s prosperity was superficial.
3The Business of America 3SECTIONThe Business of AmericaAmerican Industries FlourishCoolidge’s Economic Policy• Calvin Coolidge favors minimal government interference in business- allow private enterprise to flourishContinued . . .NEXT
4SECTION 3: THE BUSINESS OF AMERICA The new president, Calvin Coolidge, fit the pro-business spirit of the 1920s very wellHis famous quote: “The chief business of the American people is business . . .the man who builds a factory builds a temple – the man who works there worships there”President Calvin Coolidge
5AMERICAN BUSINESS FLOURISHES Both Coolidge and his Republican successor Herbert Hoover, favored governmental policies that kept taxes down and business profits upTariffs were high which helped American manufacturersGovernment interference in business was minimalWages were increasing
6The Business of America 3SECTIONThe Business of AmericaAmerican Industries FlourishThe Impact of the AutomobileCars change life—paved roads, gas stations, motels, shopping centersGive mobility to rural families, women, young peopleWorkers live far from jobs, leads to urban sprawl (spread of cities)Auto industry economic base for some cities, boosts oil industryBy late 1920s, 1 car for every 5 AmericansContinued . . .NEXT
7IMPACT OF THE AUTO Among the many changes were: Paved roads, traffic lightsMotels, billboardsHome designGas stations, repair shopsShopping centersFreedom for rural familiesIndependence for women and young peopleCities like Detroit, Flint, Akron grewBy % of world’s vehicles in U.S.
8THE IMPACT OF THE AUTOThe auto was the backbone of the American economy from 1920 through the 1970sIt also profoundly altered the American landscape and societyThe Ford Model T was the first car in America. It came only in black and sold for $290. Over 15 million were sold by 1927.
10Chapter 12 Section 3 A – What was the impact of the automobile? Roads were paved and shopping centers and other services for cars were built’People commuted to work, and urban sprawl developed;Regional differences diminished
11B – How did the widespread use of the automobile affect the environment and the lives of Americans? It changed the American landscape through construction of paved roads.It liberated the isolated rural family.And it allowed workers to live miles away from their jobs.
12Guided Reading Invention or Trend Effects of the Invention or Trend Company or ProductAutomobiles:Helped the economy to boom;spurred the building of paved roads, service stations, garages, and so on;changed architectural styles;gave people greater freedom to travel;reduced the isolation of farm life;led to urban· sprawl;gave Americans a new status symbol.Model T Ford
13The Young Airplane Industry 3SECTIONcontinued American Industries FlourishThe Young Airplane IndustryAirplane industry starts as mail service for U.S. Post OfficeWeather forecasting begins; planes carry radios, navigation toolsLockheed Company produces popular transport plane of late 1920s1927, Pan American Airways inaugurates transatlantic flightsNEXT
14AIRLINE TRANSPORT BECOMES COMMON The airline industry began as a mail carrying service and quickly “took off”By 1927, Pan American Airways was making the transatlantic passenger flightsWhen commercial flights began, all flight attendants were female and white
15Guided Reading Invention or Trend Effects of the Invention or Trend Company or ProductAirplane industryEstablished a new means of transportation for people and goods;gave people greater-freedom to travelLockheed Company
16America’s Standard of Living Soars 3SECTIONAmerica’s Standard of Living SoarsIncomes GrowAverage annual income rises over 35%, from $522 to $705Continued . . .NEXT
17AMERICAN STANDARD OF LIVING SOARS The years were prosperous ones for the U.S.Americans owned 40% of the world’s wealthThe average annual income rose 35% during the 1920s ($522 to $705)Discretionary income increased
18America’s Standard of Living Soars 3SECTIONAmerica’s Standard of Living SoarsElectrical ConveniencesFactories use electricity to run machinesDevelopment of alternating current gives electricity to suburbsBy end of 1920s, more homes begin to have electrical appliancesAppliances make housework easier, free women for other activitiesAppliances coincide with trend of women working outside homeContinued . . .NEXT
19ELECTRICAL CONVENIENCES While gasoline powered much of the economic boom of the 1920s, the use of electricity also transformed the nationElectric refrigerators, stoves, irons, toasters, vacuums, washing machines and sewing machines were all new
20C – How did the use of electricity affect Americans’ lifestyle? It transformed the nation. Factories used electricity to run their machines.Electricity could now be transmitted to the countryside.Well-to-do families had electric refrigeration, cooking ranges, and toasters.
21Guided Reading Invention or Trend Effects of the Invention or Trend Company or ProductAlternating electrical current;Made it possible to distribute electric power over greater areas;led to the electrification of homes and widespread use of electrical appliances;made housewives' work easier, freeing them for other activities;led to· more Uniform, conformist lifestyles;helped the economy to boomElectric refrigerator
22The Dawn of Modern Advertising 3SECTIONcontinued America’s Standard of Living SoarsThe Dawn of Modern AdvertisingAdvertising agencies hire psychologists to learn to appeal to publicMake brand names familiar nationwide; push luxuries as necessitiesBusinesspeople work with service groups- promote selves as benefactors of societyNEXT
23MODERN ADVERTISING EMERGES Ad agencies no longer sought to merely “inform” the public about their productsThey hired psychologists to study how best to appeal to Americans’ desire for youthfulness, beauty, health and wealth
24MODERN ADVERTISING EMERGES “Say it with Flowers” slogan actually doubled sales between
25Guided Reading Invention or Trend Effects of the Invention or Trend Company or ProductAdvertising:Created greater demand for consumer goods;increased sales and profits;turned luxury items into necessities;helped the economy to boomListerine
26A Superficial Prosperity 3SECTIONA Superficial ProsperityProducing Great Quantities of GoodsMost Americans believe prosperity will last foreverProductivity increasing, businesses expandingMergers in auto industry, steel, electrical equipment, utilitiesChain stores develop; national banks allowed to create branchesIncome gap between workers, managers growsIron, railroad industries not prosperous; farms suffer lossesContinued . . .NEXT
27A SUPERFICIAL PROSPERITY Many during the 1920s believed the prosperity would go on foreverWages, production, GNP, and the stock market all rose significantlyBut
283SECTIONcontinued A Superficial ProsperityBuying Goods on Credit• Installment plan—pay for goods over extended period with interestBanks provide money at low interest ratesSome economists, business owners think installment buying excessiveThink is sign of fundamental weakness behind superficial prosperityNEXT
30Guided Reading Invention or Trend Effects of the Invention or Trend Company or ProductInstallment plan:Helped the economy to boom;helped to create a false sense of prosperity;allowed people to buy goods over an extended period of time without having to put up much money at a time of purchaseAutomobiles
31PROBLEMS ON THE HORIZON? Businesses expanded recklesslyIron & railroad industries fadedFarms nationwide suffered losses due to overproductionToo much was bought on credit (installment plans) including stocks
32D – What were the main advantages and disadvantages of buying on credit? Advantage: people could buy goods they could not otherwise afford.Disadvantage: People could go far into debt without realizing it.
33E – How do you think the changes in spending will affect the economy? The economy may falter when consumers are unable to meet their credit obligations.
34Guided ReadingNote 3 things that were, or might have been, seen as “clouds in the blue skies of prosperity” (warning signs).Losses suffered by farmers and mining companiesThe possibility that installment buying was getting out of band and that it represented a superficial prosperity.Lack of true prosperity in the iron and railroad industriesA growing income gap between workers and managers