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Terravita Sp z o.o. A few words about Terravita Established 1990 Currently employing around 1100 people Its core business is the production and distribution.

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Presentation on theme: "Terravita Sp z o.o. A few words about Terravita Established 1990 Currently employing around 1100 people Its core business is the production and distribution."— Presentation transcript:

1

2 Terravita Sp z o.o.

3 A few words about Terravita Established 1990 Currently employing around 1100 people Its core business is the production and distribution of chocolate and confectionery products Delevoped three own brands – Terravita, Rola and Choko King

4 A few words about Terravita Annual turnover over € 50 mln Present in all supermarkets in Poland, e.g. Ahold, Metro, Auchan, Carrefour, Hit, Tesco Private label for TESCO, METRO (REAL + MAKRO), CARREFOUR, REMA 1000, AHOLD We are the biggest private label chocolate manufacturer in Poland

5 Samples of private labels

6 TIP – REAL POLAND

7 TESCO POLAND

8 ARO – MAKRO CZECH REPUBLIC

9 KING – CUSTOMER IN CROATIA

10 CORZO – CZECH REPUBLIC

11 WALZER – HUNGARY

12 Terravita as the leader in private label chocolate tablets in Poland TURNOVER FOR THE YEAR 2004 - € 3.8 MLN

13 Terravita’s quality

14 Quality of Terravita’s products is confirmed by panel sensory tests performed by UNILEVER in January 2003

15 Products tested Goplana with whole hazelnuts, Wawel “Jagielońska” with crumbled hazelnuts, Wedel milk chocolate with crumbled hazelnuts,

16 Products tested Nestle Classic with crumbled hazelnuts, Alpen Gold “Nussbeisser” with whole hazelnuts, Cadbury “Whole Nut” with whole hazelnuts,

17 Products tested Terravita milk chocolate with whole hazelnuts, Lindt milk chocolate with whole hazelnuts, Milka milk chocolate with crumbled hazelnuts,

18 Evaluated critieria Colour Consistency Taste Fragrance

19 Results

20 Terravita’s ranking Terravita is ranked as the third best in terms of total score just after Goplana and Alpen Gold but before Lindt, Cadbury, Milka, etc. It was evaluated as the best as far as taste is concerned. It is the second best in the category of colour only after Alpen Gold.

21 Terravita as sponsor of local and international events

22 Events sponsored by Terravita Sponsor of the Polish Artists Soccer Team

23 Events sponsored by Terravita One of the sponsors of OLIMPIA POZNAŃ (Polish First League Women’s Basketball Team) One of the sponsors of Lech Poznań (First league soccer team)

24 Events sponsored by Terravita Sponsor of Winter Universiade 2001 in Zakopane

25 Events sponsored by Terravita Terravita-Aral Rally Team

26 Events sponsored by Terravita One of the sponsors of CSIO equestrial competitions in Poznań

27 Events sponsored by Terravita Supporter of Polish Red Cross

28 Advertising activities

29 TV commercials

30 Success of our comercials Our commercial with a dancing cow was twice voted the best TV commercial on Polish TV.

31 We are IS0 9001: 2001 and HAACP certified

32 About 50% of P.L. Our production of chocolate tablets Sales volume in kg, Total Poland

33 Chocolate - Sales value in PLN, Total Poland Nov- Dec 2004

34 Christmas Products - Sales value in PLN, Total Poland

35 Easter Products - Sales value in PLN, Total Poland


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