Presentation is loading. Please wait.

Presentation is loading. Please wait.

From Servers to Soccer Moms: The Consumerization of Technology Bob Williams Senior Manager, Midmarket Segment Marketing July 23, 2014.

Similar presentations


Presentation on theme: "From Servers to Soccer Moms: The Consumerization of Technology Bob Williams Senior Manager, Midmarket Segment Marketing July 23, 2014."— Presentation transcript:

1 From Servers to Soccer Moms: The Consumerization of Technology Bob Williams Senior Manager, Midmarket Segment Marketing July 23, 2014

2 © 2011 Avaya Inc. All rights reserved. 22 Agenda  Background  Consumerization of Technology  Major Trends  How Avaya is Responding

3 © 2011 Avaya Inc. All rights reserved. 3 Bob Williams  Education: Stanford & UC Boalt Hall Law School  Lawyer, Venture & Public Fin. – Riordan & McKenzie  Investment Banker – Fitger & Co.  Startup CEO – Conversive, Inc.  Midmarket Segment Strategy – Avaya, Inc. Multiple Roles in the Technology Field Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

4 © 2011 Avaya Inc. All rights reserved. 4 Consumerization of Technology The Mega-Trend

5 © 2011 Avaya Inc. All rights reserved. 5  Single-Purpose  Location-dependent  Infrastructure dictates experience  IT provisions for all Consumerization of Technology  Multi-threaded  Mobile, virtual  End user customizes experience  End user buys From:To: Changing Business Technology Acquisition, Deployment & Use

6 6 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. Consumerization of Technology – IT Managers  Here’s our midmarket tech buyer, courtesy of a thread in the Spiceworks community… “Myself in particular, I am the sole IT Admin for a medium sized construction contracting business. However, I handle everything from Networking, Security, Help Desk, Application Support, Server Administration dealing with Virtual and non-virtual boxes, Managing exchange servers, Website and FTP development, Print services, pretty much anything you can think of, as-well as Contract work for certain CCTV projects dealing with Juniper switches. I myself, am having trouble putting a label on myself…”

7 © 2011 Avaya Inc. All rights reserved. 7 The Four Major Trends How Consumerization is Taking Place

8 © 2011 Avaya Inc. All rights reserved. 88 Four Important Forces are Changing the Marketplace Mobility Social Cloud Big Data Resource Sharing Shared Experiences Access from Everywhere Massive & Predictive

9 © 2011 Avaya Inc. All rights reserved. 9 Trend 1: Mobility Work, play and communicate in the palm of your hand

10 © 2011 Avaya Inc. All rights reserved. 10 Smart Phones Go Mainstream in 4 Years Over 50% of US Adults as of 2013

11 © 2011 Avaya Inc. All rights reserved. 11 Mobility is Changing the World  Mobile phones will exceed world population in  40% of US Information workers regularly work remotely 2  Info workers typically use at least 3 different mobile devices 3  40% identify mobile phone as their primary business device 4  60% of Info worker devices are both business & personal 5  In 2014, sales of smartphones and tablets will exceed PCs by 8: population-by-year-end / 2. (Forrsights Workforce Employee Survey, Q2 2012) 3. Avaya Survey of Consumers in US and UK. 4. Frost and Sullivan, Boost the Bottom Line with Mobile UC; 5. Forrester, “Info Workers Using Mobile And Personal Devices For Work Will Transform Personal Tech Markets” February 22, 2012: 6. shipped-in b-of-them-on-android/

12 © 2011 Avaya Inc. All rights reserved. 12 BYOD Empowers End Users  Using a growing variety and number of devices to get work done.  Bringing their own technology to work or using it for work  Blending work and personal tasks and devices  Embracing vendors new to enterprise IT, such as Apple and Dropbox  Empowering themselves to invent new business tactics and strategies Information workers move into the driver’s seat Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

13 © 2011 Avaya Inc. All rights reserved. 13 Trend 2: Social Networks Sharing opinions & experiences

14 © 2011 Avaya Inc. All rights reserved. 14 Social Media not just for Kids

15 © 2011 Avaya Inc. All rights reserved. 15 Social Media Changing Sales & Service  Buyers are now 50% of the way through the decision process before they ever speak to a salesperson  80% of B2B customers follow social media content  32% of B2B customers create social media content, including ratings, reviews, blogs & tweets  Social Media drives new service expectations By 2017, 80% of Fortune 500 companies will have an active customer community, up from 30% today.

16 © 2011 Avaya Inc. All rights reserved. 16 Trend 3: Big Data Tracking & Predicting

17 © 2011 Avaya Inc. All rights reserved. 17 Data & Analytics  Big Data spending is exploding, growing by 30% in 2014, to $14+ billion.  Big Data is focused on further enabling and monetizing social and commercial interactions  Google ads are an example Big Data at work on your click-stream  Data is now cloud- enabled

18 © 2011 Avaya Inc. All rights reserved. 18 Big Data = Transactions + Interactions + Observations

19 © 2011 Avaya Inc. All rights reserved. 19 Big Data Powers the Net, Watches You Online Data Powered: Dropbox: 300 million users Ebay: 650 million items, predictive eHarmony: 26 million users, predictive Firefox Lightbeam Reveals: 30 3d party sites connected to browser when viewing CNN

20 © 2011 Avaya Inc. All rights reserved. 20 Trend 4: Cloud Computing & Deployment Strategies

21 © 2011 Avaya Inc. All rights reserved. 21 Where is the Cloud?  Personal Data & Applications  Publicly-Hosted Data & Applications  Privately Hosted Company Data & Applications Corporate cloud spending will exceed $100 billion, growing by 25% in 2014

22 © 2011 Avaya Inc. All rights reserved. 22 Cloud Adoption is Slow for Small Business (< 100)  is most popular  Data backup, personal productivity are next  10% is maximum rate of adoption  Most apps 5% or less adoption rate

23 © 2011 Avaya Inc. All rights reserved. 23 Midsize Businesses Adopt More Cloud  MSFT Office 365 top application – 27.1%  Median adoption 16%  Top 10 apps all over 10%

24 © 2011 Avaya Inc. All rights reserved. 24 Enterprise Businesses Adopt Most Cloud  MSFT Office 365 top application – 28%  Median adoption 22%  Top 10 apps all over 20%

25 © 2011 Avaya Inc. All rights reserved. 25 Who Else Likes Cloud? Growing Vendors  Single codebase saves money  Lower up-front expense  Sell online  Minimal sales team  Many pricing models  Easy to adopt Venture Investors  Lower initial investment  Lower risk  Validate traction  Invest in brand & marketing, not sales Analysts  Cutting edge  Vision statements  Bold stands possible

26 © 2011 Avaya Inc. All rights reserved. 26 How Avaya is Responding

27 Avaya - Proprietary. Use pursuant to your signed agreement or Avaya policy. 27 Design Goals: Simplicity, Completeness A Complete Solution for Midsize Companies Avaya Comprehensive Midmarket Solution Built on IP Office - Power with Simplicity and Value Contact Center Collaboration SecurityNetworking UC, Mobility and Voice Services

28 © 2011 Avaya Inc. All rights reserved. 28 THANK YOU Bob Williams

29


Download ppt "From Servers to Soccer Moms: The Consumerization of Technology Bob Williams Senior Manager, Midmarket Segment Marketing July 23, 2014."

Similar presentations


Ads by Google