Presentation on theme: "CONCEPTULIZING ERP APPLICATION FOR SOCCER INDUSTRY APPROACH Similarity and Compatibility of Soccer Industry Business Processes to that of Service Industry."— Presentation transcript:
CONCEPTULIZING ERP APPLICATION FOR SOCCER INDUSTRY APPROACH Similarity and Compatibility of Soccer Industry Business Processes to that of Service Industry. Current Literatures & Research on Empirical Relations Between Club Success & Parameters such as Financial Capacity, Players’ Characteristics, and other Qualities such as Management. Conceptual Model for Team Success. Empirical Data on European Successful Clubs for Period 1997-2002.
CONCEPTUAL MODEL DESIGN Club Success = ƒ (number of participations in the international leagues over the period of five years, e.g. Manchester United, financial position of the club and its value ranking in the entertainment industry. It is ranked as number one in generating revenues.) Management Quality = ƒ (technical director (i.e. full time years in physiology with a no. of years’ experience in other professional clubs, trainer (i.e. cooperation with technical director and an international proof record of success in coaching, president (i.e. negotiations skills with network capacities)
CONCEPTUAL MODEL DESIGN Team Success= ƒ (sum of the quality individual players, no. of years of service with professional leagues on the same position, top 10 % and bottom 10 % of the national leagues) Team Strength= ƒ (no. of core players over the three years period, no. of top talent players with transfer fees above GBP 20 million, No. of injuries over the period of three years, No. of the coaches over the three years period, no. of nationalities over the three years period)
HYPOTHESIS ONE Successful Team Moderate Team Strength and High Management Quality High Team Strength and High Management Quality High Team Strength and Low Management Quality Unsuccessful Team Moderate Team Strength and Low Management Quality
HYPOTHESIS ONE SUCCESSFUL ISUCCESSFUL II UNSUCCESSFUL IIISUCCESSFUL IV MANAGEMENT QUALITY VS TEAM SUCCESS
HYPOTHESIS TWO, CLUB SUCCESS The hypothesis of club success is evidenced by a higher proportion of the variation in club performance which is attributed primarily to management quality and players’ qualities (players’ talents). The combination of the two elements can result in successful club in the following forms; Successful Club: High Club Success and High Management Quality Unsuccessful Club: Low Management Quality and Moderate Club Success Low Management Quality and High Club Success High Management Quality and Moderate Club Success
HYPOTHESIS TWO UNSUCCESSFUL ISUCCESSFUL II UNSUCCESFUL IIIUNSUCCESSFUL IV MANAGEMENT QUALITY VS CLUB SUCCESS
Table 1: Model 1; Model for the Team Success Period of 1999-2002 Measurement of a Team Strength Manchester United Real Madrid AC Milan Bayer Munich Liverpool FC Ajax Amsterdam No. of Core Players 665756 No. of Top Talent Players With Transfer Fees above GBP 20 million 436210 No. of injuries232334 No. of the Coaches 111111 No. of Nationalities 57171088
Table 2: Model 2; Ranking for Top 6 of the National and International Leagues, Period 1997-2002 Measurement of Team Success Manchester United Real Madrid AC Milan Bayer Munich Liverpool Ajax Amsterdam Ranking in the National Leagues for the past 5 years 14 times gain National Leagues Champion. 10 times gain FA Cup - the oldest cup of soccer history 28 times gain Spanish League titles. 17 times gain Spanish Cup titles. 16 Times Gain Cup of Series A. 4 times gain Italia Cup. 4 times gain Italian Super cup. 17 times gain National Leagues Champion. 10 times gain DFB- Pokalsieger 18 times gain National Leagues Champion. 6 times gain FA Cup – the oldest cup of soccer history 28 times gain National Leagues Champion. 15 times gain Dutch Cup titles Ranking in Internation al Leagues for the past 5 years 4 th 3 times gain C1 Cup 1 st 9 times gain C1 Cup 2 nd 5 times gain C1 Cup 3 rd 4 times gain C1 Cup 3 rd 4 times gain C1 Cup 3 rd 4 times gain C1 Cup
Table 3: Model 3; Three Decision-Making Organs Weigh Management Quality Equally Measurement of Management Quality Manchester United Real Madrid AC Milan Bayer Munich Liverpool FC Ajax A’dam Technical Director Professionalis m 111111 Soccer Coach Professionalis m 111111 Président Professionnali sme 111111
CONCLUSION We reviewed major part of literatures on; players’ salaries versus team performance, the importance of sponsorship, marketing and advertising, commercialization of soccer teams, necessary contemporary changes in soccer business, i.e. recognition of the business processes such as procurement, marketing and management skills, the role of management in success or failure of the team and the club, the empirical correlation of team production function, coaching efficiency and team success, estimating the demand for professional team sports, trying to identify the objective function of professional clubs, and a few papers attempt to link the analysis of supply and demand conditions.
CONCLUSION In this conceptual study, we defined the management quality as key success factor in team club success. We also defined the management quality as integration of performance by management team. Optimization of business processes at a soccer club is a tool in improving management quality. The hypothesis of club success is evidenced by a higher proportion of the variation in the club performance which is attributed primarily to quality of management and quality of players.
FOLLOW UP RESEARCH Updating Literature Review Extending the Number of Successful Soccer Clubs and Periods in Empirical Data Collection for a Rigorous Statistical Analysis of Data to Find a Mathematical Relation between Characteristics. Continuous Build of Business Models for Successful Soccer Clubs and Benchmarking to Converge to a Reference Model.