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Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee.

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Presentation on theme: "Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee."— Presentation transcript:

1 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG A Meeting of Open Minds 2009: Making The Right Communications Investments In a Challenging Economy Juergen Brieskorn, Vice President Product Strategy – Office of the CTO Belgrade - June 10 th, 2009

2 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Agenda: I. Introducing Siemens Enterprise Communications IIa. UC Solutions to meet the economic challenge III. Final thoughts

3 Page 3 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009  New joint venture established October 1, 2008  51% Gores Group (Los Angeles, CA) 49% Siemens AG (Munich, Germany)  Global Headquarters in Munich  14,000 employees in 80 countries  €3.2 Billion Revenue FY 2007/08  70% of all Global 500 companies use our solutions and services  > 1 million direct and indirect customers in 120 countries  Leading global market share − #1 in Europe and Latin America Siemens Enterprise Communications Group Voice Networks Unified Communications Contact Centers Services A changing company…

4 Page 4 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 … for changing customer needs Dell’Oro Managed + Professional Services 2005 2008 360 M 598 M 18 % CAGR Based on FY-08 actual numbers 7% 9% 12% 14% 20% 17% 0%5%10%15%20%25% NEC Alcatel Nortel Cisco SEN Avaya Global VoIP Revenue Share  Clear #2 in overall voice market  Clear #2 in pure IP voice market with no traditional competitor in sight  Only vendor with an OpenPath from traditional PBX all the way to pure IP OpenScape Voice Growth 2005 2008 4.7 K 242 K 272% CAGR Based on FY-08 actual numbers

5 Page 5 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Today's communications dilemma Simple, but limited Powerful, yet overwhelming…

6 Page 6 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 How we define Unified Communications Video Collabo- ration Mobility Messaging Voice Unified Communications  UC solutions focus on embedding communication and collaboration into business processes to increase workplace productivity and effectiveness.  UC solutions should be software-based, open, extensible and support the customer’s choice of integrated communications and collaboration services.

7 Page 7 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Security CEBP Vertical Industry Apps … … CEBP Microsoft Ecosystem CEBP IBM Ecosystem CEBP Other Line of Business Apps OpenScale Services OpenScale Integration Services and more … OpenScape Unified Communications Suite A comprehensive software and services portfolio Software Foundation OpenScape Applications OpenSOA Any client, every IP, IT or telefony infrastructure and more … OpenScape Voice OpenScape Mobility OpenScape Video OpenScape Messaging OpenScape UC Application OpenScape Contact Center SIP Session Control Availability Management Aggregated Presence QoS Management Session Detail Reporting Administration & Licensing OpenScape UC Server

8 Page 8 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Global customer acceptance

9 Page 9 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009

10 Page 10 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009

11 Page 11 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem

12 Page 12 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Software communication and automation lowers TCO and increases agility Solution

13 Page 13 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem The problem: High voice and networking TCO  High cost of managing multiple distributed PBX's  Costly manual administration for Network and Voice, requiring staffing multiple skill sets  Long distance toll charges increasing or unmanaged

14 Page 14 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The solution: Software communication, automation and optimization Voice network consolidation  Voice traffic costs savings by using IP-LCR  Voice TCO reduction  Scalable  Highly resilient Mobile & off-prem comms Company WLAN Dual Mode / Wifi Phone Cellular Network VoWLAN Dual Mode Cell Phone vs.  Cellular cost reduction  Seamless handover  PoE WLAN with Lowest TCO Self-aware network  Self-aware, secure networks  Reduction in IT manpower requirements Cellular network LAN / WAN IP-LCR and IT telephony OpenScape Voice 3 rd Party Systems Optimization of existing infrastructure for IP-LCR Two servers vs. Many

15 Page 15 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: OpenScape Voice and Mobility, Enterasys Networks “We were completely convinced by the architecture and conceptualization of OpenScape Voice with SIP as the standard protocol.” 157% ROI; Payback in 16 months – Siemens Case Study “The investment in OpenScape Voice was therefore recouped in the very first year.” For whom have we done it What do our customers say about it Christoph Wild, CIO, Innsbruck Medical University Prof. Dr. Gerhard Schneider, Director, Albert Ludwigs University of Freiburg  Reduce voice traffic cost savings by IP-LCR up to 30% 1  Reduce voice communication TCO up to 25% 1 The results  Reduce Cellular costs up to 30% 2  Reduce network management costs up to 80% 3 Sources: 1) Average estimate derived from Forrester Consulting 2005 Study / 2) North American Voice over WLAN Market, 2005 Frost & Sullivan Report / 3) Enterasys case study

16 Page 16 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Solution UC delivers hard savings, and enhances teleworking, mobility and collaboration

17 Page 17 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem  Increasing expenses to 3 rd party voice conferencing providers  Mobile and cellular users must dial in and accumulate minutes on costly plans  Lack of ubiquitous conferencing capabilities (planned or ad hoc) inhibit team collaboration and force unnecessary travel The problem: Escalating conferencing expense Conference Bridge

18 Page 18 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The solution: UC enhances conferencing, teleworking, and mobility  Expensive TDM conference bridges  Point-to-point travel  Mobile and off-premises devices Traditional collaboration  Reduction in conferencing costs  Increase in Teleworker productivity  Accelerated knowledge exchange UC collaboration Conference Bridge LAN / WAN

19 Page 19 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Cost of Fragmented Communications 1,000 person enterprise Insignia Research: “Measuring the Pain: What Fragmented Communication Costs Your Enterprise” 2007 Strong business case for UC adoption Waiting for information:Failed Collaboration Cost of doing nothing: $12,926,225 Unnecessary travel & communications cost 5.3 hours per person per week 3.6 hours per person per week $4,437,500 year

20 Page 20 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: OpenScape UC Application and Mobility “We've successfully held 30-person video conference calls and we recovered our costs within a six month period.” “Using OpenScape to increase the speed of internal decision making will add enormous value to Newcastle Hospitals’ transplantation system... The ability for us to assemble teams containing the appropriate expertise is crucial in ensuring the delivery of successful operations.” For whom have we done it What do our customers say about it Sergio Richettl, CIO for Pepsico de Argentina Paul Brewis, Operational Services Manager, Newcastle upon Tyne Hospitals NHS Foundation Trust  Reduce annual travel and mobile communication costs up to $2,600 per person The results  Reduce conferencing costs up to 90%  44% productivity savings from simplified teleworker services and improved collaboration Sources: 1) Siemens-sponsored UC global research study “Measuring the pain. What is Fragmented Communications costing you?” 2) Pepsico de Argentina case study 3) Deployment case study to be published soon

21 Page 21 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Solution Open approach improves Business Process efficiencies (e.g. contact centers)

22 Page 22 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem  Customer interaction and business processes riddled with labor intensive, inefficient communication workflows  Little ability to link distributed and remote departments and knowledge workers to solve problems in real time  Manual repetitive communication work being done where automation could be used The problem: Inefficient business processes Enterprise Customers Contact Center

23 Page 23 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009  Embedding real time communications into mission-critical business processes  SOA and SIP-based solutions  Enabling integration into standard business applications UC within your environment The solution: Enabling Business Applications with UC  Dramatically speeds up business community and collaboration workflows  Ability to develop customized vertical and horizontal solutions  Lowers costs and improves efficiency The value to your organization UC Integration Services Examples SharePoint 2007

24 Page 24 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 Example: Packaged UC Integration with IBM and Microsoft  Aggregated presence integration  Instant messaging integration  Web conferencing integration  Groupware integration  click-to-call  click to conference  unified messaging  voice portal  directory access Packaged Integration  Provides rich voice capabilities, presence and advanced conferencing and mobility for IBM and Microsoft users  Users have a more consistent, collaborative, easy-to-use Unified Communications experience  Helps customers achieve more business value from their UC investments Value to Customers

25 Page 25 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: OpenScape Contact Center, OpenScape UC Application “For the first time we have an enterprise-wide communications model instead of a federation of branches doing the best they could with whatever communications setup they had.” “We were able to make a quantum leap in how we managed queries from our members, a significant number of them live overseas.” For whom have we done it What do our customers say about it Bev Wagner, Information Technology Manager, Wagner Equipment Company Tom Mauer, Contact Center Manager, ECCU Greater Efficiency  75% reduction in labor costs 1  60% reduction in call abandons 2 The results Better Customer Service  20% improvement in FCR 4  Reduce call transfers 50% 5 Increased Customer Value  11% increase in revenue 3 Improved Productivity  Eliminates 5 hours of cumulative latency per person, per week. 6 The Jewelry Channel Case Study, SER 2007 / 2) Warehouse Retailer Case Study, 2008 / 3) Syracuse University Case Study, SER 2007 4) The City of Minneapolis, Case Study, 2008 / 5) ECCU Case Study, 2008 / 6) Siemens-sponsored global research study “Measuring the pain. What is Fragmented Communications costing you?”

26 Page 26 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 High voice and networking TCO Escalating conferencing expense High operating expenses How we can help you meet today's challenges Problem Inefficient business processes Lack of business continuity Becoming a greener enterprise Problem Solution Green Solutions deliver real business value Solution

27 Page 27 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The problem  Avoidable business travel by auto or air creates carbon footprint and is very costly  Inability to facilitate remote or home-based tele-workers drives unnecessary commuting  Regulatory, competitive or customer pressures mean Greener approaches are required The problem: Becoming a Greener enterprise $ € £ ¥ R$ TL ?

28 Page 28 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The Solution: Green Enterprise solutions deliver real business value Environmental ImpactBusiness issuesEconomic Impact  Less petroleum used  Less electricity used  Meetings by Voice and / or Video over IP  Low server IT footprint from centralized UC  Desktop phones with highest energy efficiency in the market  Affordable high definition videoconferencing  Best-in-class UC-solution for global collaboration  Reduction in travel costs while increasing collaboration frequency  Less energy used = lower OpEx  Accelerated decision making $ € £ ¥ R$ TL ?

29 Page 29 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 The value: Open Communications Portfolio “Reducing our energy needs 90% by replacing PBXs with OpenScape Voice has been a tremendous value for us, and has made us a greener organization. Being able to move 30 – 50% of our meetings to OpenScape Video, while improving our ability to collaborate frequently, is saving us large amounts of money. The solution is also helping us comply with corporate travel restrictions while reducing our carbon footprint.” For whom have we done it What do our customers say about it Christian Steinocher, EDV, SPAR Österreichische Warenhandels-AG  20 – 30% reduced travel 1  5% reduced petroleum consumption 1  Carbon emissions slashed The results  EECs pay you quarterly (up to 5 years) for energy conserved 2  90% reduction in energy consumption (vs. PBXs) 1  Reduced real estate expenses Source: Spar AG Customer Case Study (Jan 2009)

30 Page 30 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Open Minds 2009 We deliver today! You can right now!


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