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Copyright © Cengage Learning. All rights reserved Classification of Products Product –Everything one receives in an exchange, including all tangible and intangible attributes and expected benefits –A good, service, or idea Consumer product –A product purchased to satisfy personal and family needs Business (industrial) product –A product bought for resale, for making other products, or for use in a firm’s operations 13 | 1
Copyright © Cengage Learning. All rights reserved Consumer Product Classifications Convenience product –A relatively inexpensive, frequently purchased item for which buyers want to exert only minimum effort Shopping product –An item for which buyers are willing to expend considerable effort on planning and making the purchase Specialty product –An items that possesses one or more unique characteristics for which a significant group of buyers is willing to expend considerable purchasing effort 13 | 2
Copyright © Cengage Learning. All rights reserved Business Product Classifications Raw material –A basic material that becomes part of a physical product; usually comes from mines, forests, oceans, or recycled solid wastes Major equipment –Large tools and machines used for production purposes Accessory equipment –Standardized equipment used in a firm’s production or office activities Component part –An item that becomes a part of a physical product and is either a finished item ready for assembly or a product that needs little processing before assembly 13 | 3
Copyright © Cengage Learning. All rights reserved Business Product Classifications (cont’d) Process material –A material that is used directly in the production of another product but is not readily identifiable in the finished product Supply –An item that facilitates production and operations but does not become part of the finished product Business service –An intangible product that an organization uses in its operations 13 | 4
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