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Background Literature Review Methodology Discussion Findings Conclusions Flip the Report
Background Literature Review Methodology Discussion Findings Conclusions Background
Literature Review Methodology Discussion Findings Conclusions Background Conclusions (Bottom Line)
Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Discussion (Explanation)
Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Explanation Literature Review (So What)
Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Explanation So What Call to Action
5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action Messaging Model
5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action 0:00 0:45 3:45 11:15 13:30 15:00
You Said It Tell the story of a program, creating emotional connections.
Take the survey (later)
5% Background 0:45
Your Name Your organization Failing Fast with Focus Groups
Lydia age 7
5% Background 0:45
5% Background 20% Bottom Line 3:00
You Said It Provide a roadmap of the presentation at the beginning.
Great Ideas Gone Bad
focus group incentives the problem
six word presentation story
Memorable messages are distilled and structured.
5% Background 20% Bottom Line 3:00
5% Background 20% Bottom Line 50% Explanation 7:00
1 2 3 “ I have three things to tell you about focus groups. ”
Top 10 List “ Can I get a drumroll, please… ”
Good Better Best
Storyline 83% of our cases are like Lydia’s “ ”
Aristotle’s 3-part arc setup confrontation resolution
Freytag’s pyramid exposition falling action rising action climax denouement
Duarte’s sparkline what is what could be
20% Bottom Line 50% Explanation Tell them here… what you’ll tell them here.
5% Background 20% Bottom Line 50% Explanation 15% So What 2:15
Pro Tip Consult with the host. Contact audience members. Prepare based on context.
You Your peers Evaluation field
Craft materials Gift shop trinkets Ribbons Candy Gum Pizza Juice You
Quality, small tangibles Anything edible or plastic Your peers
Find out what’s meaningful Assume junk is okay Evaluation field
5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action 1:30
Use ethical focus group incentives.
Your Name Phone Twitter Website TIG Business Meeting Your Logo
20% Bottom Line
5% Background 20% Bottom Line 50% Explanation
5% Background 20% Bottom Line 50% Explanation 15% So What
5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action
10 Differences That Make the Difference
Connect! LIST HERE
Interview skills 5 steps to better interviews. Interview skills Most of us have no formal interview skills.
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YOUR BUSINESS NAME HERE A Brief explanation of your business and the specific target market you will market to Why did you choose this target market?
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Can you see?. I like him. When will we go? All or some.
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