4. Background Literature Review Methodology Discussion Findings Conclusions Flip the Report

5. Background Literature Review Methodology Discussion Findings Conclusions Background

6. Literature Review Methodology Discussion Findings Conclusions Background Conclusions (Bottom Line)

7. Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Discussion (Explanation)

8. Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Explanation Literature Review (So What)

9. Background Literature Review Methodology Discussion Findings Conclusions Background Bottom Line Explanation So What Call to Action

10. 5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action Messaging Model

11. 5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action 0:00 0:45 3:45 11:15 13:30 15:00

12. You Said It Tell the story of a program, creating emotional connections.

23. Take the survey (later)

24. 5% Background 0:45

25. Your Name Your organization Failing Fast with Focus Groups

26. Lydia age 7

27. 5% Background 0:45

28. 5% Background 20% Bottom Line 3:00

29. You Said It Provide a roadmap of the presentation at the beginning.

30. Great Ideas Gone Bad

31. focus group incentives the problem

32. six word presentation story

33. Memorable messages are distilled and structured.

34. 5% Background 20% Bottom Line 3:00

35. 5% Background 20% Bottom Line 50% Explanation 7:00

36. Metaphor

37. Compare Contrast

38. 1 2 3 “ I have three things to tell you about focus groups. ”

39. Top 10 List “ Can I get a drumroll, please… ”

40. Pro Con

41. Good Better Best

42. Storyline 83% of our cases are like Lydia’s “ ”

43. Aristotle’s 3-part arc setup confrontation resolution

44. Freytag’s pyramid exposition falling action rising action climax denouement

45. Duarte’s sparkline what is what could be

46. 20% Bottom Line 50% Explanation Tell them here… what you’ll tell them here.

47. 5% Background 20% Bottom Line 50% Explanation 15% So What 2:15

48. Pro Tip Consult with the host. Contact audience members. Prepare based on context.

49. You Your peers Evaluation field

50. Craft materials Gift shop trinkets Ribbons Candy Gum Pizza Juice You

51. Quality, small tangibles Anything edible or plastic Your peers

52. Find out what’s meaningful Assume junk is okay Evaluation field

53. 5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action 1:30

54. Use ethical focus group incentives.

55. Your Name Phone Email Twitter Website TIG Business Meeting Your Logo

56. Questions?

57. 5% Background

58. 20% Bottom Line

59. 5% Background 20% Bottom Line 50% Explanation

60. 5% Background 20% Bottom Line 50% Explanation 15% So What

61. 5% Background 20% Bottom Line 50% Explanation 15% So What 10% Call to Action

62. 10 Differences That Make the Difference

63. Delivery Glue

64. p2i.eval.org

65. Connect! LIST HERE