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Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.

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Presentation on theme: "Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING."— Presentation transcript:

1 Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING

2 AGENDA Welcome Who’s here What’s new Marketing Operations Video Wine time Janet Sekijima & Mary Ellen O’Keeffe Introduce yourself “in one breath” David LeClaire Michael Buschmohle Elysse Reyna Erin Kerrigan Janet Sekijima

3 We’re taking photographs If you do not want your photo taken, please sit at the no-photo table. Thanks!

4 WHO’S HEREINTROS In ONE breath Say your name and what you teach

5 WHAT’S NEW STAFFING Welcome Christy Isaacson, new Continuing Ed Director!

6 WHAT’S NEW New, bigger office Finished website Reorganized for growth and efficiency New position – hired Erin Kerrigan

7 WHAT’S BETTER New student survey Pre-paid parking 100% Customer Service Guarantee Instructor evaluations

8 LAST YEARA RECAP Increased enrollments by 4% to 5,370 Increased repeat rate by 20% Increased class offerings by 4.6% to 660

9 LAST YEARA RECAP Won LERN Award for Excellence in Brochure Design

10 MORE GOOD THINGS! Increased new classes to 20.3% Increased gross student revenue by 4.7% to over $630K

11 GOALS 5,650 registrations 693 class offerings Expand programming to increase revenue to support 4 full-time staff 2013/2014

12 GOALS Customer service 4+/5 Quality of class 4+/5 2013/ % new classes – we need your help! Student evaluations

13 MARKETINGAN OVERVIEW Elysse Reyna Marketing Specialist

14 MARKETINGTHE CORE Our instructors (That’s YOU) and our students

15 Ways we PRINT CATALOGSOCIAL MEDIA MARKET

16 Ways we WEBSITE MARKET

17 Ways we WORD OF MOUTH BLOG MARKET Did you hear about that great Pilates class in Continuing Ed? That’s just what I was looking for!

18 MARKETINGGOALS We want to increase: Retention Engagement Enrollment

19 MARKETINGRESULTS Run more classes (fewer cancellations) Continue to grow & reinvest in our program Increase revenue

20 MARKETINGRESULTS We want to increase: Retention Engagement Enrollment …happier students, happier instructors. Create original content to give current and potential students an inside look into our classes. Happy students, happy instructors

21 MARKETINGIN ACTION What do we do? Create original content to give an inside look at our instructors, students, and classes Helpful Interesting Relevant

22 MARKETINGIN ACTION STORYTELLING

23 Class Quest We visit your class Take photos Write a blog post

24 MARKETINGYOUR TURN Your (updated) instructor bio & headshot Refer students to other classes Do an interview with me

25 MARKETINGYOUR TURN Resources Write a guest blog post Share interesting things Events Photos Books, websites, articles Examples

26 MARKETINGYOUR TURN Improve class, logistics Interact with us Encourage class survey participation Social media Student testimonials

27 MARKETINGYOUR TURN Contact Elysse Reyna for marketing We welcome new and creative ideas!

28 OPERATIONSTHIS ‘N THAT Erin Kerrigan Program Coordinator

29 OPERATIONSWHAT’S NEW Parking Permits Class Evaluation 100% Guarantee

30 OPERATIONSCLASS PROCESS Instructor Agreement Proofread your course descriptions Eye on Enrollments Two Business Day Deadline Cancellation decisions Reminder s Parking permits Classroom materials

31 Document must be signed after student has completed class 1 hour +.1 CEUs Student must be present, attentive and engaged If student misses class, the amount of missed hours is deducted from total hours CONTINUING EDUCATION UNITS

32 VIDEOPRESENTATION TIPS Michael Buschmohle Speaker, trainer, author We Teach to Learn: Tips for NSCC Continuing Ed Instructors

33 ACTIVITYWINE TASTING David LeClaire Wine World and Spirits


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