Presentation on theme: "Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING."— Presentation transcript:
Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING
AGENDA Welcome Who’s here What’s new Marketing Operations Video Wine time Janet Sekijima & Mary Ellen O’Keeffe Introduce yourself “in one breath” David LeClaire Michael Buschmohle Elysse Reyna Erin Kerrigan Janet Sekijima
We’re taking photographs If you do not want your photo taken, please sit at the no-photo table. Thanks!
WHO’S HEREINTROS In ONE breath Say your name and what you teach
WHAT’S NEW STAFFING Welcome Christy Isaacson, new Continuing Ed Director!
WHAT’S NEW New, bigger office Finished website Reorganized for growth and efficiency New position – hired Erin Kerrigan
WHAT’S BETTER New student survey Pre-paid parking 100% Customer Service Guarantee Instructor evaluations
LAST YEARA RECAP Increased enrollments by 4% to 5,370 Increased repeat rate by 20% Increased class offerings by 4.6% to 660
LAST YEARA RECAP Won LERN Award for Excellence in Brochure Design
MORE GOOD THINGS! Increased new classes to 20.3% Increased gross student revenue by 4.7% to over $630K
GOALS 5,650 registrations 693 class offerings Expand programming to increase revenue to support 4 full-time staff 2013/2014
GOALS Customer service 4+/5 Quality of class 4+/5 2013/2014 20% new classes – we need your help! Student evaluations
MARKETINGAN OVERVIEW Elysse Reyna Marketing Specialist
MARKETINGTHE CORE Our instructors (That’s YOU) and our students
Ways we WORD OF MOUTH BLOG MARKET Did you hear about that great Pilates class in Continuing Ed? That’s just what I was looking for!
MARKETINGGOALS We want to increase: Retention Engagement Enrollment
MARKETINGRESULTS Run more classes (fewer cancellations) Continue to grow & reinvest in our program Increase revenue
MARKETINGRESULTS We want to increase: Retention Engagement Enrollment …happier students, happier instructors. Create original content to give current and potential students an inside look into our classes. Happy students, happy instructors
MARKETINGIN ACTION What do we do? Create original content to give an inside look at our instructors, students, and classes Helpful Interesting Relevant
Class Quest We visit your class Take photos Write a blog post
MARKETINGYOUR TURN Your (updated) instructor bio & headshot Refer students to other classes Do an interview with me
MARKETINGYOUR TURN Resources Write a guest blog post Share interesting things Events Photos Books, websites, articles Examples
MARKETINGYOUR TURN Improve class, logistics Interact with us Encourage class survey participation Social media Student testimonials
MARKETINGYOUR TURN Contact Elysse Reyna for marketing We welcome new and creative ideas! firstname.lastname@example.org
OPERATIONSTHIS ‘N THAT Erin Kerrigan Program Coordinator
OPERATIONSWHAT’S NEW Parking Permits Class Evaluation 100% Guarantee
OPERATIONSCLASS PROCESS Instructor Agreement Proofread your course descriptions Eye on Enrollments Two Business Day Deadline Cancellation decisions Reminder emails Parking permits Classroom materials
Document must be signed after student has completed class 1 hour +.1 CEUs Student must be present, attentive and engaged If student misses class, the amount of missed hours is deducted from total hours CONTINUING EDUCATION UNITS
VIDEOPRESENTATION TIPS Michael Buschmohle Speaker, trainer, author We Teach to Learn: Tips for NSCC Continuing Ed Instructors
ACTIVITYWINE TASTING David LeClaire Wine World and Spirits
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