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The challenges and solutions related to tourism in Barcelona JORDI WILLIAM CARNES, CEO OF BARCELONA TURISME Balancing visitors and inhabitants Reykjavik,

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Presentation on theme: "The challenges and solutions related to tourism in Barcelona JORDI WILLIAM CARNES, CEO OF BARCELONA TURISME Balancing visitors and inhabitants Reykjavik,"— Presentation transcript:

1 The challenges and solutions related to tourism in Barcelona JORDI WILLIAM CARNES, CEO OF BARCELONA TURISME Balancing visitors and inhabitants Reykjavik, 8th April 2015

2 Table of contents THE CHALLENGES AND SOLUTIONS RELATED TO TOURISM IN BARCELONA  Background  Challenges  Solutions  Considerations  Key issues

3 Background Barcelona in the world Tourists from 1993 to 2014 International tourists Summer First crisis of the tourism model and its public perception

4 Background  Barcelona in the world

5 Background  Tourists from 1993 to ,7% Source: Turisme de Barcelona (from 2010 with Gremi d’Hotels de Barcelona). 108 milion tourists ( )

6 Background  International tourists from 1993 to ,4% Source: Turisme de Barcelona (from 2010 with Gremi d’Hotels de Barcelona).

7 Background  Summer First crisis of the tourism model and its public perception  Incidents with naked young people in La Barceloneta  Touristic apartments  Traffic-clogged streets because of Tourist Buses in Sagrada Família

8 Challenges A new vision of urban tourism Concentration of tourism in certain areas Regulation of new types of accommodation

9 Challenges  A new vision of urban tourism  Tourism as an engine for growth  Tourism as generator of employment  Contribution to citizen welfare  Give voice to different sectors concerned

10 Challenges  Concentration of tourism in certain areas  Management of public space  Regulation of tourist flows in real time  Mobility  Coexistence between tourists and locals

11 Challenges  Regulation of new types of accommodation  Security and customer protection (complaints book, customer care, etc.)  Safety in the city (registration of people staying with ID data, passports, etc.)  Taxation (contributing to the maintenance of public services and avoiding unfair competition)  Transparency (must be included and registered)

12 Solutions City Council Positive experiences Debate Barcelona Turisme City Council and Barcelona Turisme

13 Solutions  City Council  Decentralization of tourism (new plan of districts: to deliver economic activity to other areas of the city and relieve the pressure on the center)  Monitoring of new forms of tourist accommodation and collaborative economy (new municipal powers and a new penalty system)  Tourism and the city: encouraging a new local agreement to manage and promote responsible and sustainable tourism

14 Solutions  Positive experiences  Park Güell (masterpiece of Gaudí and UNESCO World Heritage)  Entrance fees (7€) have reduced overcrowding and improved the management of visitor flows  Improving the experience of tourists  More economic resources that improve tourist services  Sagrada Família  Regulation and management of buses that lead visitors to the temple  Is it enough?

15 Solutions  Debate  Is it the time to charge a fee to regulate the traffic of buses that lead tourists staying at coastal towns to the city center?

16 Solutions  Barcelona Turisme  Focus the promotional action in new areas of the city (Horta, Montjuïc, etc.)  Barcelona Tourist Bus: tourists distributed throughout the city  New guided tours in little known neighborhoods of touristic interest  Smart City: use technology (Big Data) to regulate tourist flows

17 Solutions  City Council and Barcelona Turisme  Promotion of the touristic wealth of the whole province of Barcelona (Montserrat, Sitges, Vic, Catalan Pyrenees, etc.)  Actions to avoid touristic saturation points during the summer  Reinvest the revenue obtained from the touristic fee  Move towards a real decentralization of tourism  Show the economic and social benefits of tourism for the locals

18 Considerations

19  Tourism is an engine of wealth for cities  Barcelona needs tools to regulate tourism impact and avoid coexistence problems  Sectors concerned (taxis, restaurants, service companies) should participate in the public debate  Transformation of residential homes into touristic apartments contemplates a modification of the city’s use plan. How should the city react? Font: INSETUR (Universitat de Girona) per a l’Ajuntament de Barcelona (2012) i AQR (Universitat de Barcelona) per al Pla Estratègic de Turisme de la Ciutat de Barcelona (2007).

20 Key issues

21  Tourism has transformed our vision of the world  Cities are the largest laboratory of human relations  Our responsibility is to find the right balance between tourist satisfaction and the pride in belonging of the inhabitants of our cities

22 Thank you!


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