5 Background Tourists from 1993 to 2014 + 220,7% 108 milion tourists ( )+ 220,7%Source: Turisme de Barcelona (from 2010 with Gremi d’Hotels de Barcelona).
6 Background International tourists from 1993 to 2014 + 208,4% Source: Turisme de Barcelona (from 2010 with Gremi d’Hotels de Barcelona).
7 BackgroundSummer First crisis of the tourism model and its public perceptionIncidents with naked young people in La BarcelonetaTouristic apartmentsTraffic-clogged streets because of Tourist Buses in Sagrada Família
8 Challenges A new vision of urban tourism Concentration of tourism in certain areasRegulation of new types of accommodation
9 Challenges A new vision of urban tourism Tourism as an engine for growthTourism as generator of employmentContribution to citizen welfareGive voice to different sectors concerned
10 Challenges Concentration of tourism in certain areas Management of public spaceRegulation of tourist flows in real timeMobilityCoexistence between tourists and locals
11 Challenges Regulation of new types of accommodation Security and customer protection (complaints book, customer care, etc.)Safety in the city (registration of people staying with ID data, passports, etc.)Taxation (contributing to the maintenance of public services and avoiding unfair competition)Transparency (must be included and registered)
12 Solutions City Council Positive experiences Debate Barcelona Turisme City Council and Barcelona Turisme
13 Solutions City Council Decentralization of tourism (new plan of districts: to deliver economic activity to other areas of the city and relieve the pressure on the center)Monitoring of new forms of tourist accommodation and collaborative economy (new municipal powers and a new penalty system)Tourism and the city: encouraging a new local agreement to manage and promote responsible and sustainable tourism
14 Solutions Positive experiences Park Güell (masterpiece of Gaudí and UNESCO World Heritage)Entrance fees (7€) have reduced overcrowding and improved the management of visitor flowsImproving the experience of touristsMore economic resources that improve tourist servicesSagrada FamíliaRegulation and management of buses that lead visitors to the templeIs it enough?
15 SolutionsDebateIs it the time to charge a fee to regulate the traffic of buses that lead tourists staying at coastal towns to the city center?
16 Solutions Barcelona Turisme Focus the promotional action in new areas of the city (Horta, Montjuïc, etc.)Barcelona Tourist Bus: tourists distributed throughout the cityNew guided tours in little known neighborhoods of touristic interestSmart City: use technology (Big Data) to regulate tourist flows
17 Solutions City Council and Barcelona Turisme Promotion of the touristic wealth of the whole province of Barcelona (Montserrat, Sitges, Vic, Catalan Pyrenees, etc.)Actions to avoid touristic saturation points during the summerReinvest the revenue obtained from the touristic feeMove towards a real decentralization of tourismShow the economic and social benefits of tourism for the locals
19 Considerations Tourism is an engine of wealth for cities Barcelona needs tools to regulate tourism impact and avoid coexistence problemsSectors concerned (taxis, restaurants, service companies) should participate in the public debateTransformation of residential homes into touristic apartments contemplates a modification of the city’s use plan. How should the city react?Font: INSETUR (Universitat de Girona) per a l’Ajuntament de Barcelona (2012) i AQR (Universitat de Barcelona) per al Pla Estratègic de Turisme de la Ciutat de Barcelona (2007).
21 Key issues Tourism has transformed our vision of the world Cities are the largest laboratory of human relationsOur responsibility is to find the right balance between tourist satisfaction and the pride in belonging of the inhabitants of our cities