1. © 2013 Pearson Education, Inc. All rights reserved.13-1 Chapter 13 Investing in Stocks

2. © 2013 Pearson Education, Inc. All rights reserved.13-2 Why Consider Stocks? When you buy common stock, you purchase a part of the company. Returns: –Dividends—the company’s distribution of profits to stockholders. –Capital appreciation—the increase in the selling price of a share of stock.

3. © 2013 Pearson Education, Inc. All rights reserved.13-3 Why Consider Stocks? Neither dividends nor capital appreciation is guaranteed with common stock. Dividends are paid at the board’s discretion. Capital appreciation takes place when the company does well.

4. © 2013 Pearson Education, Inc. All rights reserved.13-4 Why Consider Stocks? Over time, common stocks outperform all other investments. Stocks reduce risk through diversification. Stocks are liquid. Growth is determined by more than interest rates.

5. © 2013 Pearson Education, Inc. All rights reserved.13-5 Figure 13.1 Growth of $100 Invested in Different Asset Classes, 1951–2010

6. © 2013 Pearson Education, Inc. All rights reserved.13-6 The Language of Common Stocks Limited Liability Claim on Income –Declaration date –Ex-dividend date Claim on assets

7. © 2013 Pearson Education, Inc. All rights reserved.13-7 The Language of Common Stocks Voting Rights –Proxy Stock Splits Stock repurchases

8. © 2013 Pearson Education, Inc. All rights reserved.13-8 Stock Indexes: Measuring the Movements in the Market Stock Market Index—a measure of performance of a group of stocks that represent the market or a sector of the market. Dow Jones Industrial Average (DJIA) or Dow Standard & Poor’s 500 (S&P 500) and other indexes

9. © 2013 Pearson Education, Inc. All rights reserved.13-9 Figure 13.2 The Dow Jones Industrial Average (DJIA) Since 1990

10. © 2013 Pearson Education, Inc. All rights reserved.13-10 Market Movements Bear market—characterized by falling prices. Bull market—characterized by rising prices.

11. © 2013 Pearson Education, Inc. All rights reserved.13-11 General Classifications of Common Stock Blue-Chip stocks Growth stocks Income stocks Speculative stocks

12. © 2013 Pearson Education, Inc. All rights reserved.13-12 General Classifications of Common Stock Cyclical stocks Defensive stocks Large caps, mid-caps, and small caps

13. © 2013 Pearson Education, Inc. All rights reserved.13-13 Valuation of Common Stock The Technical Analysis Approach The Price/Earnings Ratio Approach The Discounted Dividends Valuation Model

14. © 2013 Pearson Education, Inc. All rights reserved.13-14 Technical Analysis Approach Focuses on demand and supply Uses charts and computer programs to identify and project price trends. Greed pushes money into a rising market. Fear pulls money out of a declining market.

15. © 2013 Pearson Education, Inc. All rights reserved.13-15 Technical Analysis Approach Interpretation of charts and graphs and mathematical calculations of trading patterns to spot trend or direction for stocks Of little value—cannot identify trends before they happen Avoid—encourages moving in and out of market instead of buying and holding.

16. © 2013 Pearson Education, Inc. All rights reserved.13-16 The Price/Earnings Approach P/E ratio or earnings multiple—price per share divided by the earnings per share Higher firm’s earnings growth rate, higher P/E ratio Higher investor’s required rate of return, lower P/E ratio. Fundamental analysis

17. © 2013 Pearson Education, Inc. All rights reserved.13-17 The Discounted Dividends Valuation Model The value of any investment is the present value of the benefits or returns received from the investment. Value of a share of common stock = present value of the infinite stream of future dividends. Value of a common stock = dividends next year________ required rate of return – growth rate

18. © 2013 Pearson Education, Inc. All rights reserved.13-18 Why Stocks Fluctuate in Value Interest Rates and Stock Valuation Risk and Stock Valuation Earnings (and Dividend) Growth and Stock Valuation

19. © 2013 Pearson Education, Inc. All rights reserved.13-19 Dollar Cost Averaging Purchasing a fixed dollar amount of stock at specified intervals. Same dollar amount each period will average out the fluctuations. Buy more shares at a lower price, fewer shares at higher prices. Keeps you from trying to time the market.

20. © 2013 Pearson Education, Inc. All rights reserved.13-20 Buy-and-Hold Strategy Involves buying stock and holding it for a period of years. Avoids timing the market. Minimizes brokerage fees, transaction costs. Postpones capital gains taxes. Gains taxed as long-term capital gains.

21. © 2013 Pearson Education, Inc. All rights reserved.13-21 Dividend Reinvestment Plans (DRIPs) Automatically reinvest the dividends in same firm’s stock without brokerage fees. Use a DRIP to reinvest rather than spend your dividends. Still pay income taxes. Stuck reinvesting in old company instead of new.

22. © 2013 Pearson Education, Inc. All rights reserved.13-22 Risks Associated with Common Stocks Risk and return go hand in hand. Principle 8—can eliminate risk associated with common stock by diversifying. Only systematic risk remains. Measure systematic risk using Beta.

23. © 2013 Pearson Education, Inc. All rights reserved.13-23 Figure 13.5 The Risk–Return Relationship

24. © 2013 Pearson Education, Inc. All rights reserved.13-24 Another look at Principle 8: Risk and Return go hand in hand Beta—measure of how responsive a stock or portfolio is to changes in the market portfolio. Beta benchmark for market = 1 Beta > 1—stock moves up and down more than market Beta <1—stock moves up and more less

25. © 2013 Pearson Education, Inc. All rights reserved.13-25 Risks Associated with Common Stocks Short-term investments in stocks are very risky Holding stocks longer reduces variability of average annual return. Investors can afford to take on more risk as investment time horizons increase—they have more opportunities to adjust saving, consumption, and work habits.