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The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Ten Things I’ve Learned Warren Hunter Chairman & CEO DMW.

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Presentation on theme: "The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Ten Things I’ve Learned Warren Hunter Chairman & CEO DMW."— Presentation transcript:

1 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Ten Things I’ve Learned Warren Hunter Chairman & CEO DMW

2 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Never go in against a Sicilian – when death is on the line! Vizzini Villain, The Princess Bride Ten Things I’ve Learned

3 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing ALWAYS hire people smarter than you are. Ten Things I’ve Learned

4 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Best practices are only BEST if they’ve been proven over and over. Ten Things I’ve Learned

5 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing TWO products in an offer is a NO-NO! Ten Things I’ve Learned

6 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Use multimedia ONLY when you can count the cumulative effect. Ten Things I’ve Learned

7 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing SOCIAL MEDIA is social media. Ten Things I’ve Learned

8 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing YOU are NEVER as smart as you think you are! Ten Things I’ve Learned

9 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing One size may or may not fit all. That’s why we test. Ten Things I’ve Learned

10 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Never be too proud to learn from your mistakes. Ten Things I’ve Learned

11 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Vendors are order takers of commodities. Ten Things I’ve Learned

12 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing Never give away intellectual capital. People will value it at what they paid for it. Ten Things I’ve Learned

13 The 7th Annual Insurance Direct Marketing Forum 2009: Integrated Marketing You can’t say NO to Don Jackson (or Betts). Ten Things I’ve Learned X 11


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