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© C. Warren 2005 www.FanTrust.com. Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft.

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Presentation on theme: "© C. Warren 2005 www.FanTrust.com. Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft."— Presentation transcript:

1 © C. Warren 2005

2 Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft

3 © C. Warren Fans take interactivity beyond the game. Will you be there to meet them?

4 © C. Warren We hold these truths to be self-evident Story is important Interacting with gamers goes beyond game play A conversation is a type of interactivity

5 © C. Warren Will there be a Nobel Prize for game stories?

6 © C. Warren “The story was the bushman’s most sacred possession. These people knew what we do not; that without a story you have not got a nation, or culture or civilization. Without a story of your own to live, you haven’t got a life of your own.” -- L. Van der Post, The Lost World of the Kalahari

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9 Thousands of hours of game design? Years of game play? At latest count, there are 27,870 Final Fantasy storylines written by gamers appearing on just one unofficial website: FanFiction.net

10 © C. Warren From “aficionado” to “zealot,” your fan by many other names……. Critic Supporter Authority Contributor Groupie Champion Core Client Investor Subscriber Repeat Customer Patron Member Meal Ticket Viewer Well Wisher

11 © C. Warren If you look up “Fan Fiction” on Google, you get more than 2 million links!

12 © C. Warren The Web is your oyster

13 © C. Warren Genres Fan Fiction Blogs: “Grand Text Auto” LitCrit Reviews Mods Role play and other game interaction

14 © C. Warren “Get a life.” William Shatner to Star Trek fans It all started with a naughty idea about Kirk and Spock…

15 © C. Warren “Filk” & “Slash” Fans also create other tributes to storylines: “Filk” is folk music by fans about their favorite TV shows or characters “Slash” is erotica by fans featuring explicit sex between established characters

16 © C. Warren Fan Question: “I have written a script for my favorite game. Where can I send it?” Corporate Answer: “Keep on writing.....the more you write the better you will get !! But... ALL unsolicited ideas and scripts are left unopened and are THROWN AWAY. This is for YOUR protection.”

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18 People who critique and people who create One expert estimates that 98% of fanfiction is written by women The New York Times calls fan-written criticism “electronic tough love” Who are these people?

19 © C. Warren Fans: Outsiders or Insiders?

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24 “If someone had told me when I was growing up in New York City that someday people would win tens of thousands of dollars, automobiles, and other prizes from being good at games I’d have told them to double up on their medication.” -- Angel Munoz Cyberathlete Professional League Founder & President

25 © C. Warren Fun & games… or games sweatshop?

26 © C. Warren Competitive video game play will be the next “Reality Television”.

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30 Does bad TV make good games?

31 © C. Warren “Five years from now every game will have a story.” -- Nokia game producer

32 © C. Warren From Fandango (what not to do) to Fantastic (how to be fabulous)!

33 © C. Warren The changing business of Fans

34 © C. Warren “Thanks for taking the time to check these pages out, and enjoy!” -- Chief Executives BioWare, Company Webpage quote Good game companies are exploring and exploiting direct relationships with Fans Today’s technology makes connecting Fans and Brands easy and relatively inexpensive Fans seek entertaining and well-run places to form communities-of-interest and swap ideas

35 © C. Warren Old media meets new media? “Nielsen Plays New Game, Adds Videogame Ratings Service” -- MediaPost Headline 2004

36 © C. Warren Lead from your strengths Extend interactive storytelling beyond the game Cultivate Fans online Analyze Fan intelligence Staff for the fan future

37 © C. Warren Trends

38 © C. Warren Heroes

39 © C. Warren Catherine Warren, President Keep Your Fans in the Picture


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