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1. Executive Summary Design introduction Target description Designer introduction CAPES analysis Trend Critical Thinking Final couclusion This presentation.

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Presentation on theme: "1. Executive Summary Design introduction Target description Designer introduction CAPES analysis Trend Critical Thinking Final couclusion This presentation."— Presentation transcript:

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2 Executive Summary Design introduction Target description Designer introduction CAPES analysis Trend Critical Thinking Final couclusion This presentation mainly introduces the Japanese designer Nendo’s background, product analysis, product trend, and also helps understand the company profile and current market demands. 2

3 Water Dream combines showers with lamps Shower combination lamp The combination of shower equipment and bulbs brings the traditional Japanese design’s minimalism. "My aim was to combine what is most archetypal about the living space, the lighting, with water, so as to give the shower an enhanced sensuous dimension in a way we have not yet seen before, " says Oki Sato Introduction to the design 3

4 Water Dream fully chrome-plated spray disc material spray disc: metal spray disc can removeable, easily for cleaning with integrated lighting Oki Sato 4

5 1977 Born in Toronto, Canada 2002 MA in Architecture,Waseda University, Tokyo He opened his own studio “nendo” Tokyo office 2005 Established “nendo” Milan office 2008 Published “ nendo” 2010 Published “nendo ghost stories 2011 Published “kaminendo” 2012 Established “nendo ” Singapore office Introduction to the design Oki Sato 5

6 Nendo Japanese mean clay, free-form clay with high plasticity, flexibility can be modeled Introduction to the design 6

7 Nendo Introduction to the design we believe these small ” ! ” moments are what make our days so interesting, so rich. 7

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9 Oki sato enjoys designing Anything. Use japanese style design His tree word : Simplicity Story Routine 9

10 Design Narrative WHO Oki Sato With his clssmates WHAT Took a graduation trip WHERE They decide to take a trip to “Salone Internazionale del Mobile, the Milan Design Furniture Fair”. 10

11 Design Narrative WHEN Upon returning to Tokyo, they Established “nendo “ Tokyo office 2002 WHY Because he found everyone was designing so free at the Furniture. 11

12 Product Analysis The shower equipment is combined with the bulbs. The birdcage shape adds some joys of life to the traditional shower equipment. LED waterproof bulb does not give off heat with little power consumption, which can truly conserve energy and reduce carbon emissions. 12

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14 Aesthetic ---》 1900 s ---》 2013s This idea from an ancient lamp post. Overhead or wall mounted, this shower head gives the strange feeling of being bathed by water and light at the same time This creativity originates from the wall lamps and modern birdcage lamps in 1900, combines the shower equipment with the lamps, so as to design the classical and fashionable shower equipment, and chooses the European classical antique brass and common Japanese black and white colors. 14

15 Cultural Although he was born in Canada, he was educated in Japan and influenced by the Japanese education. As a result, his design styles are mainly of simplicity, plainness, white and wood colors as well as the traditional Japanese styles. Since he has international customers, his design slightly has the mixed European and Japanese styles. in New York, Japanese designer and Nendo founder Oki Sato in an interview admits anew that he is not very good at drawing, 、 but that his sketches are an important first step in all of his designs. But for him it’s really the story that’s the most important thing. His design have the minimalist subtly and functional grace characteristic of traditional japanese 15

16 Political & Economoc The energy consumption of fluorescent lamp is 1/4 of the traditional bulbs, approximately reduces 5 million tons of carbon dioxide annually, and each bulb can save 7 pounds of electricity charges. In such a way, the global warming will bereduced. EU has prohibited selling the100 watts traditional bulb since September 2009, and all traditional bulbs have been prohibited in When the British Prime Minister Brown took office in 2007, he also announced Britain will also follow the relevant rules, and changed to use the fluorescent lamps. 16

17 Social What kind of consumers will buy this product? The consumers are middle or high-income populations or the hotel, motel. This product can achieve better effects for the house decoration. It,s birdcage shape also brings a topic for friends to discuss. 17

18 The lamps shall use the waterproof bulbs The lamp cables and the shower equipment pipes must be arranged prior to decoration. Failed decoration might cause electricity leakage, troublesome procedures and higher costs. 18

19 Tom Dixon relies on his self-learning and preference to art, tries to weld the metal structure, and transforms the so-called scrap metals into furniture with full sense offuture. 19

20 DORNBRACHT was founded in 1950, having the highest brand awareness in the globe. All water faucet series come from the famous European and American designers. DORNBRACHT is a professional bathroom bronze products manufacturer with combination of modern and traditional styles. Its products are handmade with delicacy, or manufactured in accordance with the special needs of customers. 20

21 Consumers’ product needs shall be taken into account. If the environmental protection can be achieved, the products will facilitate the products and environmental protection Minimal ideas, such as small design, are important to the designers. Nendo thinks that the design inspiration originates from the daily lives. Small moments might bring big surprises or different meaning to the human kind. his sketches are an important first step in all of his designs. But for him it’s really the story that’s the most important thing. When he meets a new client, if he can’t come up with a nice story for him then it’s really difficult for him to proceed with that project. 21

22 Nowadays people pay more attention to environmental protection and caring for our Earth. LED is beneficial to the environment. Besides, people also start to expand the LED market, and combines with the household products. 22

23 Agree Disagree Currently, few similar products emerge. According to the trend and the research data, LED lamps are beneficial to the environment, which can save home electricity charges. In the market, most LED are mounted on the top of the shower head. Without battery and cable, lamps can give out lights by generating electricity through water pressure. Therefore, the product installation requires higher costs. The convenience of cleaning, bulb replacing and safety shall also be taken into consideration. Most families attach importance to home design and products. This lamp is not only a shower equipment, but also becomes another product after turning the water off and turning the lamps on. 23

24 Credit Presentation by Angela HSU with thanks to stephen music : 24

25 reference 25

26 Fin 26


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