Presentation on theme: "October 30, 2000. Baskin-Robbins Delighting consumers for nearly 55 years in the U.S., and 30 years internationally World’s largest chain of ice cream."— Presentation transcript:
October 30, 2000
Baskin-Robbins Delighting consumers for nearly 55 years in the U.S., and 30 years internationally World’s largest chain of ice cream specialty stores — 2,500 U.S. — 2,200 international In the U.S., Baskin-Robbins scoops over 150 million ice cream cones each year Nearly 400 million customers served annually
Baskin-Robbins: What’s Your Flavor? Invoke in consumers the simple, indulgent and familiar pleasures of the Baskin-Robbins experience From "31 Flavors" in 1945 to nearly 1,000 today... –Signature flavors –Popular "Flavor of the Month" program –Whimsical flavor names representing popular trends
Enchanted Mission Expose families to the magical world of Shrek through "proprietary treats" and a uniquely themed store environment.
An Enchanted Summer at Baskin-Robbins Fairy tale-themed in-store experience Possible "First Book" non-profit tie-in Unique ice cream products designed to draw families into Shrek's world Table Tent
A Line of “Proprietary Treats” Ice Cream –Proprietary Flavors –Sundae Beverages –Color-Changing/Interactive "Potions” and Shakes Branded Ice Cream and Cake Creations –Photo cake of Shrek –DecoPac/Bakery Crafts Design Standee
What Baskin-Robbins Can Offer $2 Million integrated national cable TV and radio advertising Line of limited-time-offer proprietary Shrek products National in-store POP support in over 2,500 stores –Creating 24 million impressions in promo period Shrek featured on Baskin-Robbins website, with link to DreamWorks website Possible "First Book" non-profit tie-in