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Stylish Chicken By: Katie Pinette. Chicken Apron/Saddle Chicken BraChicken Holster Diaper Chicken Shoe.

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Presentation on theme: "Stylish Chicken By: Katie Pinette. Chicken Apron/Saddle Chicken BraChicken Holster Diaper Chicken Shoe."— Presentation transcript:

1 Stylish Chicken By: Katie Pinette

2 Chicken Apron/Saddle Chicken BraChicken Holster Diaper Chicken Shoe

3 In stores and online Environmentally friendly More variety of colors and patterns Product bundling and buying in bulk Online competition (Hen Saver) Small target market People are not informed about product

4 Women Age 40+ Living in northeast, North America Children have left the nest VALS types: believers and survivors PRIZM types: Blue Highways and Shotguns and Pickups Concerned with the health issues for which their chickens are at risk

5


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