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Turn Your Marketing Into an Investment. Accountable Responsible Blame Excuses Denial Ownership.

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Presentation on theme: "Turn Your Marketing Into an Investment. Accountable Responsible Blame Excuses Denial Ownership."— Presentation transcript:

1 Turn Your Marketing Into an Investment

2 Accountable Responsible Blame Excuses Denial Ownership

3 PARTICIPATE... Is the Failure to The ONLY Give 100% and you’ll get 100%... Failure...

4 I KNOW To Make Sure You Get the Most Out of Your Learning…

5 Operations Admin Sales & M’kting YOU Many businesses we see look like this….. OPERATIONS ADMIN SALES & M’KTING YOU The ideal performing business looks more like this…… Which is your business…?

6 The Key to Business Success...

7 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. $$$ Sale =RevenuesxMargin=Profits4,000x25%=1,000x2x$100=$200,000x25%=$50,000 Let’s put in some numbers...

8 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. $$$ Sale =RevenuesxMargin=Profits4,000x25%=1,000x2x$100=$200,000x25%=$50,0004,400x27.5%=1,210x2.2x$110=$292,820x27.5%=$80, What if a 10% increase….

9 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. $$$ Sale =RevenuesxMargin=Profits4,000x25%=1,000x2x$100=$200,000x25%=$50,0008,000X50%=4,000X4x$200=$3,200,000X50%=$1,600,000 Most people know their financials… Financials

10 Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. $$$ Sale =RevenuesxMargin=Profits4,000x25%=1,000x2x$100=$200,000x25%=$50,0008,000X50%=4,000X4x$200=$3,200,000X50%=$1,600,000 But What About these?

11 Marketing Leverage Lead Generation Lead Generation Conversion Rate Conversion Rate Average $ Sales Average $ Sales Number of Transactions Number of Transactions Time Time Most businesses forget that these are critical drivers… and need to be focused on to make a profit.

12 What’s holding your business back from increasing YOUR profits by... In the next 9 months?

13 Can you list 10 strategies you can implement into your business in the next 90 days that will increase profitability or sales? Here’s One Simple One

14 Lead Source ROI Lead Source Performance and ROI Date Range= YTD 2014 Lead Source Cost of Campaign New Lead (Qty) New Client (Qty)Income $ TotalAve $ Sale Cost per leadCost per Client Lead Conversion to Sale Our Niebourhood April - June)$ $5,500 $317 $95033% Pro Saver$ $15,600$7,800 $158 $47533% HomeStars ( 350 month)$4, $40,833$4,083 $300 $42071% Google (250 month)$3, $21,073$5,268 $188 $75025% Personal$0 8 8$71,635$8,954 $- 100% Home Show$4, $2,450 $160 $4,0004% Design Expo$1, $0#DIV/0! $137#DIV/0!0% Neighbourhood Home Show$ $2,975 $75 $45017% Referals$0 4 1$3,243 $- 25% Networking$0 10 9$26,600$2,956 $- 90% Truck$0 3 2$7,900$3,950 $- 67% Houzz$ $14,563 $205 $61633% $16, ,372$5,309 $144 $40236%

15 Leverage – Divide to Multiply – Lead Sources Weekly Test And Measure System Pro Saver Start Date2/2/15End Date2/8/15 Day 1Day 2Day 3Day 4Day 5Day 6DY 7 Number of Prospects1 Number of Customers0 Conversion Rate%%%% Total Sales $$$$$$$$ Average $ Sale$$$$$$$ Google Ad Words Start Date2/2/15End Date2/8/15 Day 1Day 2Day 3Day 4Day 5Day 6DY 7 Number of Prospects0 Number of Customers0 Conversion Rate%%%% Total Sales $$$$$$$$ Average $ Sale$$$$$$$

16 HomeFUN… Create your Lead Source ROI Spreadsheet Create your Lead Source ROI Spreadsheet

17 Now it’s time to...


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