Presentation on theme: "Characterizing Distribution Channels to Provide Analysis for Package Validations Russell Darley / Randall Troutman May 11, 2005."— Presentation transcript:
Characterizing Distribution Channels to Provide Analysis for Package Validations Russell Darley / Randall Troutman May 11, 2005
Presentation Overview Smith and Nephew Orthopedics – Company & Products S&N’s Distribution Model – U.S. & Global Real World vs. Simulation – EDR & Lab Testing Questions / Comments
About Smith & Nephew A global medical technology company with a focus on repairing and healing the human body in three high-growth sectors: Orthopedics (Memphis, TN) Endoscopy (Andover, MA) Advanced Wound Management (Largo, FL) HQ in London, England Three Business Units 8,000 plus employees in 32 countries Ortho Endo Wound 25% 30% 45%
S&N Products Orthopedics (Memphis, TN) – Reconstructive, Trauma, & Clinical Therapies Hips, Knees, Shoulders, Nails, Screws, Frames, Supartz, & Exogen Endoscopy – Cameras, Blades, Tissue Repair Devices Allows for minimal access and pain to affected areas. Wound Management – Specializing in medical solutions for: Leg ulcers, diabetic foot ulcers, burns, and scars.
S&N Products Over 1,000 innovative and cost effective products to meet pressing health care needs.
S&N’s Distribution Model Importance? – Product – costly and highly technical – Customer – Doctor / Patient, end use in OR
S&N’s Distribution Model Where are our products needed? How does it get there? – U.S. Distribution – Global Distribution
Lab Testing vs. Real World Distribution Lab Testing ISTA 1G – Small Parcel Shipment, under 150# – Vibration Simulation (random) 30 min 10 min – Drop Simulation Drop Height (weight) 10 drops (orientation)