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© 2005 San Diego Gas and Electric. All copyright and trademark rights reserved Moving Towards Integrated Energy Efficiency and Demand Side Management California.

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Presentation on theme: "© 2005 San Diego Gas and Electric. All copyright and trademark rights reserved Moving Towards Integrated Energy Efficiency and Demand Side Management California."— Presentation transcript:

1 © 2005 San Diego Gas and Electric. All copyright and trademark rights reserved Moving Towards Integrated Energy Efficiency and Demand Side Management California Public Utilities Workshop March 7, 2008

2 © 2005 San Diego Gas and Electric. All copyright and trademark rights reserved Marketing, Education and Outreach Plan

3 3 IDSM – What is it? IDSM Vision Implement integrated energy efficiency, low income energy efficiency, demand response, CSI programs to provide customers with energy management solutions. IDSM Objectives Meet or exceed energy savings and demand reduction targets established by the Commission through flexible portfolio management Achieve increased levels of program awareness and participation by ensuring messaging and communications are relevant, beneficial and meaningful to our customers Involve local communities, community-based organizations and valued service providers by developing partnerships, and utilizing third-parties to provide innovative technologies Coordinate local government, state and federal agencies, including water agencies and air quality district regulations related to greenhouse gas.

4 4 Messaging Messaging Strategy: Present IDSM as the complete energy management solution that can help customers save energy, as well as manage their energy costs. Objectives: Ensure that customers clearly understand “energy management” as a whole in regards to how energy-efficiency, low income energy efficiency and demand response can work together. For general awareness communications, “un-brand” programs and instead focus messaging on program benefits For program-specific promotions, “match” programs together in terms of appropriateness for the customer and focus on benefits – Low-income energy efficiency customer programs – Segmentation of commercial customers – Target residential customers using other segmentation tools (e.g., Prism codes)

5 5 Communications Plan - Messaging Aggressively generate customer interest, awareness and participation in our programs by illustrating that participation is a smart and simple thing to do: – Continue to “unbrand”/”rebrand” programs which ultimately leads to better customer segmentation, personalized communication and messaging that is relevant – Focus communications on customer benefits and industry segment needs; not programs. Solutions will be bundled to aggressively include EE, LIEE, DR and CSI opportunities – Provide energy management “packaged” solutions for each industry segment. Example: “Get the complete Energy Management Solution tailored for your business.” – Incorporate “Go Green. Save Green” theme into all communications and show businesses how we can help them achieve their “green” goals (GHG emissions reductions, conservation, approval of their customers, and other benefits).

6 6 Residential IDSM Strategy Identify opportunities to build relationships between HVAC technologies. – Market Summer Saver program to tune-up customers (targeted zip codes) – Market HVAC tune-ups to existing Summer Saver (AC cycling) customers Continue to encourage higher levels of energy efficiency in Residential New Construction. – Higher levels of compliance with T24 enables participation in New Homes Solar Partnership (CEC program) Identify program design gaps between EE and LIEE and evaluate solutions to ensure that all customers have the opportunity to accelerate adoption of energy efficiency. – Explore creating innovative incentives – Expand use of residential energy management tools Expand EE and LIEE in-home education to include information on GHG, Smart Meters, and tie-in with EE, DR, CSI

7 7 SDG&E Residential Offerings

8 8 Residential Energy Usage Comparison Tool

9 9

10 10 C&I IDSM Strategy – EE/DR Campaign (Cross Promotion with EE/DR) Implement a modified ‘Energy Saver Bonus Program’ for contractors and customers—provides additional program incentives for successfully enrolling customers in both EE and DR programs. (@007 and 2008) KWickView tool/training promoted to assist with energy management – Website Evolve Energy Savings Center for Business making it user friendly and providing simple energy-savings tool – Ongoing http://www.sdge.com/esc/index.shtml – Collateral Update all materials that are dated and refresh existing materials - Ongoing – Outreach/Events/Training – Industry-Specific Workshops – JAN-DEC 2008 – Contractor/Trade Forums – MAR, JUN, SEPT, DEC 2008 – Aggregator Symposium – FEB, OCT 2008 – Energy Showcase – MAY 8, 2008

11 11 SDG&E’s Energy Savings Center

12 12 C&I IDSM “Special Offer” Strategy To help drive enrollment and program participation during the first four months of 2008 (before the official start of DR season), SDG&E will offer a special bonus payment – the “Energy Saver Bonus” Any size business customer will receive this bonus if they are able to successfully enroll (and participate) in both an EE and DR program. This not only allows the customer to benefit from long- term savings (EE) and short-term payments (DR), but customers will be able to enjoy a cash payback through this special offer The offer will primarily be driven by contractors and AEs. The offer will be available on a first-come, first served basis through 06/30/08 only

13 13 C&I IDSM “Special Offer” Strategy To continue the objective of “bundling” services together so that the appropriate programs are matched to the appropriate C/I segments, we have identified the following DR/EE programs for each audience segment for the Energy Saver Bonus promotion: Small Business (under 100kW): Small Business Super Saver bundled with Summer Saver or Peak Day (10% savings achieved required for Peak Day) Mid-Size (100-499kW) and Large C/I (above 500kW/assigned): Express bundled with Peak Day (10% min. req.) or DBP (participation req.); SPC or Bid bundled with TI (TI required; enrollment in any DR program required)

14 14 2009-2011 Program Integration Objectives Using Smart Meters Program integration will be enhanced by the deployment of the Smart Meter technology. – In-home display – Programmable communicating thermostats – Home Area Network technologies – CPP and PTR The customer benefits from the ability to access detailed usage data to allow them to make more informed decisions. The programs benefit by accessing energy use patterns for target marketing. Plan to install first 5000 meters this spring.

15 15 2009 Proposed Program Enhancements Residential Web presentment linked to appropriate programs based on usage. Utilizing the Smart Meter technology we will interface with the customer using web sites and information display options. Commercial Web presentment linked to appropriate programs based on usage. Broaden the scope of the Technical Assistance offer to include the complete energy management solution. Integrated technology incentives

16 © 2005 San Diego Gas and Electric. All copyright and trademark rights reserved IDSM Programs/Pilots Current and Possible

17 17 2006-2008 Technical Assistance The Technical Assistance Program (TA) is a comprehensive energy audit service designed to help customers identify methods for reducing energy costs and encouraging greater participation in demand response and energy efficiency programs. An incentive is available to offset the cost of an in- depth assessment. Subcontractors could be utilized to provide the audit service; The results will be reviewed by both demand reduction and energy efficiency staff; The results will provide the customer with a clear action plan; A follow-up meeting with the customer will encourage them to implement the plan and participate in available programs.

18 18 2006-2008 Technical Incentives The Technology Incentive Program (TI) is a financial incentive program intended to encourage customer adoption and installation of demand response and energy efficiency measures by offsetting the cost of purchase and installation of demand response measures. Available to both retrofit and Savings By Design program participants. Designed to work hand-in-hand with TA program

19 19 SDG&E’s Sustainable Communities Supported TKG 1 ’s Integrated Design Approach Project Details 19,000 Sq Ft, Commercial Office located in Sorrento Valley 30.6% better than Title 24 LEED Gold (40 Credits) – Sustainable Sites – 4 Credits – Water Efficiency – 5 Credits – Energy & Atmosphere – 15 Credits – Materials & Resources – 5 Credits – Indoor Environmental Quality – 6 Credits – Innovation & Design – 5 Credits 1) TKG is now X nth

20 20 Sustainable Sites Bike Rack and Showers Shuttle bus ties building to railway Cool Roof to reduce heat island effect Exterior lighting design reduce lighting trespass to neighbors Water Efficiency Reclaimed water used for irrigation Waterless Urinals Cross tie to use reclaimed water in toilets Energy & Atmosphere Added insulation to concrete walls Window film added to reduce solar heat gain A variety of high efficiency lighting strategies Occupancy sensors 16 SEER gaspak A/C system with economizers A Variety of Sustainable Features Were Installed at TKG Facility

21 21 A Variety of Sustainable Features Were Installed at TKG Facility Energy & Atmosphere (cont.) Interactive touch screen EMS in lobby Wind power contract provides electricity through the grid PV array on rooftop Commissioning provided by a third party 5 kW fuel cell installed as a technology demonstration Materials & Resources Refurbished Office Furniture 40% of materials were manufatured locally Recycle bins located at every desk and in lounge Indoor Environmental Quality Permanent CO 2 sensors Low VOC paints, carpet, adhesives and sealants Formaldehyde free insulation

22 22 Lessons Learned Audit target points at milestones Hold a kick-off design charrette to establish design strategies. Review strategies throughout design and construction phases Keep documentation concise Start documentation early, assign and track responsibilities through milestones and stay updated on project specific USGBC rulings. Make LEED documentation part of construction meetings Partner with Industry contacts and resources The General Contractor’s experience in green building provided needed guidance. Utility provided energy efficiency recommendation, green building information and renewable energy opportunity Carefully review Sustainable Sites credits Although an existing building, there was plenty of opportunity for achieving credits in this category, Integrate Auto Demand Response Into Building Operations Incorporate Auto DR into facility EMS system

23 23 Solara Is the First Apartments in California to be Fully Powered by the Sun Project Details 56 Units located in Poway on 2.5 acres Multi-family residential & community center 33-37% better than Title 24 Completed March 2007 Earned the first “Zero Energy Net Home” project designation by the CEC

24 24 Sustainable Sites Urban Infill Adjacent to park and open space Walking distance to shopping, civic services and recreation Cool roof reduces heat island effect Storm water treated on-site using filters and a biowale Water Efficiency Tankless water heaters Dual flush toilets, low-flow taps and shower heads California native plants – no lawn Energy & Atmosphere Low E windows and radiant barrier Energy Star Appliances Pin florescent interior and exterior lighting High efficiency gas-fired tankless boiler for water and hydroid space heating A Variety of Sustainable Features Included in the Solara Design

25 25 A Variety of Sustainable Features Included in the Solara Design Energy & Atmosphere (cont.) Passive design with natural ventilation and delighting 13-14 SEER air conditioning using R410A, Peron Refrigerant 142 kilowatt photovoltaic system Materials & Resources Linoleum flooring in kitchens, bathrooms, entry Green label carpet made of recycled content Carpet pads made from reclaimed wood and plastic Fly ash in concrete Play structure and soft surface made of recycled tires and bottles Art incorporates recycled materials Indoor Environmental Quality Low VOC paint Ducting sealed during construction Formaldehyde-free insulation

26 26 Lessons Learned Don’t follow a cookie cutter approach when evaluating sustainable design elements. Do what works best for your project. Start early with a green consultant. If you haven’t done a green project before, this is absolutely critical. Don’t be afraid to ask the technical questions again and again, keeping the overview of the entire project in mind. This can be replicated in Low-income/affordable housing

27 27 2009-2011 Integration Pilot SDG&E and SoCalGas Proposed Joint Pilot Looking for a Master Community Developer with a long build out schedule Implementation strategy for current program cycle Influence Site Plan of future build out – Site orientation – Landscaping Test bed for integrating proven and emerging technologies – EE/DR – Smart Meter – Cross-Cutting Opportunity – Photovoltaic – Sustainable Design

28 28 Objectives of Integrated Sustainable Community Approach Cross-cutting Integrated Program Design Comprehensive Energy Management Stimulates Market Transformation Leverages Upstream Energy Savings Yields Multiple Benefits for Ratepayers and Other Stakeholders

29 29 Cross-cutting Program Design Performance-based program embraces residential (SFD, SFA and MFA) + non-residential (retail, office, schools) in one program Includes multiple stakeholders incentives (e.g., master developer, builder, end-user, trade and supply chain partners, and public-sector) Integrates horizontal (infrastructure), vertical (green buildings) and people/ratepayers (education, training) needs EE + DR + PV + transportation integration Anticipated implementation across program-cycles

30 30 Comprehensive Energy Management “Smart Grid” + “Smart Home” Leverages upstream + downstream synergies Incorporates integrated horizontal (land use) and vertical (buildings) design optimization Utilizes energy + demand management Integrates emerging + proven technologies Provides feedback loops for end-users (e.g., in-home displays)

31 31 Integrated Sustainable Community Incentives Includes multiple stakeholders (master developer, builder, end-user, design, trade and supply chain partners, and public-sector) Integrated computer modeling Performance-based metrics (energy, water, waste, air quality, and Gags) Pre-development, construction, post-construction Education and training of stakeholders Design Assistance Streamlined processing Market research and analysis Monitoring and verification

32 32 Sustainable Community Modeling INPUTS LOCATION & SITE DATA HOUSING DATA NON-RESIDENTIAL DATA OPEN SPACE AND PARKS ROADS TRANSPORTATION STORMWATER ON-SITE ENERGY DATA ENVIRONMENTAL PERFORMANCE ECONOMIC PERFORMANCE OUTPUTS Sustainable Communities Model Economic Market Courtesy: CTG Energetics, Inc.

33 33 Development Timeline Courtesy: Schweitzer & Associates, Inc

34 34 Master Developer Influence Master Dev.BuildersEnd-Users Urban FormX Energy EfficiencyXXX Water ConservationXXX Water QualityXX Indoor Environmental Quality XXX Materials, Resources & Waste Reduction XX Multi-ModalXXX Innovate & EvolveXX


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