2 HERE’S WHAT WE’LL COVER EMC Flash EverywhereWhat is the VNX-FSoftware ecosystemWhere the VNX-F fitsVNX-F use case examplesVNX-F capacities/upgradesRight tool for the jobSummary
3 EMC IN LEADERS QUADRANT FOR NEW GARTNER MQ SOLID STATE ARRAYSEMCStoragePurevisionariesniche playersIBMHPNetAppViolin MemorySolidFireKaminarioSkyeraNimbus DataCiscoHuaweileaderschallengersEMC is in the LEADERS QuadrantEMC is #1 In Ability to ExecuteXtremIO and VNX-Fability to executeWhat Garner Says About EMCEMC has a significant and broad SSD product portfolioEMC has a highly successful global sales force, exceptional marketing and highly rated support and maintenanceEMC’s premier AFA XtremIO and the VNX-F, purpose-built for price, density and speed were instrumental in putting EMC in the Leaders Quadrant in Gartners’ first ever SSA Magic Quadrant1EL3WXN&ct=130321&st=sbcompleteness of visionariesSource: Gartner Magic Quadrant for Solid State Arrays (SSAs) (August 2014)
4 VNX-F SOLUTION FOR DIFFERENT WORKLOADS CRM/ERPDATA WAREHOUSEHIGH PERFORMANCE OLTPThe VNX-F is recognized for being purpose-built for price and density. But the VNX-F, based on the VNX2 architecture with MCx, is also recognized for performance in certain workloads such as OLTP, data warehouse, and CRM/ERP – when data reduction services are not required in the array. The EMC Product Positioning Guide on outlines the VNX-F within these different workloads and explains when the VNX-F is the best fit – mostly when price and density matter and the data reduction services are not a requirement.Product Guide
5 VNX-F IS AN INTEGRAL PART OF EMC’S FLASH PORTFOLIO EMC FLASH EVERYWHEREVNX-F IS AN INTEGRAL PART OF EMC’S FLASH PORTFOLIOThe VNX-F is part of and aligned with the EMC Flash Everywhere Initiative and is considered as the alternative AFA solution to XtremIO.
7 EMC VNX-F ALL FLASH ARRAY PURPOSE-BUILT FOR PRICE, DENSITY, AND SPEEDVNX-F5000VNX-F7000$5/GBw/o Data ReductionsConfigurations less thanNEWwith theVNX-F7000120 Drive 3U Enclosure & 1.6TB SSDs172TBUP TOUsable Capacity400KUP TOIOPsThe VNX-F is a purpose built (or configured) all flash VNX system. It’s available today (and has been since late 2013), but we’ve made some enhancements and have introduced some exciting and INDUSTRY leading options.The VNX-F is a purpose built all flash VNX system. What do we mean by purpose built? Well, it meets the needs of customer’s looking for an all flash system, at a specific low entry price point, with a better density that can meet the customers’ application performance needs. Customers can get select configurations of the VNX-F5000 and VNX-F7000 at less than $5/usable GB without data reductions and can realize <$0.25/transaction when running Oracle databases on the VNX-F7000. So this is NOT just another VNX system.With the VNX-F, we’ve also introduced a new ultra dense 120 drive 3 RackU shelf (DAE) that supports 800 GB and the new 1.65 TB SSDs. So, if you use the 120 drive DAE, with 1.6 TB SSDs you can scale your capacity all the way to 172 TB usable with the best all flash density in the market at TB/U. The 120 drive 3 U shelf is only available on the VNX-F7000And because this is the VNX, you will realize great performance - up to 400K READ IOPS at sub millisecond latency and even can deliver >580K Oracle Transactions Per Minute on the <1.5ms latency – outstanding for an AFA in its’ class!So the VNX-F all flash array is purpose built for Price, Density, AND Performance – of course when data reduction doesn’t matter to the workload.580K><1.5ms latency **Oracle-Specific OLTP Benchmark
8 PURPOSE-BUILT VNX-F ALL FLASH ARRAY VNX-F5000 & VNX-F7000LEVERAGES MCX MULTICORE OPTIMIZATION TECHNOLOGY400GB, 800GB, & 1.6TB SSDs; PRO-ACTIVE DRIVE SPARINGUNISPHERE MANAGEMENT SOFTWARESIMPLE SYSTEM SCALABILITY FROM 2.8TB to 171.8TBAPP INTEGRATION: VAAI, VASA, ODX, OPENSTACK, SMI-SEarlier I gave you a summary of what we mean by a “Purpose-Built All Flash VNX”Let’s get into this in more detail. Being an all flash configuration, you would expect good performance and low latency as discussed in the last slide.The VNX-F will support 400 GB, 800 GB and 1.6 TB SSDs in a 25 drive DPE, 25 drive DAE, or 120 drive DAE – depending on the selected pre- configured capacity amount. No other drive types are supported….and NO you cannot add other drive types later!There are a number of fixed usable capacities for both VNX-F models ranging between 2.8 TBs to TBs, (i.e you will not be able to add a drive here and there) – fixed capacity points (# of drives), that’s is….very simple – and simple to order.ONLY block connectivity will be supported, i.e. FC, FCoE and iSCSI, NO file….and no, you cannot add file later!The ONLY other optional software will be (i.e. encryption). Snapshots and replication are also options that can be ordered in the Data Protection Suite for VNX-F. You will not be able to utilize the other VNX data services including thin provisioning, deduplication, compression, FAST Cache or FAST VP , etc. This is very important. The VNX-F is targeted at those customers who do not require typical VNX Data services.Of course you have the Unisphere management suite and the app integrationsBLOCK-ONLY; CONNECT USING FC, FCoE, OR iSCSIOPTIONAL SW: ENCRYPTION, SNAPSHOTS, & REPLICATION
9 VNX-F SOFTWARE ECOSYSTEM ANALYTICS, DATA & APPLICATION PROTECTION, VIRTUALIZATION INTEGRATIONUnisphere Management SuiteMonitoring & ReportingRemote ManagementVirtualization integrationQoS ManagerStorage AnalyticsVisualization & topology viewsIn-depth analyticsRich VNX metrics for VMware environmentsData Protection SuiteSnapshotsReplicationRecoverPointOne way to protect everythingContinuous & remote/local data protectionData-At-Rest-Encryption (DARE)Encrypts all data at drive levelAll VNX data services supportedEmbedded encryption key managerPlug-in Technology (no cost)View, provision, manage EMC storageMicrosoft and VMware integrationsWe just reviewed many of the features of the VNX-F. And although, we present the VNX-F as being purpose-built for price, density, and speed – all very true – there’s more to the VNX-F. It’s the entire VNX-F software ecosystem that also helps it standout versus the competition.Starting with the full weight of the Unisphere Management Suite with:Monitoring and ReportingQoS ManagerRemote ManagementVirtualization integrationNext, we’ve created a Data Protection Suite for the VNX-F that includesSnapView for snapshot capabilitiesMirrorView for asynchronous and synchronous replication (between other VNX platforms)Then there is the controller based encryption called DARE or Data At Rest Encryption where the DARE chip is already included on the VNX-F – you just need to license it and turn it on. Once turned on, all drives/any drives are encrypted with embedded key management and supporting all your data services – that are available on the VNX-F anyway.Continuing, the VNX-F supports management functions such as:Storage Analytics with vCOPs integration for in depth VMware virtualization analytics, topology views, and metricsRecoverPoint for flexible, continuous remote and local data protectionAnd no cost plug-in technologies to both Microsoft and VMware management environments (MMC and vCenter) for viewing, provisioning and managing storage resources from the environments virtualization admins are familiar with most.
10 VNX-F FOR VIRTUAL ENVIRONMENTS BASED ON THE INDUSTRY LEADING VNX ARCHITECTURE40+Integration PointsWikibon Rates VNX #1 For VMware Integration For 2011, AND 2013VNX & VNXe Voted Winner For 2012 Storage VirtualizationVNX Is The 1st Storage Platform To Support Microsoft Server Hyper-V 3.0Virtualization Review: Reader’s Choice Award and Buyers Guide“VNX was the logical reference model because it has the critical integration capabilities”VNX DELIVERSLOWER CAPEX,OPEX, & RISK#1Overall Storage#1vs. Do-It-Yourself ApproachFor Block Only#1The VNX Family – which the VNX-F architecture is a part of - has been acknowledged as the #1 storage for virtual environmentsVNX & VNXe were voted the winner for 2012 storage virtualization by the Virtualization Review buyers guideVNX is the best storage achitecture for VMware virtual environments:According to a Wikibon survey conducted in 2011, 2012, and 2013 EMC with VNX was voted best product for VMware integration, based on two factors—the importance of the integration from a customer’s perspective, and the quality of the integration. The final votes were based on an overall score for Data protection, Storage perfromance, management, sotorage network support and security. EMC VNX led the way in Overall Storage, Block only storage and File only storage.VNX is the best storage architecture for Microsoft virtual environments:VNX has critical integration capabilities with Windows Server 2012 and is the first storage platform to support Microsoft Server 2012 SMB 3.0 and ODX. According to Wikibon, the VNX lowers costs and risks for Hyper-V deploymentsFor File OnlyWikibon: VMware Dominant in Multi-Hypervisor, August 2013*Worldwide Storage and Virtualized x86 Environments Forecast, IDC 03/13Wikibon, Microsoft Windows Server 2012, March 2013+70% Of Storage Will Be In Virtualized Environments By 2016*
11 VNX-F: WHEN THESE MATTER IN YOUR ENVIRONMENT DATA WAREHOUSECRM/ERPOLTP DBsDATA REDUCTIONNOT SIGNIFICANTLOW COST OF ENTRYRely on host for data servicesWorkloads that don’t deliver significant benefit from deduplicationLowest AFA price~$32K at 2.8 TB usableCompetitive $/GBEXISTING VNX ENVIRONMENTRACK DENSITYVNX-F5000: up to 9.16 TB/UVNX-F7000: up to TB/U (with 120 DAE and 1.6 TB SSD)Encryption, QoS, & ReplicationCentralized management & ReportingGiven there is a mandate for the VNX-F to exist in order to capture as much of the IBM TMS and Violin Memory market, the following are positioning points that EMSD and XtremIO have agreed to pursue in order NOT to cause confusion with our sales and partner organizations when selling EMC flash based storage. Your mileage may vary as each customer situation and requirement is different when it comes to buying an all flash storage system.This slide is intended to provide basic VNX-F positioning guidelines to specific customer requirements/desires for Sales and SEs to listen for, to watch for, and to consider as VNX-F and XtremIO overall messaging are not on equal footing. VNX-F and XtremIO will generally come up against the same workloads and use cases such as databases, virtual server infrastructure, and storage virtualization and so this slide positions the nuances as to when to sell VNX-F for these environments:If you are competing with IBM, Violin, or NetApp on an all-flash array where price is the top priority, then VNX-F likely makes the most sense in the EMC all-flash portfolio. In the EMC all-flash portfolio, VNX-F offers the lowest price (ASP without warranty) of <$35K at 2.8 TB usable. Customers can scale their VNX-F storage up to 172TB usable at very industry-competitive $/GB and at the densest TB/Rack Unit. Though VNX-F does not offer efficiency features like deduplication and compression, it still leverages VNX standard encryption, snapshot, and replication data services. VNX-F addresses a segment in the all-flash array market where XtremIO does not make a good competitive offering. Specifically, if the potential deals require low cost and the customers will rely on the host for efficiency data services, VNX-F is a very strong candidate to compete against offerings from IBM, Violin, and NetApp.The customer needs or wants NO data services/features in the array (or potentially the conversation leads to workloads that do not benefit from deduplication, etc) because an application like Oracle is being used and all advanced services are being handled by the application and not by the storage platform. That said, with XtremIO, we recommend that data reduction and encryption data services are always beneficial and always better delivered as array services to offload the host and therefore we should not cede the upsell play for XtremIO and try to convince the customer that they can do things better/faster with XtremIO rather than in the application or software layer.Of course the other scenario might simply be that the customer only wants VNX and no other platform. In this case, you have options to sell the VNX-F or a VNX with Flash PowerpacksAnd then there’s always those small situations where customers want a “Flash Tier for SAN” where the customer has a storage virtualization layer such as SVC and wants to place an all flash tier in the IBM space (small market). This essentially means using the VNX-F as an all flash performance tier behind an SVC where the appliance provides the data services and just needs the flash performance = storage virtualization.
12 VNX-F IN ACTION CUSTOMER USE CASES State Healthcare Organizations Virtualized SQL DatabaseMultinational Electronics CompanyVirtualized Application EnvironmentGlobal Technology CompanyGeneral Test/DevGlobal Leader in Relationship Management SolutionsVirtualized Oracle DatabaseOnline Electronics RetailerBusiness Intelligence EnvironmentLarge Holding CompanyVirtualized SQL DatabaseThe VNX-F has a strong appeal with many customer types, verticals, and workloads where acquisition cost (price) and density and the VNX-F performance matter and are attractive to the customer. The VNX-F is already running in virtual Oracle, SQL, data warehouse, test/dev, and BI environments where data reduction services were not required or maybe handled higher in the software stack. In many cases, the VNX-F was selected because of price and density.
13 VNX-F CAPACITY OPTIONS Usable CapacitySSDRack SpaceTB/U$/GB2.8 TB400 GB3U (DPE)0.93$11.175.7 TB1.90$7.788.5 TB5U (DPE + 2U DAE)1.70$6.9011.4 TB800 GB3.80$5.8117.1 TB3.42$5.3322.9 TB1.6 TB7.6334.4 TB6.86$4.6045.8 TB9.16$4.57Start Small; Cost-Efficiently ScaleVNX-F7000Usable CapacitySSDRack SpaceTB/U$/GB11.4 TB800 GB3U (DPE)3.80$7.5817.1 TB6U (3U DPE + 3U DAE)2.85$6.5122.9 TB3.82$6.0034.4 TB5.72$5.7145.8 TB7.63$5.3668.7 TB1.6 TB11.45$4.8391.6 TB15.27$4.66114.5 TB19.08$4.33171.8 TB28.63$4.38Here you can see the specific usable capacity points for, SSD being used, Rack space being consumed and the usable capacity / Rack U, for both the VNX-F5000 and VNX-F7000 options.Also note what will be available in Q3 vs Q4. Basically in Q4 we are adding/changing the capacity points, adding in the 1.6 TB SSD and the dense 120 drive DAE.Note that these are fixed capacity points. And also, if your customer is looking for say >20TBs of capacity, they really should consider the VNX- F7000 rather than the VNX-F5000, just because of the fact that you can scale more at the high end, with the VNX-F7000 that then VNX-F5000120 Drive 3U Enclosure with VNX-F7000 only
14 VNX-F CAPACITY UPGRADES Starting CapacityUpgrade Up ToDrive2.8 TB22.9 TB400 GB5.7 TB8.5 TB11.4 TB45.8 TB800 GB17.1 TB1.6 TB34.4 TBNoneStarting CapacityUpgrade Up ToDrive11.4 TB114.5 TB800 GB17.1 TB22.9 TB34.4 TB45.8 TB68.7 TB171.8 TB1.6 TB91.6 TBNoneAnd here are the upgrade options for each VNX-F model.So to the point of a customer looking for >20TB’s, they will have more upgrade options on the VNX-F7000 than the VNX-F5000.Be sure to plan ahead for capacity, density, and performanceFlexibly upgrade within your VNX-F system
15 IT’S SIMPLE TO ORDER A VNX-F Model;Capacity;Rack;Software;Maintenance;Done…It’s pretty simple to order a pre-configured VNX-F.Just pick your model type – a VNX-F5000 or VNX-F7000Next select the capacity you wantFollow that with the type of rack you needPick your maintenance optionDon’t forget software…and you are done
16 THE RIGHT SOLUTION FOR THE JOB HIGH PERFORMANCE1 Million Read IOPS at lessthan 1ms response timePRICE/DENSITY/SPEED<$5/usable GB, 138TB/3U, K IOPS, 580K TPM-FSCALE-OUTAdd nodes to scaleperformance and capacitySCALE-UPMultiple capacity options with400GB, 800GB, 1.6TBSTORAGE EFFICIENCYIn-line Dedupe, Compression, Encryption, Writable & Nested SnapsDATA PROTECTIONEncryption,Snapshots, & ReplicationHOST INTEGRATIONVMware VAAI supportThat’s the VNX-F in a nutshell.You may be asking, why are we introducing a VNX-F when we already have the XtremIO.Well they are very different and focused at different markets, are different architectures, offer different capabilities, and support different performance characteristics.XIO is focused on high PREDICTABLE performance with sub-millisecond response time…EVEN with data services turned on.VNX-F is a purpose built VNX all flash configuration that delivers high density, high performance (up to 400k IOPs) with select configurations under $5 per usable GB to those customers who do NOT require advanced data services (like thin provisioning, deduplication, compression, etc.)XIO scales out whereas VNX-F scales up. What this means is that although XIO scales to very large capacities (simply adding nodes to scale capacity and performance), they don’t come as far down as what VNX-F can provide. Meaning VNX-F has a smaller starting configuration, or entry price, but cannot scale as high as XIO can…but don’t forget VNX-F does not include the rich in-line data services that XIO hasXIO offers those rich data services, like in-line deduplication, compression, writeable snaps, etc. without any impact on performance. Again, XIO is about PREDICABLE performance even with services turned on. VNX-F has some optional services like snapshots and remote replication, but it does not offer all the traditional rich VNX services like tiering, dedupe, compression, etc.From an integration perspective, XIO has Vmware VAAI support where as VNX-F has a rich set of integrations.HOST INTEGRATIONVMware VAAI, VASA; MS SCOM & SCVMM, ESI, VSIXtremIOVNX-F
17 VNX-F VIDEOSIf you have the time and are connected, then here are two videos to watch:Promo video for the VNX-FA Quick Start to VNX-F demonstrating ease of set up
18 EMC VNX-F ALL FLASH ARRAY Purpose-built for price and densityHigh performance for OLTP, DW, CRM/ERPTHE FULL POWER OF FLASH. UNLEASHEDComprehensive management softwareSimple to deploy; pre-configured modelsSummary slideVNX-F – purpose-built for price, density, and speed – is EMC’s alternative AFA to XtremIO when price, density, and data reductions services matter most with customersIt’s based on the VNX Architecture with MCx enabling it to deliver the performance (IPS and latency) required for many OLTP databases, data warehouses, and CRM/ERP workloads.It includes a robust and comprehensive set of management, analytics, data protection, and application integration software features. Noting that the VNX architecture has consistently been ranked as the No. 1 storage architecture for VMware and Microsoft environments.VNX-F is also affordable, simple to deploy, easy to use and manage, and provides a lot of capacity choices to meet your application environmentMultiple capacity options: 400GB, 800GB, 1.6TB SSDs