Presentation is loading. Please wait.

Presentation is loading. Please wait.


Similar presentations

Presentation on theme: "EMC VNX-F ALL FLASH ARRAY"— Presentation transcript:


EMC Flash Everywhere What is the VNX-F Software ecosystem Where the VNX-F fits VNX-F use case examples VNX-F capacities/upgrades Right tool for the job Summary

SOLID STATE ARRAYS EMC Storage Pure visionaries niche players IBM HP NetApp Violin Memory SolidFire Kaminario Skyera Nimbus Data Cisco Huawei leaders challengers EMC is in the LEADERS Quadrant EMC is #1 In Ability to Execute XtremIO and VNX-F ability to execute What Garner Says About EMC EMC has a significant and broad SSD product portfolio EMC has a highly successful global sales force, exceptional marketing and highly rated support and maintenance EMC’s premier AFA XtremIO and the VNX-F, purpose-built for price, density and speed were instrumental in putting EMC in the Leaders Quadrant in Gartners’ first ever SSA Magic Quadrant 1EL3WXN&ct=130321&st=sb completeness of visionaries Source: Gartner Magic Quadrant for  Solid State Arrays (SSAs) (August 2014)

CRM/ERP DATA WAREHOUSE HIGH PERFORMANCE OLTP The VNX-F is recognized for being purpose-built for price and density. But the VNX-F, based on the VNX2 architecture with MCx, is also recognized for performance in certain workloads such as OLTP, data warehouse, and CRM/ERP – when data reduction services are not required in the array. The EMC Product Positioning Guide on outlines the VNX-F within these different workloads and explains when the VNX-F is the best fit – mostly when price and density matter and the data reduction services are not a requirement. Product Guide

EMC FLASH EVERYWHERE VNX-F IS AN INTEGRAL PART OF EMC’S FLASH PORTFOLIO The VNX-F is part of and aligned with the EMC Flash Everywhere Initiative and is considered as the alternative AFA solution to XtremIO.

6 Purpose Built for Price, Density, and Speed
LOWEST ALL-FLASH ENTRY PRICE BEST ALL-FLASH DENSITY IN THE MARKET CONSISTENT PERFORMANCE AND LOW LATENCY THE NEW EMC VNX-F ALL FLASH ARRAY Included in EMC’s flash portfolio is the VNX-F – the all flash VNX - based on the enterprise-proven VNX technology and architected for flash – that is purpose built for price, density, and speed VNX-F is a block-only offering with advantageous pricing compared with standard VNX systems. VNX-F offers EMC’s lowest all flash entry price with the best all flash density in the market in its class while delivering consistent performance, low latency, and outstanding and proven availability, along with comprehensive management package that includes QoS Manager, Monitoring and Reporting, and Storage Analytics - something the startups cannot claim in total. Purpose Built for Price, Density, and Speed AVAILABLE from the Industry Leader in Flash 6 © Copyright 2014 EMC Corporation. All rights reserved.

PURPOSE-BUILT FOR PRICE, DENSITY, AND SPEED VNX-F5000 VNX-F7000 $5/GB w/o Data Reductions Configurations less than NEW with the VNX-F7000 120 Drive 3U Enclosure & 1.6TB SSDs 172TB UP TO Usable Capacity 400K UP TO IOPs The VNX-F is a purpose built (or configured) all flash VNX system. It’s available today (and has been since late 2013), but we’ve made some enhancements and have introduced some exciting and INDUSTRY leading options. The VNX-F is a purpose built all flash VNX system. What do we mean by purpose built? Well, it meets the needs of customer’s looking for an all flash system, at a specific low entry price point, with a better density that can meet the customers’ application performance needs. Customers can get select configurations of the VNX-F5000 and VNX-F7000 at less than $5/usable GB without data reductions and can realize <$0.25/transaction when running Oracle databases on the VNX-F7000. So this is NOT just another VNX system. With the VNX-F, we’ve also introduced a new ultra dense 120 drive 3 RackU shelf (DAE) that supports 800 GB and the new 1.65 TB SSDs. So, if you use the 120 drive DAE, with 1.6 TB SSDs you can scale your capacity all the way to 172 TB usable with the best all flash density in the market at TB/U. The 120 drive 3 U shelf is only available on the VNX-F7000 And because this is the VNX, you will realize great performance - up to 400K READ IOPS at sub millisecond latency and even can deliver >580K Oracle Transactions Per Minute on the <1.5ms latency – outstanding for an AFA in its’ class! So the VNX-F all flash array is purpose built for Price, Density, AND Performance – of course when data reduction doesn’t matter to the workload. 580K > <1.5ms latency * *Oracle-Specific OLTP Benchmark

VNX-F5000 & VNX-F7000 LEVERAGES MCX MULTICORE OPTIMIZATION TECHNOLOGY 400GB, 800GB, & 1.6TB SSDs; PRO-ACTIVE DRIVE SPARING UNISPHERE MANAGEMENT SOFTWARE SIMPLE SYSTEM SCALABILITY FROM 2.8TB to 171.8TB APP INTEGRATION: VAAI, VASA, ODX, OPENSTACK, SMI-S Earlier I gave you a summary of what we mean by a “Purpose-Built All Flash VNX” Let’s get into this in more detail. Being an all flash configuration, you would expect good performance and low latency as discussed in the last slide. The VNX-F will support 400 GB, 800 GB and 1.6 TB SSDs in a 25 drive DPE, 25 drive DAE, or 120 drive DAE – depending on the selected pre- configured capacity amount. No other drive types are supported….and NO you cannot add other drive types later! There are a number of fixed usable capacities for both VNX-F models ranging between 2.8 TBs to TBs, (i.e you will not be able to add a drive here and there) – fixed capacity points (# of drives), that’s is….very simple – and simple to order. ONLY block connectivity will be supported, i.e. FC, FCoE and iSCSI, NO file….and no, you cannot add file later! The ONLY other optional software will be (i.e. encryption). Snapshots and replication are also options that can be ordered in the Data Protection Suite for VNX-F. You will not be able to utilize the other VNX data services including thin provisioning, deduplication, compression, FAST Cache or FAST VP , etc. This is very important. The VNX-F is targeted at those customers who do not require typical VNX Data services. Of course you have the Unisphere management suite and the app integrations BLOCK-ONLY; CONNECT USING FC, FCoE, OR iSCSI OPTIONAL SW: ENCRYPTION, SNAPSHOTS, & REPLICATION

ANALYTICS, DATA & APPLICATION PROTECTION, VIRTUALIZATION INTEGRATION Unisphere Management Suite Monitoring & Reporting Remote Management Virtualization integration QoS Manager Storage Analytics Visualization & topology views In-depth analytics Rich VNX metrics for VMware environments Data Protection Suite Snapshots Replication RecoverPoint One way to protect everything Continuous & remote/local data protection Data-At-Rest-Encryption (DARE) Encrypts all data at drive level All VNX data services supported Embedded encryption key manager Plug-in Technology (no cost) View, provision, manage EMC storage Microsoft and VMware integrations We just reviewed many of the features of the VNX-F. And although, we present the VNX-F as being purpose-built for price, density, and speed – all very true – there’s more to the VNX-F. It’s the entire VNX-F software ecosystem that also helps it standout versus the competition. Starting with the full weight of the Unisphere Management Suite with: Monitoring and Reporting QoS Manager Remote Management Virtualization integration Next, we’ve created a Data Protection Suite for the VNX-F that includes SnapView for snapshot capabilities MirrorView for asynchronous and synchronous replication (between other VNX platforms) Then there is the controller based encryption called DARE or Data At Rest Encryption where the DARE chip is already included on the VNX-F – you just need to license it and turn it on. Once turned on, all drives/any drives are encrypted with embedded key management and supporting all your data services – that are available on the VNX-F anyway. Continuing, the VNX-F supports management functions such as: Storage Analytics with vCOPs integration for in depth VMware virtualization analytics, topology views, and metrics RecoverPoint for flexible, continuous remote and local data protection And no cost plug-in technologies to both Microsoft and VMware management environments (MMC and vCenter) for viewing, provisioning and managing storage resources from the environments virtualization admins are familiar with most.

BASED ON THE INDUSTRY LEADING VNX ARCHITECTURE 40+Integration Points Wikibon Rates VNX #1 For VMware Integration For 2011, AND 2013 VNX & VNXe Voted Winner For 2012 Storage Virtualization VNX Is The 1st Storage Platform To Support Microsoft Server Hyper-V 3.0 Virtualization Review: Reader’s Choice Award and Buyers Guide “VNX was the logical reference model because it has the critical integration capabilities” VNX DELIVERS LOWER CAPEX, OPEX, & RISK #1 Overall Storage #1 vs. Do-It-Yourself Approach For Block Only #1 The VNX Family – which the VNX-F architecture is a part of - has been acknowledged as the #1 storage for virtual environments VNX & VNXe were voted the winner for 2012 storage virtualization by the Virtualization Review buyers guide VNX is the best storage achitecture for VMware virtual environments: According to a Wikibon survey conducted in 2011, 2012, and 2013 EMC with VNX was voted best product for VMware integration, based on two factors—the importance of the integration from a customer’s perspective, and the quality of the integration. The final votes were based on an overall score for Data protection, Storage perfromance, management, sotorage network support and security. EMC VNX led the way in Overall Storage, Block only storage and File only storage. VNX is the best storage architecture for Microsoft virtual environments: VNX has critical integration capabilities with Windows Server 2012 and is the first storage platform to support Microsoft Server 2012 SMB 3.0 and ODX. According to Wikibon, the VNX lowers costs and risks for Hyper-V deployments For File Only Wikibon: VMware Dominant in Multi-Hypervisor, August 2013 *Worldwide Storage and Virtualized x86 Environments Forecast, IDC 03/13 Wikibon, Microsoft Windows Server 2012, March 2013 +70% Of Storage Will Be In Virtualized Environments By 2016*

DATA WAREHOUSE CRM/ERP OLTP DBs DATA REDUCTION NOT SIGNIFICANT LOW COST OF ENTRY Rely on host for data services Workloads that don’t deliver significant benefit from deduplication Lowest AFA price ~$32K at 2.8 TB usable Competitive $/GB EXISTING VNX ENVIRONMENT RACK DENSITY VNX-F5000: up to 9.16 TB/U VNX-F7000: up to TB/U (with 120 DAE and 1.6 TB SSD) Encryption, QoS, & Replication Centralized management & Reporting Given there is a mandate for the VNX-F to exist in order to capture as much of the IBM TMS and Violin Memory market, the following are positioning points that EMSD and XtremIO have agreed to pursue in order NOT to cause confusion with our sales and partner organizations when selling EMC flash based storage. Your mileage may vary as each customer situation and requirement is different when it comes to buying an all flash storage system. This slide is intended to provide basic VNX-F positioning guidelines to specific customer requirements/desires for Sales and SEs to listen for, to watch for, and to consider as VNX-F and XtremIO overall messaging are not on equal footing. VNX-F and XtremIO will generally come up against the same workloads and use cases such as databases, virtual server infrastructure, and storage virtualization and so this slide positions the nuances as to when to sell VNX-F for these environments: If you are competing with IBM, Violin, or NetApp on an all-flash array where price is the top priority, then VNX-F likely makes the most sense in the EMC all-flash portfolio. In the EMC all-flash portfolio, VNX-F offers the lowest price (ASP without warranty) of <$35K at 2.8 TB usable. Customers can scale their VNX-F storage up to 172TB usable at very industry-competitive $/GB and at the densest TB/Rack Unit. Though VNX-F does not offer efficiency features like deduplication and compression, it still leverages VNX standard encryption, snapshot, and replication data services. VNX-F addresses a segment in the all-flash array market where XtremIO does not make a good competitive offering. Specifically, if the potential deals require low cost and the customers will rely on the host for efficiency data services, VNX-F is a very strong candidate to compete against offerings from IBM, Violin, and NetApp. The customer needs or wants NO data services/features in the array (or potentially the conversation leads to workloads that do not benefit from deduplication, etc) because an application like Oracle is being used and all advanced services are being handled by the application and not by the storage platform. That said, with XtremIO, we recommend that data reduction and encryption data services are always beneficial and always better delivered as array services to offload the host and therefore we should not cede the upsell play for XtremIO and try to convince the customer that they can do things better/faster with XtremIO rather than in the application or software layer. Of course the other scenario might simply be that the customer only wants VNX and no other platform. In this case, you have options to sell the VNX-F or a VNX with Flash Powerpacks And then there’s always those small situations where customers want a “Flash Tier for SAN” where the customer has a storage virtualization layer such as SVC and wants to place an all flash tier in the IBM space (small market). This essentially means using the VNX-F as an all flash performance tier behind an SVC where the appliance provides the data services and just needs the flash performance = storage virtualization.

12 VNX-F IN ACTION CUSTOMER USE CASES State Healthcare Organizations
Virtualized SQL Database Multinational Electronics Company Virtualized Application Environment Global Technology Company General Test/Dev Global Leader in Relationship Management Solutions Virtualized Oracle Database Online Electronics Retailer Business Intelligence Environment Large Holding Company Virtualized SQL Database The VNX-F has a strong appeal with many customer types, verticals, and workloads where acquisition cost (price) and density and the VNX-F performance matter and are attractive to the customer. The VNX-F is already running in virtual Oracle, SQL, data warehouse, test/dev, and BI environments where data reduction services were not required or maybe handled higher in the software stack. In many cases, the VNX-F was selected because of price and density.

Usable Capacity SSD Rack Space TB/U $/GB 2.8 TB 400 GB 3U (DPE) 0.93 $11.17 5.7 TB 1.90 $7.78 8.5 TB 5U (DPE + 2U DAE) 1.70 $6.90 11.4 TB 800 GB 3.80 $5.81 17.1 TB 3.42 $5.33 22.9 TB 1.6 TB 7.63 34.4 TB 6.86 $4.60 45.8 TB 9.16 $4.57 Start Small; Cost-Efficiently Scale VNX-F7000 Usable Capacity SSD Rack Space TB/U $/GB 11.4 TB 800 GB 3U (DPE) 3.80 $7.58 17.1 TB 6U (3U DPE + 3U DAE) 2.85 $6.51 22.9 TB 3.82 $6.00 34.4 TB 5.72 $5.71 45.8 TB 7.63 $5.36 68.7 TB 1.6 TB 11.45 $4.83 91.6 TB 15.27 $4.66 114.5 TB 19.08 $4.33 171.8 TB 28.63 $4.38 Here you can see the specific usable capacity points for, SSD being used, Rack space being consumed and the usable capacity / Rack U, for both the VNX-F5000 and VNX-F7000 options. Also note what will be available in Q3 vs Q4. Basically in Q4 we are adding/changing the capacity points, adding in the 1.6 TB SSD and the dense 120 drive DAE. Note that these are fixed capacity points. And also, if your customer is looking for say >20TBs of capacity, they really should consider the VNX- F7000 rather than the VNX-F5000, just because of the fact that you can scale more at the high end, with the VNX-F7000 that then VNX-F5000 120 Drive 3U Enclosure with VNX-F7000 only

Starting Capacity Upgrade Up To Drive 2.8 TB 22.9 TB 400 GB 5.7 TB 8.5 TB 11.4 TB 45.8 TB 800 GB 17.1 TB 1.6 TB 34.4 TB None Starting Capacity Upgrade Up To Drive 11.4 TB 114.5 TB 800 GB 17.1 TB 22.9 TB 34.4 TB 45.8 TB 68.7 TB 171.8 TB 1.6 TB 91.6 TB None And here are the upgrade options for each VNX-F model. So to the point of a customer looking for >20TB’s, they will have more upgrade options on the VNX-F7000 than the VNX-F5000. Be sure to plan ahead for capacity, density, and performance Flexibly upgrade within your VNX-F system

Model; Capacity; Rack; Software; Maintenance; Done… It’s pretty simple to order a pre-configured VNX-F. Just pick your model type – a VNX-F5000 or VNX-F7000 Next select the capacity you want Follow that with the type of rack you need Pick your maintenance option Don’t forget software …and you are done

HIGH PERFORMANCE 1 Million Read IOPS at less than 1ms response time PRICE/DENSITY/SPEED <$5/usable GB, 138TB/3U, K IOPS, 580K TPM -F SCALE-OUT Add nodes to scale performance and capacity SCALE-UP Multiple capacity options with 400GB, 800GB, 1.6TB STORAGE EFFICIENCY In-line Dedupe, Compression, Encryption, Writable & Nested Snaps DATA PROTECTION Encryption, Snapshots, & Replication HOST INTEGRATION VMware VAAI support That’s the VNX-F in a nutshell. You may be asking, why are we introducing a VNX-F when we already have the XtremIO. Well they are very different and focused at different markets, are different architectures, offer different capabilities, and support different performance characteristics. XIO is focused on high PREDICTABLE performance with sub-millisecond response time…EVEN with data services turned on. VNX-F is a purpose built VNX all flash configuration that delivers high density, high performance (up to 400k IOPs) with select configurations under $5 per usable GB to those customers who do NOT require advanced data services (like thin provisioning, deduplication, compression, etc.) XIO scales out whereas VNX-F scales up. What this means is that although XIO scales to very large capacities (simply adding nodes to scale capacity and performance), they don’t come as far down as what VNX-F can provide. Meaning VNX-F has a smaller starting configuration, or entry price, but cannot scale as high as XIO can…but don’t forget VNX-F does not include the rich in-line data services that XIO has XIO offers those rich data services, like in-line deduplication, compression, writeable snaps, etc. without any impact on performance. Again, XIO is about PREDICABLE performance even with services turned on. VNX-F has some optional services like snapshots and remote replication, but it does not offer all the traditional rich VNX services like tiering, dedupe, compression, etc. From an integration perspective, XIO has Vmware VAAI support where as VNX-F has a rich set of integrations. HOST INTEGRATION VMware VAAI, VASA; MS SCOM & SCVMM, ESI, VSI XtremIO VNX-F

17 VNX-F VIDEOS If you have the time and are connected, then here are two videos to watch: Promo video for the VNX-F A Quick Start to VNX-F demonstrating ease of set up

Purpose-built for price and density High performance for OLTP, DW, CRM/ERP THE FULL POWER OF FLASH. UNLEASHED Comprehensive management software Simple to deploy; pre-configured models Summary slide VNX-F – purpose-built for price, density, and speed – is EMC’s alternative AFA to XtremIO when price, density, and data reductions services matter most with customers It’s based on the VNX Architecture with MCx enabling it to deliver the performance (IPS and latency) required for many OLTP databases, data warehouses, and CRM/ERP workloads. It includes a robust and comprehensive set of management, analytics, data protection, and application integration software features. Noting that the VNX architecture has consistently been ranked as the No. 1 storage architecture for VMware and Microsoft environments. VNX-F is also affordable, simple to deploy, easy to use and manage, and provides a lot of capacity choices to meet your application environment Multiple capacity options: 400GB, 800GB, 1.6TB SSDs



Similar presentations

Ads by Google