Presentation on theme: "But What About the Profits?"— Presentation transcript:
1 But What About the Profits? Google In China:“Don’t Be Evil”But What About the Profits?
2 A Brief History 1998: Founded as BackRub Stanford University graduate students Sergey Brin and Larry PageOperated out of a friend’s garageSet out to revolutionize the internet1999: Google had secured $25 million in venture capital fundsMoved to the GooglePlex60+ employees
3 A Brief History 1999 to 2001: 2001: Hired CEO Eric Schmidt 2004: IPO Rapid GrowthIntroduction of multiple productsGoogle ToolbarGoogle Image SearchFroogle – Online Shopping Service2001: Hired CEO Eric Schmidt2004: IPOCompany was valued in excess of $100 billion
4 Don’t Be Evil“Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.”Sergey Brin and Larry Page, 2004 Founders’ Letter
6 Chinese Market Population of 1.3 billion Competitors 111 million internet usersGrowing at 18% per year2nd largest internet market in worldCompetitorsBaidu.comChinese company with 48% of market shareYahoo.com/AlibabbaMSN
7 Google Today Managed as a “triumvirate” 5th most popular website Committee of Schmidt, Page, and Brin5th most popular website380 million visitors per month50% of users are internationalGrowth based entirely on word of mouthNo advertisingReputation of reliability, unobtrusive advertising, company success
8 Department of Justice Subpoena in December, 2005 Requested 1 million random search recordsInvestigation to support Child Online Protection ActGoogle refused to complyCited importance of user privacyMSN and Yahoo provided recordsTrial pending for late February, 2006
9 Censorship Previous Google presence in China on Google.com Censored by governmentSearch filtering caused significant slowing of resultsNew site Google.cnGoogle provides censoring of all officially objectionable subjectsDalai LamaTibetNo Blogs or GMail service
10 Google.cnGoogle share price rose 3.6% in just one day with announcement of Google.cn on January 20, 2006
11 Protest Reporters Without Borders Human Rights Watch Press release issued January 252005 survey of press freedomChina ranked 159 out of 167Censorship increases isolationHuman Rights WatchTestimony before Congressional Human Rights Caucus February 1Governments unable to repress information without the help of U.S. search enginesProposed collaboration
12 U.S. Competitors Yahoo MSN Cisco Systems Conviction of Chinese journalistsEncouraged government to regulateMSNForced to close blogsPolicy for blocked sitesClaimed the ability to withhold information no longer existsCisco SystemsHelped develop the network upgrade that enables censorship
13 “Don’t be Evil”“While removing search results is inconsistent with Google’s mission, providing no information – or a heavily degraded user experience that amounts to no information – is more inconsistent with our mission.”- Andrew McLaughlin, Senior Policy Council
14 Should the Firms Take a Stand? Congressional Human Rights CaucusGoogle, Yahoo, and Microsoft not in attendanceGoogle released a statement to the CaucusNot offering , blogging, or chat roomsChinese users notified of censorshipContinuing to offer U.S site
15 Legal Action Congressional Hearing Representative Chris Smith, chairmanof House Subcommittee for GlobalHuman RightsExamine operating procedures of U.S. companies in ChinaMicrosoft, Yahoo, Google, CiscoState department officialsNGOs including Reporter Without Borders and Human Rights Watch
16 Criticism“I believe their (U.S. search engines) performance at the hearing was worse than dismal. They were unprepared to admit to any mistake, to any shame, to any responsibilities for what their behavior had brought.”Representative Tom Lantos, Chair, House International Relations Subcommittee
17 Potential New Regulations Global Internet Freedom ActCreation of global Internet freedom policyTask force to fight international Internet jammingGlobal Online Freedom ActForbids U.S Internet companies from cooperating with, or locating servers inside counties that abuse human rights
18 Shareholder Reaction Volatile share price High price of $ in mid-JanuaryDropped 7.5% in response to controversy with U.S. Justice DepartmentIncreased 3.6% the day after the announcement to enter the Chinese marketDropped steadily in light of censorship controversy – low of $ on hearing dateIncreased since then - $ February 24
19 Under Investigation in China License issuesPressure to provide , blogging services and to remove access to U.S. siteProblems more political than legal
20 Looking Forward Google faces many challenges Repair tarnished image Convince public that their presence in China is not contradictory to their principlesBalance interest of American and Chinese usersProtect the privacy of Chinese users from Chinese government
21 Discussion QuestionsAs Google continues to grow is it possible to maintain the same corporate structure and philosophy the company was founded upon?Can Google remain competitive in the Chinese market without offering blogging and GMail services? If not, how can they protect themselves and their users’ privacy?
22 Discussion QuestionsDo businesses have a responsibility to uphold human rights when entering international markets?What long-term implications will this decision have on Google’s reputation?
23 Discussion QuestionsHas Google’s decision compromised their business principles, or is providing some information better for the Chinese people than none at all?Is Google’s refusal to comply with the Department of Justice investigation contradictory with cooperation with Chinese censorship policies?
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