Collection of 11 running events that occur in the city of Peoria. ◦ 6 events managed and run by City of Peoria ◦ 5 events managed by partner organizations Arizona Road Racers IMS Arizona Marathon Arizona Municipal Water User’s Association
Participant Receive Points Just for Finishing the Event Additional Points Given for Finish ◦ Points to top 10 Overall finishers ◦ Points to the top 5 finishers in each age category
City of Peoria had traditionally managed two annual races with a total of approximately 150 participations. Growth of Events Hosted at Rio Vista Park and the New River Trail System Opportunity to Cross Market and Grow All Events
Returning Event Participation Growth: 430% Total Participant Growth in Peoria Events: 920% Total Number of UNIQUE Participations: 5,209 Total Number of Participations: 6,246
Hot Market ◦ Individual Sports, in particular Running, are at an all time high. Number of runner’s nationwide in 1990: 4.8 million Number of runner’s nationwide in 2012: 15.5 million Percentage of female runner’s in 1990: 25% Percentage of female runner’s in 2012: 56%
Incentive to Return ◦ Top 100 point earners at the end of the Series were entered into a drawing. Grand Prize: Trip for Two (airfare, hotel, and race entry) to the 2013 San Francisco Half Marathon ◦ Champions in each age category were awarded plaques and overall champions received sponsor credit.
GREAT Partners ◦ Immediate buy in and help from the running world Arizona Road Racers IMS Arizona Marathon ◦ Great Sponsor Tortoise & Hare Sports
Youth Cross Country League ◦ Due to the success of the Peoria Runner’s Series and partnership with Tortoise & Hare Sports, we created first Peoria Youth Cross Country League. 75 participants in first season! Kids’ Run Series ◦ At each City of Peoria managed event we hosted a Kids’ Run along with main event. Awesome way to engage youth in the event
ABSOLUTELY ◦ How many calls do you get weekly about people looking to put on events at your facility. ◦ Great way to enhance the Special Events you are already doing. ◦ Bring people to your city/town. ◦ Create ownership and buy-in from your citizens.