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Killer email templates made easy Tim Karpisek, EmailGarage.

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Presentation on theme: "Killer email templates made easy Tim Karpisek, EmailGarage."— Presentation transcript:

1 Killer templates made easy Tim Karpisek, Garage

2 Killer templates made easy AGENDA Who is Garage? When to design/redesign Killer templates in 10 steps templates in a mobile environment 2 Killer templates made easy

3 Your technical partnerYour strategic partnerYour tactical partnerYour campaign partner Who is Garage

4 What’s a good template? Killer templates made easy 4

5 When to design/redesign? External factors 5 Killer templates made easy Online strategy Internal factors

6 Killer templates made easy in 10 steps Killer templates made easy 6

7 Step 1 The subject line Don’t sound like spam Killer templates made easy 7 Dear ***Check our best deals on...***

8 Step 1 The subject line Draw interest Killer templates made easy 8 Clickthrough rates of 56%. Find out how we did it

9 Step 1 The subject line Don't make summaries too long Killer templates made easy 9 In this issue: Facts and comments – Congress Must Hit the ground Running – What Grows An Economy? – A Brief Word – Paint The Ivory Tower Green

10 Step 1 The subject line Use localisation where possible Killer templates made easy 10 Are you in Antwerp tonight? Drop by for a drink.

11 Killer templates made easy 11 Mail sent from the BDMA

12 Killer templates made easy 12 Step 2 Wireframes: the fundaments of your The blueprint of your template Essential for marketing automation The bridge between concept and design Something you can do yourself

13 Some tips: -Remember the fold -Images are blocked by default -Limit the size of banners -Use background colors in combination with images -Position your images logically -Use bullet points and paragraphs to structure text -Does your need a table of content? -Use a footer -Place your elements where they are logical to find Killer templates made easy 13 Step 2 Wireframes: the fundaments of your

14 Killer templates made easy 14 Step 2 Wireframes for plain text s Text needs designing Don’t autocopy from HTML

15 Killer templates made easy 15

16 Step 3 Balance between copy and images 16 Killer templates made easy

17 Step 3 Balance between copy and images 17 Killer templates made easy

18 Tower Insurance – blocked images Killer templates made easy 18

19 19 Killer templates made easy Step 4 Text snippets View online Call to action Reminder Safe Sender

20 Step 5 Use Calls To Action 20 Killer templates made easy Text vs graphic Location Color Size Words

21 Killer templates made easy 21 Click the frame to play video

22 Step 6 Social media are your friends! 22 Killer templates made easy

23 Step 6 Social media are your friends! Step #1: Identify the most relevant social networks - before: web metrics - after: measure your clickthrough Step #2: Define your social networks Step #3: Point shared links to: - article summary pages - online version 23 Killer templates made easy

24 24 Shoeline Dedicated facebook 46% + followers

25 Personalisation Refer-a-friend Link to the previous newsletter Disclaimer/privacy statement Agenda Job section Table of contents Introduction User data Profile update form 25 Killer templates made easy Step 7 Other elements

26 Case – EA sports Conversation between different game characters about the person that is not active on the forum Killer templates made easy 26

27 Case – Cine 24 horas Killer templates made easy 27 We deliver your download

28 Step 8 Other elements 28 Killer templates made easy Ground rules: First confirm unsubscribe Then ask for feedback Don’t hide your unsubscribe button

29 Killer templates made easy 29 Click the frame to play video

30 Example: Landingpage rudder 30 Killer templates made easy Step 9 Test and test again

31 Heatmaps Most viewed + Fasted viewed + Viewing path 31 Killer templates made easy Step 9 Test and test again

32 The basics: - Keep the width under 600 px - Use alt text - Don’t use background images - Include the dimensions of your images - Use inline CSS - Use tables 32 Killer templates made easy Step 10 Building

33 Seth Godin blog - Practically no HTML – Content is the essence Killer templates made easy 33

34 1. Who is using a mobile device? on mobile 34 Killer templates made easy 2. Which type of device?3. What platform is used?

35 Design for mobile 1 design for all? 2 separate designs? Or insert a view on mobile link? Quick tips: -Importance of the subject line and top fold -Shorten your from name -Avoid wide graphics, columns or tables -Vertical scrolling OK, horizontal not -Mind your K-size, keep it below 20k 35 Killer templates made easy

36 Case: Abercrombie & Fitch Killer templates made easy 36

37 Thanks for listening! Contact: Garage Tim Karpisek – Sales & Marketing Manager twitter.com/timkarpisek blog. garage.com twitter.com/ Garage 37 Killer templates made easy


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