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1 of 24 Pure IT Usability Research Our Credentials.

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Presentation on theme: "1 of 24 Pure IT Usability Research Our Credentials."— Presentation transcript:

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2 1 of 24 Pure IT Usability Research Our Credentials

3 2 of 24 Presentation Flow The business case Usability Services Domains Team Facilities Clients About Pure IT Next Methodologies

4 3 of 24 About Pure IT IT Research and Resourcing Services In US, UK & India Since June 2005 Part of the India based USD 10 million Vishwakarma Group (estd.1970) About Pure IT Next The business case Usability Services Domains Team Facilities Clients Methodologies

5 4 of 24 Three services User & Usability Research Compliance Human Resources About Pure IT Next Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

6 5 of 24 Simplifies digital interfaces Makes them more effective Leveraging user research Using Information Architecture principles Usability Research Next Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

7 6 of 24 Usability Research Contextual enquiry User profiling & Persona creation Guidelines base lining Competitive benchmarking Cognitive walkthroughs Usability lab Usability surveys User Centred Design using Information Architecture principles Accessibility Services Next Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

8 7 of 24 E-tail Mobile E-learning Gaming Net Banking B2B Software Intranet Domains Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

9 8 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Contextual Enquiry Structured field observation & interviewing method using User lists Logs Demographic profiling User satisfaction

10 9 of 24 Methodologies Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies User Profiling & Persona Creation Segmentation method based on Demographics & psychographics Behaviour mapping Cluster analysis Qualitative research Site traffic analysis

11 10 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Guidelines Baselining Benchmarking method based on ISO standards Federal requirements – US & UK Domain specific guidelines Dichotomous scaling Monadic & paired comparison assessment

12 11 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Competitive Benchmarking Benchmarking method based on Competitive arrays SWOT analysis Strength – character analysis On all guidelines

13 12 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Cognitive Walkthroughs Usability inspection method based on Task scenarios Goal achievement Routes to success Role play by usability analysts

14 13 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Usability Lab Central location test based on End users & interface interaction Qnr to obtain usability score Observation to identify issues Depth interview for diagnostics Entire process video shot

15 14 of 24 Methodologies Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies Usability Surveys Quantitative survey based on Usage & attitude Satisfaction Loyalty Segmentation

16 15 of 24 Methodologies Next The business case About Usability Services Domains Team Facilities Clients About Pure IT Methodologies User Centred Design Interfaces designed based on Information Architecture principles Iceberg methodology LUCID Aesthetic design principles Paper prototyping

17 16 of 24 Methodologies Next About Usability Services Domains Team Facilities Clients About Pure IT Methodologies Accessibility Automated & Manual evaluation & redesign based on Section 508 ADA DDA UK Pas 78 UK W3C Universal Design

18 17 of 24 Team – Market Researchers 10 Market Researchers and 5 Management Trainees Quantitative & Qualitative Researchers Experience ranging from 2 years to 10 years Worked in India & Asia Pacific Worked with best agencies as well as Corporates Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

19 18 of 24 Team – Designers 5 graphic artists Designed for Indian, US and UK markets Over 100 digital designs Web based as well as stand alone interfaces across technologies Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

20 19 of 24 Team – Jaya Deshmukh (Practice Head) 10 years of Market Research experience Worked with AT&T Asia Pacific, Bajaj Auto, ORG-MARG (ACNielsen) Projects with EDS Asia Pacific, AWCC, Level Up Philippines, Cohezia UK Paper published in World Association of Public Opinion Research (May 1997) MICA Alumnus Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

21 20 of 24 Team – Meghana (Program Manager) 8 years of digital designing experience Digital interfaces for web based and stand alone applications Projects with AT&T, UNICEF, Centrica UK, Heren Energy UK, CIIILP Diploma in Fine Arts from London College of Art Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

22 21 of 24 Facilities 7000 square feet state of the art delivery centre Pune, MH, India 24 x 7 dedicated connectivity at 2 mbps Full communication suite, skype, VoIP, web conferencing Completely networked with latest HW/SW Usability lab Usability and tracking tools Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

23 22 of 24 Clients eBay India Rediff Yahoo India Maharashtra Knowledge Corporation Limited People Group India (Shaadi.com; Fropper.com) MicroUsability Singapore (Nokia) Quasar Media UIAnswers (USA) Next About Usability Services Domains Team Facilities Clients The business case About Pure IT Methodologies

24 23 of 24 Facilities About Usability Services Domains Team Clients The business case Client Quote About Pure IT Really found the usability engineering done by Pure IT highly useful. We’ve incorporated all suggestions in our new release. Manish Vij, Product Head, Quasar Media Very useful! Is really helping us reach out to our diverse student body. Vivek Sawant, MD, MKCL Methodologies

25 24 of 24 Thank You! Harshit Desai Chief Marketing Officer Pure IT T: /7 M: E : User Research Services Domains Team Facilities Clients The business case About Pure IT Techniques


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