Presentation on theme: "Personal Branding IACC VISTA May 2014 Webinar | Monique Ellefson."— Presentation transcript:
Personal Branding IACC VISTA May 2014 Webinar | Monique Ellefson
What is personal branding? How to talk about yourself “elevator speech” Networking Resume & cover letters What to share, what not to With whom? Which platforms? How to present yourself Professional vs. casual
Personal Branding How well do you know yourself? 1. Know Yourself Self-reflect and make changes 2. Grow Yourself What do you want to say? Who is your audience? In what way are you communicating? 3. Show yourself
How? Create presence (on- and off-line) Self-reflect (learn from successes and mistakes) Set goals; create a timeline Network
Know Yourself Values and beliefs What do you love? Motivations What is important to you? What are your financial needs? Strengths & skills What are you good at? Aspirations Where do you want to be? Who do you want to be?
Weakness vs. Strength Weakness fixing – wrong assumptions All behaviors can be learned The best all achieve success exactly the same way Weakness fixing leads to success Strengths building – the right assumptions Some behaviors can be learned; many are nearly impossible to learn There is a difference between talent and skill The best all achieve success in different ways Remember: Nobody can be the best at everything!
Strengths Finder Assessment Based on positive psychology Focus on what is good with a person instead of what is wrong or dysfunctional Not about making your weaknesses a strength! Focus on talent development to achieve excellence Strengths Building Equation Talent * Investment = Strength Talent – natural way of thinking, feeling, behaving Investment – time spent practicing, developing your skills, and building your knowledge base Strength – ability to consistently provide near-perfect performance
Why is this important? Becoming aware of your strengths builds confidence and provides a basis for achievement Each of your strengths can be applied in different ways to relationships, learning, academics, leadership, service, and careers As you develop and apply your strengths, your achievements will increase and you will experience greater and more frequent success
Grow Yourself Evaluate where you are and where you want to be. Personal growth Professional growth
Show Yourself Process: discover, create, communicate, maintain Marketing strategy Performance: what are you really selling? Packaging: visual representation Promotion: on- and off-line Personal marketing Social Media: Facebook, Linked In Business Card Online Resume/Website
Networking “Friendraising” Let people know who you are and what you want to do Networking = planting seeds Collaborate with others Have an elevator speech prepared People you know People who know people People you don’t know
Personal Branding Strategies Network/Informational Interview People: who are your customers? Partners: who can work with you or support you?
Barriers to Personal Branding Being unaware of yourself. Values, beliefs Career aspirations Personal goals Timeline Imposter Syndrome Fear that you are incompetent Mental/personal barrier Common in the workplace Major life changes Affect your personality, your world views, your values
Imposter Syndrome Cognitive distortion that prevents a person from internalizing any sense of accomplishment Also referred to as imposter phenomenon or perceived fraudulence Belief that success is attributed to luck or good timing; thought to be accidental Mostly prevalent in academic but can apply to any person in any area of life (e.g. work) Can be characterized by generalized anxiety, depression, no self-confidence, and frustration from the inability to be perfect
Imposter Syndrome Capable people feeling self-doubt Humility “fake it ‘til you make it” Rethink risk taking Become comfortable with the uncomfortable Chase growth and seek challenges Honest self-assessment
Overcoming Imposter Syndrome Work to develop a positive self-image Write down concerns & evaluate them Accept praise and thank you’s Don’t feel guilty about success
Now What?! Strengths Finder (or something similar) Great to use in interviews Great to use with other staff members or team members The more you know about yourself, the better you will be able to brand yourself! Resume building Reassess your resume Have one copy that includes everything you have every done Depending on what you need it for, customize your resume to fit Talk about yourself with others! Ask your supervisor/mentor for feedback Network Informational interview
Resume Specific Objective or Accomplishment 1 New Skill Developed 1st Descriptive Bullet Point 2nd Descriptive Bullet Point 1 Strength utilized or broadened 3rd Descriptive Bullet Point
Plan! Plan your approach Organize content accordingly Targeted message: if a person remembers one thing, it is… PLAN