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Personal Branding IACC VISTA May 2014 Webinar | Monique Ellefson.

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Presentation on theme: "Personal Branding IACC VISTA May 2014 Webinar | Monique Ellefson."— Presentation transcript:

1 Personal Branding IACC VISTA May 2014 Webinar | Monique Ellefson

2 What is personal branding?  How to talk about yourself  “elevator speech”  Networking  Resume & cover letters  What to share, what not to  With whom?  Which platforms?  How to present yourself  Professional vs. casual

3 Personal Branding How well do you know yourself? 1. Know Yourself Self-reflect and make changes 2. Grow Yourself What do you want to say? Who is your audience? In what way are you communicating? 3. Show yourself

4 How?  Create presence (on- and off-line)  Self-reflect (learn from successes and mistakes)  Set goals; create a timeline  Network

5 Know Yourself  Values and beliefs  What do you love?  Motivations  What is important to you?  What are your financial needs?  Strengths & skills  What are you good at?  Aspirations  Where do you want to be?  Who do you want to be?

6 Strategies  Personal reflections  Personality: thinking, feeling, sensation  Passion  Professional reflections  Purpose: mission, vision, values  Potential: education, experience, expertise  SWOT analysis  Strengths/weaknesses  Opportunities/threats

7 Weakness vs. Strength  Weakness fixing – wrong assumptions  All behaviors can be learned  The best all achieve success exactly the same way  Weakness fixing leads to success  Strengths building – the right assumptions  Some behaviors can be learned; many are nearly impossible to learn  There is a difference between talent and skill  The best all achieve success in different ways  Remember: Nobody can be the best at everything!

8 Strengths Finder Assessment  Based on positive psychology  Focus on what is good with a person instead of what is wrong or dysfunctional  Not about making your weaknesses a strength!  Focus on talent development to achieve excellence  Strengths Building Equation  Talent * Investment = Strength  Talent – natural way of thinking, feeling, behaving  Investment – time spent practicing, developing your skills, and building your knowledge base  Strength – ability to consistently provide near-perfect performance

9 Why is this important?  Becoming aware of your strengths builds confidence and provides a basis for achievement  Each of your strengths can be applied in different ways to relationships, learning, academics, leadership, service, and careers  As you develop and apply your strengths, your achievements will increase and you will experience greater and more frequent success

10 Grow Yourself  Evaluate where you are and where you want to be.  Personal growth  Professional growth

11 Show Yourself  Process: discover, create, communicate, maintain  Marketing strategy  Performance: what are you really selling?  Packaging: visual representation  Promotion: on- and off-line  Personal marketing  Social Media: Facebook, Linked In  Business Card  Online Resume/Website

12 Networking  “Friendraising”  Let people know who you are and what you want to do  Networking = planting seeds  Collaborate with others  Have an elevator speech prepared People you know People who know people People you don’t know

13 Personal Branding Strategies  Network/Informational Interview  People: who are your customers?  Partners: who can work with you or support you?

14 Barriers to Personal Branding  Being unaware of yourself.  Values, beliefs  Career aspirations  Personal goals  Timeline  Imposter Syndrome  Fear that you are incompetent  Mental/personal barrier  Common in the workplace  Major life changes  Affect your personality, your world views, your values

15 Imposter Syndrome  Cognitive distortion that prevents a person from internalizing any sense of accomplishment  Also referred to as imposter phenomenon or perceived fraudulence  Belief that success is attributed to luck or good timing; thought to be accidental  Mostly prevalent in academic but can apply to any person in any area of life (e.g. work)  Can be characterized by generalized anxiety, depression, no self-confidence, and frustration from the inability to be perfect

16 Imposter Syndrome  Capable people feeling self-doubt  Humility  “fake it ‘til you make it”  Rethink risk taking  Become comfortable with the uncomfortable  Chase growth and seek challenges  Honest self-assessment

17 Overcoming Imposter Syndrome  Work to develop a positive self-image  Write down concerns & evaluate them  Accept praise and thank you’s  Don’t feel guilty about success

18 Now What?!  Strengths Finder (or something similar)  Great to use in interviews  Great to use with other staff members or team members  The more you know about yourself, the better you will be able to brand yourself!  Resume building  Reassess your resume  Have one copy that includes everything you have every done  Depending on what you need it for, customize your resume to fit  Talk about yourself with others!  Ask your supervisor/mentor for feedback  Network  Informational interview

19 Resume Specific Objective or Accomplishment 1 New Skill Developed 1st Descriptive Bullet Point 2nd Descriptive Bullet Point 1 Strength utilized or broadened 3rd Descriptive Bullet Point

20 Plan!  Plan your approach  Organize content accordingly  Targeted message: if a person remembers one thing, it is… PLAN

21 Questions? Comments?

22 Resources  finder-20/ finder-20/  syndrome/ syndrome/  


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