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Madok Manufacturing Overview  Company formed in 1975 as a manufacturer of custom designed copper tube/aluminum plate-fin heat transfer coils  Based.

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Presentation on theme: "Madok Manufacturing Overview  Company formed in 1975 as a manufacturer of custom designed copper tube/aluminum plate-fin heat transfer coils  Based."— Presentation transcript:

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2 Madok Manufacturing Overview  Company formed in 1975 as a manufacturer of custom designed copper tube/aluminum plate-fin heat transfer coils  Based in Brantford, Ontario  Core business was rapid replacement of ‘exact’ coils that had failed/fatigued due to freezing, corrosion or physical damage  Business expanded into manufacturing of coils for new applications in addition to replacement units

3 Madok Manufacturing Overview  Early days – founder and a small number of employees operating from original building  Madok became exclusive Heresite P-413 coating licensee for Canada in 1986  New ownership in 1996  Track record of slow, consistent, carefully managed growth over ensuing period  Operations primarily serve the provinces of Ontario and Quebec. Limited distribution to rest of Canada

4 Madok Manufacturing Overview  Company has expanded to occupy 2 facilities (one devoted to coating operations), expanded coil production, 11 employees  Developed reputation for quality manufacturing, quick turn-around and excellent customer responsiveness  New partner joins company in 2011 – brings significant experience & proven track record in sales, marketing, operations and distribution Consistent investment to lay the foundation for profitable growth Consistent investment to lay the foundation for profitable growth.

5 $k (CAD) $489 $446 $473 $502 $377 $396 $469 $474 $455 $610 Heresite Sales Performance NON-COILLIQUIDCOIL Growth tied to Mfg / Application Operations Opportunities: Sales, Mktg & Distribution

6 Heresite Coatings & Madok  Align Madok strategy with Heresite strategy  Identify key segments and potential distribution channels. SWOT analysis required  Develop marketing program designed to promote Heresite and Madok brands; product F&B’s  Develop and execute sales plan to deliver 20% growth over next 12 months. Specific emphasis will be placed on non-coil/liquid product growth.  Expand distribution opportunities beyond Ontario - Quebec borders Pick up the pace! Ramp up focus on sales, marketing and distribution excellence to fuel growth. Strategy for aggressive growth

7 Heresite Coatings & Madok  Which segments need to be expanded/ developed first?  Where can we develop lucrative non-traditional markets?  How can we leverage cross-organizational promotion activities?  What resources are available from Heresite? Now and in the future?  Schedule of future business reviews? Next Steps


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