Presentation on theme: "Madok Manufacturing Overview Company formed in 1975 as a manufacturer of custom designed copper tube/aluminum plate-fin heat transfer coils Based."— Presentation transcript:
Madok Manufacturing Overview Company formed in 1975 as a manufacturer of custom designed copper tube/aluminum plate-fin heat transfer coils Based in Brantford, Ontario Core business was rapid replacement of ‘exact’ coils that had failed/fatigued due to freezing, corrosion or physical damage Business expanded into manufacturing of coils for new applications in addition to replacement units
Madok Manufacturing Overview Early days – founder and a small number of employees operating from original building Madok became exclusive Heresite P-413 coating licensee for Canada in 1986 New ownership in 1996 Track record of slow, consistent, carefully managed growth over ensuing period Operations primarily serve the provinces of Ontario and Quebec. Limited distribution to rest of Canada
Madok Manufacturing Overview Company has expanded to occupy 2 facilities (one devoted to coating operations), expanded coil production, 11 employees Developed reputation for quality manufacturing, quick turn-around and excellent customer responsiveness New partner joins company in 2011 – brings significant experience & proven track record in sales, marketing, operations and distribution Consistent investment to lay the foundation for profitable growth Consistent investment to lay the foundation for profitable growth.
Heresite Coatings & Madok Align Madok strategy with Heresite strategy Identify key segments and potential distribution channels. SWOT analysis required Develop marketing program designed to promote Heresite and Madok brands; product F&B’s Develop and execute sales plan to deliver 20% growth over next 12 months. Specific emphasis will be placed on non-coil/liquid product growth. Expand distribution opportunities beyond Ontario - Quebec borders Pick up the pace! Ramp up focus on sales, marketing and distribution excellence to fuel growth. Strategy for aggressive growth
Heresite Coatings & Madok Which segments need to be expanded/ developed first? Where can we develop lucrative non-traditional markets? How can we leverage cross-organizational promotion activities? What resources are available from Heresite? Now and in the future? Schedule of future business reviews? Next Steps