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F IVE S OURCES OF I NFLUENCE : C REATING L ONG L ASTING B EHAVIOR C HANGE Kristin Pace, Ph.D.

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Presentation on theme: "F IVE S OURCES OF I NFLUENCE : C REATING L ONG L ASTING B EHAVIOR C HANGE Kristin Pace, Ph.D."— Presentation transcript:

1 F IVE S OURCES OF I NFLUENCE : C REATING L ONG L ASTING B EHAVIOR C HANGE Kristin Pace, Ph.D.

2 B EHAVIOR C HANGE Pictures from: commons.wikimedia.org emergencyeyes.blogspot.com283 outsmarthormones.com891

3 E COLOGICAL M ODEL OF B EHAVIOR C HANGE Picture from: ehavioralTheories/5InterventionstoChangeHealthBehavi or/tabid/737/Default.aspx

4 P RE -C ONSIDERATIONS Formative Research Theory-driven Picture from: ry-and-practice/

5 I NDIVIDUAL Audience segmentation Picture from: ychographic-analysis-for-amrita.html

6 I NDIVIDUAL Message quality Vivid, believable, relevant, understandable provides an action, presents novel information Message exposure

7 I NTERPERSONAL Social networks Diffusion Social support Picture from:

8 O RGANIZATIONAL Recognize organizational influence Be a leader Create strategic partnerships

9 C OMMUNITY Adopt a social norms approach Build collective efficacy Build social capital Picture from: munity.html

10 P UBLIC P OLICY Don’t forget to think local Include enforcement in messages Picture from: environment/legislation-against-traditional-light-bulbs;

11 C ONCLUSION

12 C ONTACT I NFORMATION Kristin Pace, Ph.D. (206) Public Health-Seattle & King County Local hazardous Waste Management Program


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