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Copyright Karen Jensen Copyright Mindy McGinnis

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1 Copyright Karen Jensen Copyright Mindy McGinnis

2 This is The Relational Reading Revolution! Teens today can use social media to make connections with authors. They can... Ask questions Share stories Extend the story through art, poetry, etc. Build relationships Discover that authors are readers too Get recommendations from authors Join a community of readers and be validated Give you a really hard time about the fact that you killed Eli

3 Facebook – ongoing changing in policies are causing adult users to defect. Less popular with teens than it used to be because of privacy issues. Basically, their mom can see what they said. Twitter – Large reading community, easy to share using (#) hashtags. Great tags for literacy are #yalit #mglit #FridayReads & #WW (Writer Wednesday) (see The Beginners Guide to the Hashtag)The Beginners Guide to the Hashtag Pinterest – Visually centric, high traffic, easily organized, definitely some copyright concerns to be aware of. (see Why I Tearfully Deleted My Pinterest Inspiration Board)Why I Tearfully Deleted My Pinterest Inspiration Board (see 20 Ways Libraries are Using Pinterest)20 Ways Libraries are Using Pinterest

4 Like Me! Tell your friends to like me! Tell your friends to like me! Tell me you like me! Tell all of Facebook how much you really like me.


6 What to do with it? New Materials, Program Pics, Memes, Quotes, BookLists…. Just About Anything!

7 Instagram – very popular with tweens & teens, highly visual, uses #Hashtags Top Instagram Tags & Instagrammers How to Be a Pro on Instagram

8 Tumblr – everyone who works with teens should be using this; easy to use, very visual and easy to organize A great way to connect readers with authors because: 1.It is easy to reblog and share – you don’t even need to create original content 2.Has a very easy ask/answer feature – also possible to be anonymous 3.Allows for an easy combination of text/graphics 4.Easily adapts to the type of post you need 5.Very strong literary world – use (#) hashtags 6. One word of caution: Because of the reblog, little control of content in the wild (See Get Started On Tumblr in 5 Easy Steps)Get Started On Tumblr in 5 Easy Steps

9 Talk to me!

10 6 second looping videos Idea: 6 Second Booktalks? You can also Re-Vine How to Vine Ultimate Guide to Vine 6 Tips for Making an Awesome Vine Video6 Tips for Making an Awesome Vine Video Buzzfeeds 10 People You Should Follow on VineBuzzfeeds 10 People You Should Follow on Vine


12 More popular than FB Arranged by channels Many authors post their book trailers How to YouTube with Success 10 Essential YouTube Tips and Tricks John Green – Vlog Brothers


14 Things to Consider with Social Media Know your audience – not all tools work for all people; know the best tools for your target audience; use more than one tool to reach a bigger audience Ease of use – Some apps are easier to use than others. Start with one and get comfortable before branching out. Twitter & Tumblr are very easy to use and great places to start. Ease of sharing – Most platforms make sharing easy; many can be set up to share across multiple platforms. For example Instagram will auto-post to Tumblr, Twitter and Facebook if you want it to. The internet is forever – Don’t say anything you wouldn’t say about your mom, or in front of your mom. Even a deleted tweet, post, pic or comment can be recovered or screen capped.

15 Counteracting the Culture of Celebrity: “When authors reach out to readers, to me and my teens, they break down that barrier and change the message. They change the goals. By allowing themselves to be more human, more accessible, they show us all that they are just like us - just ordinary people who have the ability to write. What a powerful message this is to our teens. It is so powerful it can counteract the culture of celebrity that teens grow up in and allow them to embrace themselves, no matter who they may be.” Extending the Story Through Relationship: Can ask questions and get insight; When we become fans of authors we become readers Same Goals, Different Pathways: Authors, too, are trying to build readers. Engaging teens with authors can help librarians and authors reach those same goals; “As we share stories, and share our love of stories, we are building a Relational Reading Revolution.” What is the Relational Reading Revolution and Relational Reading Revolution Relational Reading Revolution what happens when teens and authors connect online? connect online?

16 Make Connections with People! 1. Talk to your teens honestly about your experiences as a reader. Share what you love, and what you don't, and why. Always ask them what they are reading and loving. 2. Follow your favorite - and your teens favorite - authors on social media, subscribe to their blogs/platforms. Share updates with your teens. 3. Seriously, give it a try - Tweet a message to an author from a teen. Or encourage them to write a fan letter (most authors have an e-mail on their webpages). Say thank you - and have teens say thank you - when an author does respond. 4. Have teens get involved with the story - and authors - by creating artwork/poetry/etc based on their favorite books. A lot of authors tweet some of the fanmade artwork they receive (or share them on blogs, Tumblr, Pinterest, etc.) and it enhances the creative journey for all. 5. When new books from your teens' favorite authors come out, know who reads what and place holds for them and give them personalized service. Use social media to track upcoming releases, book trailers, movie news and more.

17 A Few Caveats Safety: Have professional accounts so they don’t have access to your personal information Guidelines: Have policies in place and follow them Legal Issues: If working with minors, keep in mind that a lot of adults have gotten in trouble for crossing into personal territory. Keep yourself, and your library/school, free from liability issues by being professional Photos: Know your employers policy and follow it, also know the preferences of the parents of any minors when it comes to sharing their faces online

18 An Author’s Point of View Mindy McGinnis

19 Some Things to Remind Teens to Keep in Mind 1.Different authors have different boundaries, they won’t all respond the same way. 2.Authors are people with jobs and families and demands, you might not get a prompt reply. 3.Be respectful and kind. It’s okay to have a negative opinion of something, but that doesn’t mean you need to seek out an author and tell them those opinions. For example if you wrote a bad review that’s perfectly fine, but don’t @ them. And a word to teachers and librarians... Please don’t make getting into contact with an author and including some type of answers from them part of a school assignment. A student’s grade should never be dependent on having some type of response from an author who may or may not wish or be able to participate for various reasons.

20 Yes, We Answer You

21 Stash Share

22 Responses

23 Share Fan Art!



26 We Love Our Readers!

27 My Own FanGirl Tweets

28 The Value of Recognition

29 For More Information.... TLT Resources Tech Talk Tech Talk – All our Tech links in one place Advocacy and Marketing Additional Resources Executing Your Social Media Marketing Strategy 6 Steps to Creating a Social Media Marketing Plan Apps Every Marketer Should Download The Best Marketing Apps Connect with TLT FacebookFacebook - Pinterest - Tumblr - Twitter - YouTubePinterestTumblrTwitterYouTube

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