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PopShorts Building Brand Equity on Vine and Instagram Video Rob McCarty, #MAGICLV.

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Presentation on theme: "PopShorts Building Brand Equity on Vine and Instagram Video Rob McCarty, #MAGICLV."— Presentation transcript:

1 PopShorts Building Brand Equity on Vine and Instagram Video Rob McCarty, #MAGICLV

2 PopShorts The largest network of top Vine influencers 30MM+ Followers

3 PopShorts The Biggest Misconception: Vine is DEAD 1) The Biggest Misconception

4 PopShorts June 4 th : 13 million Vine users 1) The Biggest Misconception 3x Growth! August 20 th : 40 million Vine users June 20 th: Instagram video released

5 PopShorts 1) The Biggest Misconception

6 PopShorts 1) The Biggest Misconception

7 PopShorts 1) The Biggest Misconception

8 PopShorts 2) Instagram vs Vine

9 PopShorts 2) Instagram vs Vine

10 PopShorts 2) Instagram vs Vine

11 PopShorts 2) Instagram vs Vine 22 nd September, 2013

12 PopShorts 2) Instagram vs Vine 23 rd October, 2013

13 PopShorts Engagement on Instagram Photos: 37 interactions / thousand followers Videos: 24 interactions / thousand followers 1 Source: 1) 2) Instagram vs Vine

14 PopShorts Vine Engagement Analysis Source of our data: 10 of our Vine influencers (selected randomly) 117 most recent videos (all videos made in past 30 days) Average interactions per 1,000 Followers: Vine follower interaction rating: 14.9% 2) Instagram vs Vine

15 PopShorts 2) Instagram vs Vine ConsumptionINSTAGRAMVINE Photos/Videos:Photos and videosJust videos Attention Span Required:1-15 seconds3-6 seconds Autoplay:Yes (small delay)Yes Automatic Sound:Yes Looping:NoYes Geotagging:Yes Share to:Facebook, Twitter, Tumblr, Flickr, , foursquare Facebook, Twitter, copy link feature, Revine feature

16 PopShorts 3) Going Viral with Vine Going Viral with Vine

17 PopShorts 90,252 engagements 87,365 engagements vs 3) Going Viral with Vine

18 PopShorts 3) Going Viral with Vine

19 PopShorts 4) Getting Your First 1000 Followers

20 PopShorts 1)Leverage your other social media properties 2)Create good, shareable content a.Relatable (Alx James) b.Funny (Anthony Troli, Logan Paul, Comedian Chris) c.Interesting / Useful (KaplanGMATPrep) d.How-tos (GE’s #6secondscience campaign) e.Catchy Jingles (Nicholas Megalis) f.Mash-ups (Epic Clips, PIXAR VINES, Fail Vine) g.Creative / Stop Motion (Jethro Ames) 3)Give them a reason to follow you a.Run contests b.Create a series (Pt. 1, Pt. 2…) c.Don’t post crap videos 4)Seed your videos 4) Getting Your First 1000 Followers

21 PopShorts Think Outside of The Vine 5) Think Outside of The Vine

22 PopShorts 5) Think Outside of The Vine

23 PopShorts 5) Think Outside of The Vine

24 PopShorts Don’t forget to post your Vines to Instagram!!! It’s OK they aren’t 15 seconds long! 5) Think Outside of The Vine

25 PopShorts Doritos’ Twitter campaign using Vine Benchmark engagement rate: percent Actual engagement rate: 22.7 percent Benchmark impressions: 9.5 million Actual impressions: 27.3 million “We wanted to try something cutting edge, something that can be instantly engaging and we thought that this platform was great. By using a promoted trend in Twitter it also allowed us to get mass awareness and we thought it was the perfect platform to leverage the Mariachi Doritos.” – Taylor Jenkins, Brand Manager at Doritos UK 5) Think Outside of The Vine

26 PopShorts The Future of Short Video 6) The Future of Short Video

27 PopShorts 6) The Future of Short Video U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones. Source:

28 PopShorts 6) The Future of Short Video

29 PopShorts Mobile video will increase 16-fold between 2012 and 2017 Two-thirds of the world's mobile data traffic will be video by 2017 Source: 6) The Future of Short Video

30 PopShorts Contact: Rob McCarty #MAGICLV


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