Rural Renaissance More than 2,000 wineries in America A winery in every state Central part of the Rural Renaissance
Great Wine Begins with Top-Quality Grapes Long-Term Investment: $1 million investment to get started 3 years before vines produce viable crop Even longer to produce positive cash flow.
Climate and Geography Soil type Average rainfall Temperature Humidity Sunshine Winds Other Climatic Factors
Soil Sample Tuscan Stony Loam: Well-drained Pebbles & cobbles Low fertility Scarce water …Makes for good grapes!
Choices: Site and Varietals Site determines quality Choosing the wrong site can be a costly mistake. Anticipating market demand is key.
Spring Frost protection Vine, bud protection Cover crops Mowing and chemical weed control Growing Practices:
Summer Canopy Management Moisture control Pest management Sulfur application Irrigation
Fall Harvest Timing is key Birds love grapes, too! Busy time for growers and wineries.
Winter Cover crops Controlled burns Pruning Weed control Grapes are dormant
Growing with Care Dealing with the elements Water supply Weeds Protecting wildlife habitat Insect invasion
Integrated Pest Management Ecology and dynamics of the crop Ecology and dynamics of the pests Assessing levels of pests & natural enemies Establishing economic thresholds Use most appropriate controls –chemical –cultural –biological –behavioral –genetic
Water Conservation Drip irrigation Accurate fertilizer application Vineyards use less water than other farms and housing developments
Soil Quality Add organic matter Build soil structure Micro-organisms Improve water penetration Minimize erosion and water run-off
California 90% of US wine production 565,000 acres in 45 counties 847 commercial wineries - family owned Economic Impact: $33 billion Fourth largest wine producer in the world
Wine grape acreage- approximately 1500 acres (2000 data) 24% increase since 1997 Michigan wineries produce more than 200,000 cases of wine annually Approximately two million liters High proportion from Michigan Grown Grapes Michigan
Michigan has 30 wineries (up from 17 in 1995) Open to the public for tours and tasting There are an additional 14 tasting rooms affiliated with the wineries around the state Recent MSU study determined economic impact in 2000 was $75 million $16.6 million attributed to tourist spending on non-winery products and services in those communities
New York 121 wineries, 100 are new since 1985 2.7 million winery visitors last year 31,400 acres of grapes - 13,000 in winegrapes 40.8 million gallons of wine annually
Washington Rapid Growth 30,000 acres of winegrapes 170 wineries $2.4 million economic impact “Wine Region of the Year”
Oregon More than 180 wineries 11,000 winegrape acres Threefold growth since 1990 $120 million in wine sales
Texas 1.6 million gallons produced in 1997 40 wineries and growing 2 million gallon potential Annual economic impact: $100 million
Acknowledgments Project Director: Karen Ross, President California Association of Winegrape Growers Author and Art Director: Anne Chadwick The Chadwick Company American Vintners Association Fetzer Vineyards Lodi-Woodbridge Winegrape Commission North Carolina Department of Agriculture Ohio Wine Producers Association Oregon Wine Advisory Board Pennsylvania Wine Association Sonoma Valley Vintners and Growers Alliance Sonoma County Grape Growers Association Texas Department of Agriculture University of California Washington Wine Commission Winegrape Growers of America Wine Institute WineVision Facts and Photography: