Presentation on theme: "Events & Promotions - A presentation by Abhishek"— Presentation transcript:
1Events & Promotions - A presentation by Abhishek Marketing MKCL BrandsEvents & Promotions- A presentation by Abhishek
2IntroductionIn order to market our products/services under our different brands, we need to harness our network partners to reach masses.Our flagship program being MS-CIT and its major customer base is students of class 9 to 12; we must promote this brand in schools from time to time to create awareness.Another major customer base is of higher age-group involving house wives, retired/age old people with who fear to use computers.
3Contd…We can also reach such masses with the help of programs/events at local levels, which attract more and more people from the masses as per the topic of event.Apart from MS-CIT; since many of our programs are interlinked in one way or the other, we can also promote or create awareness about our other programs at the same time. e.g., for NET, Hobby-Homes, Wave, etc.
5Identifying Events (Jan to Mar’10) In order to cover masses at local levels with the help of our partners, we identify certain events of importance, which can be celebrated so as to attract masses at large and convey our message.This seems to be one of the best idea, which attracts very less expenditure and covers more no. of people. Conversion through such events is also huge and hence, it is justified.
6January 2010 Sunday Monday Tuesday Wednesday Thursday Friday Saturday New Year Celebrations23456789101112National Youth Day13Lohri14Makar SankrantiPongal15Army Day1617181920Vasant Panchami212223242526Republic Day2728293031
7January Events Jan 01 – New Year Celebrations Calendar/planner distribution with highlighting dates of MS-CIT/other important datesAllow students/children to visit centers and guide them to design and print customized new year greetings for friends and familyShowcase new technology/future tech solutions to improve life style to parents/mature generation so that they should understand the benefits of Computers/IT educationJan 12 – National Youth DayYouth rallies to promote IT Education or Computer LiteracyBadge distibutionDebate CompetitionsJan 13 – LohriArrange Bon-fire in eveningDistribute packets of Til-Gud/Chikki with small information cards/calendersJan 14 – Makar Sankrati/PongalKhichdi/til-gud distribution (same as Lohri)Kite-Flying Competition
8January Events Jan 15 – Army Day Jan 22 – Vasant Panchami ALCs near to Army Schools/Army/Airforce bases should celebrate this eventShowcase IT literacy and future technology to Army wards and attract computer education in that regionArrange for some Army Men/Airforce authority for speech on importance of ITWe can also attract people from coaching institutes who are keen to join forces, and educate them of importance of IT education in the whole processJan 22 – Vasant Panchami???Jan 26 – Republic DayRepublic Day celebrations in CentersProper Flag hosting and Oath ceremony to all invitees to be IT literate this year in the benefit of CountryDesign a “NEW FLAG of FUTURE INDIA” contest (if possible, using computers)
10February Events Feb 12 – Mahashivratri Feb 14 – Valentine’s Day Kiosks/brochure distribution near Shiv TemplesFeb 14 – Valentine’s Day“A PC can be your Valentine for life” We can promote this by informing various uses of PCs in day-to-day lifeIt helps us to connect to our loved ones through s, e-greetings, chats, networking sites etcPlaying with Photo/video lets a virtual way to be close to distant onesA Computer is your Best Friend !“Computer hai sada k liye !”Feb 19 – Shivaji JayantiCelebrate Shivaji Jayanti and promote “Carry an IT sword !”, “PC – A new age sword to rule the world !”
11February Events Feb 27 – Milad-Ul-Nabi Feb 28 – National Science Day Celebrate this event specially in ALC regions which are either promoted or are represented in Muslim CommunityEngage Madarsa’s/Masjid’s and Maulana’s to spread IT awareness among this communityFeb 28 – National Science DayShowcase Technologiucal improvements and Future technology with the use of video’s/presentationsSpread IT awareness and also promote NETGive free access to kids to explore virtual world of knowledge through Internet & ERAOrganize Science/IT quiz in schools
13March Events Mar 01 – Holi Mar 08 – Women’s Day Virtual Holi : Ask children to bring photo’s of near and dear ones and ask them to play holi using tools available on internet or paintbrush etc.Wall Painting/Road Painting Competition to celebrating festival of colors with a theme of promoting ITMar 08 – Women’s DayEducate Women, organize Women camps with help of Women facilitators to spread IT awarenessAnnounce a ‘All Women’ batch for MS-CITEducate them to use internet for browsing new recepies, fashion trends, new designs of clothes, embroidery, painting etc.Spread the message of “Empowering Women through IT” or “PC – always their to help you”Contact Women NGOs to take bulk courses for Women
14March Events Mar 15 – World Disabled Day Mar 16 – Hindu New Year Spread awareness among people with special abilities to use IT as a tool which can give them infinite possibilities to evolveContact special NGOs/Institutions to take bulk courses at their end using Satellite CentersMar 16 – Hindu New YearAsk children to design greetings in their own language for their parents/relativesMar 24 – Ram NavmiKiosks near Ram Mandir’s to promote IT educationEngage ‘Pandits’ to educate masses about the use of ITMar 30 – Hanuman JayantiKiosks near Hanuman Mandir’s to promote IT educationDisplay the use of PCs to create animations like Hanuman Movie and engage creative students for WAVE courses
15Other Events/Activities Drawing/Poster/Slogan writing competitions at ALCs using Computers !Supply images/clipart gallery and demonstrate usage of MsPaint/Powerpoint and ask students to create new stuff during competition on specific themes related to IT & eventTarget events could be : Republic Day, Independence Day, World Environment DayDesign a greeting card :For relatives/friends/parents on the target occasions of Father’s Day/Mother’s Day/Birthday’s etc.
16Other Events/Activities Rangoli/Wall Painting/Road Painting Competitions at local levels on IT specific themes :On occasions of Holi/Rday/Iday/Diwali etc.Creatively demonstrating MKCL promotion material/logo’s to create an everlasting imageGeneral events can also be targeted and students/different age-groups can be called to appear for this kind of an eventIdeation of using IT peripherals as accessoriesRings/Earrings/lockets made up of keys/PCB parts etc.Pen stands/Wall-hangings etc using other IT peripheralsMKCL/ALCs can provide such dismantled stuff from old/retired systemsOnce the generation accepts the IT stuff in their day to day life, they will not resist to be an IT illiterateOthers will also get promoted to know about the IT usage of such items, thus creating awareness
17Other Events/Activities “Plan Your Travel” or “Plan your Holidays” :Promote use of Internet/allow people to experience the use by finding places of interest, making reservations and getting useful informationALCs can also tie-up with Travel Agents/IRCTC/MSRTC to supply information and services to local levelSummer Vacations/Winter/Autumn Vacations can be used as major event periodCustomized gifts on birthdays/anniversaries etc.Tie-up with such shops and give local people a chance to customize gifts for their loved onesCustomized Mugs, Photo-frames, photo-collages, T-Shirts etc. on all possible merchandise can be provided to them through a 7-15 day courior
18Other Events/Activities ALCs can also provide “Click it !” facility to capture photos using Digital Camera’s and allow people to play with their photo’s before developingAn extra channel of income through such activities is with ALCsScanning can also be used for providing additional servicesALCs can further expand their business using such activities which not only helps them, but if positively transformed, can also help build a strong relation with local people and creating brand image !
20IT surely helps ! : Events are essential The point behind identifying so many activities and so many events is to give flexibility to ALCs to celebrate at least a few events every month.This not only gives ALCs a flexibility; it also helps to actually celebrate every event now and then, at large; in any given region.We have tried to cover local masses at large irrespective of their age/gender/religion. This also brings a bonding relationship, which helps in uniting people and binding them with their cultural roots.And on the top, we get an occasion to showcase our products to many people at large.
21Together we can… and we will, make a difference ! Thank Y u