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Manchester Calendar Events Programme 2012 To inform business sector planning around key events activity for 2012 and identify opportunities for engagement.

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Presentation on theme: "Manchester Calendar Events Programme 2012 To inform business sector planning around key events activity for 2012 and identify opportunities for engagement."— Presentation transcript:

1 Manchester Calendar Events Programme 2012 To inform business sector planning around key events activity for 2012 and identify opportunities for engagement and support

2 The continued utilisation of events as a growth driver in these challenging economic times is contingent on Manchester being able to create a justifiable, robust annual and events portfolio that is a mixture of established successful events, new events driven by commercial sector partnerships and investment, and the commission of national/international calibre events which the City Council and its partners will bring to Manchester. The priority in the coming years must be to foster an entrepreneurial environment in which the City seeks to define a new way of increasing events opportunities – and accepts a level of informed and calculated risk to leverage new streams of income to foster continued growth in the city region sector and to capture ‘prize’ events that have significant global impact and longer term strategic returns on investment. The management of the events calendar and associated partnerships will deliver against the City Councils prioritisation for events to support community and economic growth. The events calendar will reflect the core values at the heart of Manchester’s identity – to improve community cohesion and sense of place and drive economic impact, supporting jobs and tourism. The calendar supports the economic growth sector of creative, culture, sports and media industries and is integral to the promotion of individual self-esteem, mutual respect and the creation of neighbourhoods of choice. The calendar and associated activities sustains neighbourhoods of pride and enriches the positive image of Manchester as a world class city – a place where there is always something going on. Events will improve measurement of their activity with more robust analysis of event participation, jobs created and economic impacts. Objectives / Priorities

3 2012 Olympics Five Key strands: The Live Site in Exchange Square The Torch Relay Training Camps Olympic Football at Old Trafford City Dressing programme a)Live Site – ‘A piece of Olympic Space in the city centre’ for the main games time period Olympics period (July 26th – August 12th ) – a vibrant viewing environment with food, drink and sponsor activity along with additional screen activity as part of the 2012 Festival – eg River of Music, Big Dance, One Big Weekend, Torch Relay, etc b)Torch Relay - On June 23rd Manchester will host the torch on the streets of the city centre culminating in an evening celebration in Albert Square. The evening celebration Show will run from 17:00 – 19:30 – with Torchbearer arrival in Albert Square scheduled for 18:50. On the morning of Sunday 24 th the Torch Relay will go through Moss Side, Rusholme, Longsight and Levenshulme. c)Training Camps – Olympic and Paralympic training camps with Australia, Thailand, Brazil and Team GB. d)Olympics Football – the staging of 9 matches across 7 days at Old Trafford, including at least one Team GB match (July 26 th ) and a Quarter Final and Semi-Final. e)City Dressing programme – 2012 ‘Look’ will be installed in Manchester, Trafford and Salford from June 2012. 2012 Major Events Activities

4 Manchester Day A second successful Manchester Day was delivered (June 2011) – attracting £130k private sector sponsorship. Parade research commissioned revealed: 54% of those who attended the parade would not have visited Manchester if it had not been for the parade taking place. All spectators agreed that the parade was enjoyable and entertaining (100% agree, 87% strongly agree). Nearly all spectators agree that the parade is a good event for the City to hold (94%) and is an event they would recommend to friends and family (87% strongly agree). Nearly all spectators stated that they felt that the parade was excellent (77%) or good (21%) overall Attracting an estimated audience of 45,000, it was estimated that over £1.2m additional spend was generated above a normal weekend in the city centre. The parade was a showcase for the City of Manchester, making not only regional but also national news. The Press Office identified 160 articles and reports nationwide and AVE of around £650K. The Manchester Day Parade 2012 will be themed The Sky’s The Limit – A City Of Heroes and take place on Sunday 10th June 2012. Wider engagement with the event across the city is targeted. Major Commercial Concerts - Stone Roses (220,000 attendees) and Parklife (70,000 attendees) confirmed - Major concerts at the Etihad Stadium – Coldplay, Bruce Springsteen. Additional Major Events proposals in development - Launch of National Football Museum - Potential fan park - 2012 UEFA European Championships between June 8th and July 1st - Major music event with MTV linked to potential MTV EMA’s in 2014

5 Commercial Events - In addition to the allocated City Council investment, a key imperative is to drive revenue and maximise sponsorship opportunities around events and public realm usage to meet savings requirements and to reduce public sector funding. Sponsorship - the development of a coherent strategy for sponsorship to enhance the programme delivery is a priority. A dedicated resource for commercial income and sponsorship development for events is to be put in place. Commercial Partnership Programme Content - Alongside the direct income generation realised by the management of commercial events in the city centre spaces, agency links are also opening up opportunities to secure addition one off major events at no direct cost to the city eg Vodafone VIP F1 event which drew in an estimated 40,000 attendees on the August Bank Holiday in 2011. Contact: Amanda Kaye Commercial Events Manager MCC Events Unit Tel: 0161 234 5214 Mob: 07944 763650 Commercial Events Activities

6 DateEventDetail Attendees / Participants 28 JanRevolution CyclingVenue: National Cycling Centre3,000 29 th JanChinese New YearVenue: Chinatown30,000 3 – 5 FebEnglish National Badminton ChampionshipsVenue: Manchester Velodrome3,500 4 – 5 FebBritish Gas Water Polo Championships PreliminaryVenue: MAC500 5 – 12 FebNational Squash ChampionshipsVenue: National Squash Centre3,500 18 – 19 FebBritish Gas Water Polo Championships PreliminaryVenue: MAC500 March 7 th – 11 th Irish FestivalVenue: City Centre25,000 14 – 18 MarchINAS FID World Indoor Athletics Championships and Conference Venue: Indoor Athletics Arena1.000 MarchInternational Women’s DayVenue: Town Hall 1,000 March 25 th SPORT RELIEFVenue : Spinningfields + city centre route15,000 January – March 2012

7 AprilSOCCEREXMajor conference event – Manchester Central April 20 th – 23 rd St George’s Festival /ParadeParade from Miles Platting via Ancoats into Piccadilly Gardens 10,000 AprilFinal Fours Playoff WeekendVenue: Amaechi Basketball Centre 1,800 AprilASA Water Polo National ChampionshipsVenue: MAC 500 May 16 th – 19 th FutureEverythingVenue: Various City Centre 50,000 MayEuropean Taekwondo ChampionshipsVenue: Etihad Campus 1,500 May 13 th Last day of Premiership – potential post event activity n/a May 17 th LOCOG Screen Events – ROH Screening – La BohemeExchange Square Tbc 19 MayBupa Great Manchester Junior & Mini RunVenue: Etihad Campus 2,500 participants +2,500 approx spectators 20 MayBupa Great Manchester Run & City GamesVenue: City Centre 38,000 participants + 40,000 spectators 20 th – 25 th MayBT Paralympic World CupVenue: Multi- venue 8,000 26 th – 27 th MayRugby League – Magic Weekend EventVenue : Etihad Stadium 80,000 April – May 2012

8 June 2 nd – 5 th.Queen’s Diamond JubileeDiamond Jubilee – facilitation of local community celebrations, beacons and screen events tbc JunePride GamesVenue: Various500 June 9 th –10 th ParklifeVenue: tbc35,000 per day June 8 th – July 1st Euro 2012 – Potential Fan Park UEFA 2012 Poland/Ukraine Proposal in development tbc 10 th JuneManchester DayVenue: City Centre50,000 JuneTesco Great School Run FinaleVenue: Eastlands5.000 JuneNational Taekwondo ChampsVenue: National Cycling Centre1,000 JuneManchester Masters TennisVenue: The Northern 1 – 3 JuneThe Bingham CupVenue: Broughton Park FC5,000 June 8 th + 10 th Coldplay Concerts Venue: Etihad Stadium 50,000 per day June 22ndBruce Sprinsteen ConcertVenue: Etihad Stadium 50,000 June 23 rd Torch Relay Evening CelebrationAlbert Square + city centre route 10,000 – Albert Sq. June 24 th Torch Relay – road route Day 2Morning route 07:00 – 09:00 – via Moss Side, Longsite and Levenshulme. June 30 th Armed Forces DayVenue: Piccadilly Gardens5,000 June 29 th 30 th + July 1 st. The Stone Roses Concert SeriesHEATON PARK225,000 over 3 days. June 2012

9 July 2012 1 JulBritish Gas Great Salford SwimVenue: Salford Quays tbc July 8 th Skyride – mass participation cycle eventVenue : City centre15,000 July (mid)2012 Training CampsAustralian Olympic Swimming Team training camp - MAC- Approx 100 athletes and coaches Thailand Olympic Team training camp – Approx 100 athletes/coaches. n/a July 13 th – 21 st Manchester Jazz FestivalVenue: Albert Square/Various40,000 July 13 th & 14 th Manchester Summer Mega MelaVenue: Platt Fields40,000 over 2 days July 21 st - 27 th 24:7 Theatre FestivalVenue: Various5,000 July 27 th – 29 th Urban MovesVenue: city centre5,000 July 20 th – 29 th Wythenshawe GamesWythenshawe Park20,000 18 th – 19 th JulyUS Olympic Basketball Team Training Camp & MatchVenue: MEN Arena tbc 16 th – 20 th JulyBasketball Fan ZoneVenue : Cathedral Gardens tbctbc 26 th July – 12 th August OLYMPIC LIVE SITEVenue: Exchange Square 20,000 per day 26 th July – 7 th August Olympic Football at Old Trafford Old Trafford Match Days – 26 th, 29 th, 31 st, 1 st, 4 th, 6 th + 7 th Team GB confirmed for 26 th July – SF 7 th Aug. 70,000 capacity

10 August - December 2012 August2012 Paralympic Training CampsThailand Paralympic Team training camp –Approx 110 athletes and coaches. Brazil Paralympic Team training camp –also across Greater Manchester. Approx 400-500 athletes and coaches. Aug 11 th & 12 th Caribbean CarnivalVenue: Alexandra Park20,000 Aug 24 th – 27 th Pride Parade + Pride Big WeekendVenue: City Centre40,000 29 Aug – 9 th Sept PARALYMPIC LIVE SITEVenue: EXCHANGE SQUARE tbc SepNational BMX SeriesVenue: Platt Fields Park Tbc SeptROWE British Grand Prix SquashVenue: National Squash Centre Tbc Sept 39 th – Oct 4 th Labour Party ConferenceMajor political conference 10,000 OctBritish Taekwondo OpenVenue: Manchester Regional Arena OctDashehra Diwali MelaVenue: Platt Fields11,000 OctManchester Literature FestivalVenue : Various5,000 Nov/DecFestive Lights + Festive ProgrammeManagement of festive lighting scheme + events programme in Manchester City Centre n/a Nov 15 th – Dec 22 nd Christmas MarketsEstablished festive offern/a

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