Presentation on theme: "PHOENIX’S ONLY TRUE HIP HOP"— Presentation transcript:
1PHOENIX’S ONLY TRUE HIP HOP 101.1 THE BEATPHOENIX’S ONLY TRUE HIP HOP
2ABOUT THE BEAT101.1 The BEAT is music intensive, with an aim to bring our audience back to a simpler time of youth, parties, friends, family and fun! The BEAT features the pioneers and pillars of Hip Hop music. The best Hip Hop over the last 30 years finally have a place to call home on the FM dial.Artists such as the Sugarhill Gang, Eazy-E, Jay-Z, Ice Cube, Outkast, Run DMC, The Notorious B.I.G., Grandmaster Flash, Dr. Dre., L.L. Cool J, Tupac, The Beastie Boys and Snoop Dogg live here; only highlighting the best and most iconic songs and artists of this format.The BEAT is not only unique to the Arizona market, but across the country as well. No other station in the country is doing what the BEAT does! Our passionate staff not only loves Hip Hop music and the culture, but lives it as well. That is what makes the difference with this lifestyle format. There is sincerity and a real appreciation behind what we do, say and play. Our audience shares and feels that authenticity.
3LOCALLY OWNED & VETERAN FOUNDED Sierra H Broadcasting and The BEAT were founded by U.S. Air Force Veteran Jay Brentlinger and Air National Guard Veteran Steve Szalay. The company is locally owned and operated by their families.Mr. Brentlinger and Mr. Szalay, both Captains, met while flying F 104 fighter jets at Luke Air Force Base in Phoenix, Arizona in the mid 1950’s. Between the two of them, they successfully flew missions in Korea, Germany and throughout Europe.Our company name, Sierra H Broadcasting is a tribute to the bond our partners have and commitment they made to serve our country. “Sierra H” is aviator slang for “SH*T HOT”. This is military pilot’s favorite all-purpose expression of approval, a term of excitement, joy and high praise.Sierra H Broadcasting salutes all Veterans past and present and continually thanks them for their service in protecting us!!
4101.1 THE BEAT LISTENER Median Age 31 47% are Hispanic Other41.8%Black11.2%Hispanic47%Median Age 3147% are Hispanic48.2% earn more than $50,000 per year38% have children living at homeMore than 58% work full-time55.5% Male and 44.5% Female listeners 44.9% have some college or more education81% are 18-4457.5% are 25-54Female44.5%Male55.5%Nielsen: Jan14/Hol13/Dec13 M-Su 6a-12m
5DEMOGRAPHIC INFORMATION • Ethnic Breakdown• Black 11.2%• Hispanic 47%• Other 41.8%• Employment• Full Time 54.1%• Part Time 14.5%• Household Income• Less than $25K 19.8%• $25k-$50K 22.6%• $50k-$75K 24.6%• More than $75K 23.6%• Education• High School Grad 26.4%• Some College 29.2%• College Grad 15.7%• Household Size• 2 or Less 18%• 3 or More 66%• Target Composition• Median Age 31• Male 55.5%• Female 44.5%• Listening Location• Home 40.9%• Away from Home 89%Nielsen: Jan14/Hol13/Dec13 M-Su 6a-12m
6101.1 THE BEAT ARTISTS 2 Pac Run DMC LL Cool J Ludacris Snoop Dogg Sugar Hill GangJay ZPuff DaddyOutkastDigital UndergroundCoolioDr. DreRun DMCLudacris50 CentDrakeLil WayneNotorious BIGIce CubeWarren GNellyBeastie Boys
7THE BEAT SPENDING POWER! $558 Million at Food & Beverage Stores$396 Million at Restaurants & Bars$164 Million on Clothes and Accessories$190 Million on Electronics and Appliances$466 Million at Gas Stations$720 Million at New & Used Auto Dealers$65 Million on Sports, Hobbies & Music$488 Million at Valley Hospitals$123 Million on Wireless Communication$512 Million at Grocery Stores$69 Million on Gambling & Casinos$129 Million with LawyersNielsen: Jan 14 M-Su 6a-12m
8101.1 THE BEAT CELEBRITIES Hospe “Lady” Stephanie Ramses Ja B Rose Monday – Friday 6a-10a“Lady” StephanieMonday – Friday 10a-3pRamses JaMonday – Friday 3p-7pB RoseMonday – Friday 7p-12m
9WEEKENDSRhyme and Reason (Plays the latest & greatest in underground Hip Hop)Friday’s 12m-2aPokafase (The first Rapper from Phoenix to be signed by a major label)Saturday’s 2p-7pThe BEAT Locker (Spotlights local artists & music from Arizona)Sunday’s 10p-1aJames Rivas Jr.Saturday’s 7p-12aSunday’s 3p-10p
10101.1 The BEAT IS “BEST OF”The Phoenix New Times has voted The BEAT as the BEST HIP HOP Radio Station four times in the past 5 yearsBEST OF 2009BEST OF 2010BEST OF 2011BEST OF 2013KNRJ The Beat Labeled as one of the 7 Best Radio Stations in Metro Phoenix by the Phoenix New TimesKNRJ/101.1 The Beat has been recognized as the Best R&B/Hip Hop Station as part ofThe Phoenix New Times “The 7 Best Radio Stations in Metro Phoenix” List. The articlementions “Hip-hop is probably dead and that's sad. But if you're looking for a place to relivethe glory days, The Beat will resurrect you”“We launched this unique format with our listeners in mind. We wanted to provide the bestHip Hop programming possible. We are humbled by this recognition” says Michael MallaceGeneral Manager of The Beat.From The Beat’s Program Director Todd Himaka, “We at KNRJ are honored and proudto be recognized as a stand out radio station in Phoenix. The entire team from sales, to traffic,to promotions, to production, to the on-air staff all work tirelessly and with great passion.We strive to present the best product for our audience and the hip hop community and aregrateful to be recognized as one of the top 7 radio stations in The Valley.”
11THE BEAT DIGITAL & SOCIAL AZTHEBEAT.COMINSTAGRAMTWITTERYOU TUBEFACEBOOKTEXTINGBLASTSSTREAMINGPRE ROLL VIDEOS
12THE BEAT EVENTS & COMMUNITY The BEAT FamilyA team of promotional representatives who have deep-rooted ties to the community and are in touch with all that is Hip Hop including The BEAT’s loyal listeners.The BEAT EventsCommunity involvement, concerts, club nights & car shows.Back to School Kids FairsWorld Greatest Yard SaleLow Rider Car ShowsLunar BingoViva Phoenix – Music FestivalCampus Bombucha - Schools
13Height above Avg. Terrain Height above Ground Level KNRJ-FM COVERAGE MAPEffective Radiated Power40,000 WattsHeight above Avg. Terrain807 meters (2649 ft)Height above Ground Level52 meters (171 ft)Height above Sea Level2323 meters (7626 ft)Antenna Pattern Non-DirectionalWe are a Full Class C, FCC Rated Station
141710 East Indian School Road, Suite #205 STATION CONTACTSGeneral ManagerMichael MallaceSales ManagerCraig BostonProgram DirectorTodd HimakaPromotions DirectorMatt KirkpatrickTraffic ManagerDavi BarnesProduction DirectorRamses Ja1710 East Indian School Road, Suite #205Phoenix, AZ 85016PH:FAX:azthebeat.comKNRJ-FM