2 - Privacy policies are still important Generate a free policy on http://www.freeprivacypolicy.com/ http://www.freeprivacypolicy.com/
3 – Only interesting newsletters are read Send to your biggest fans Clickthroughs will help adjust strategy Conversions (content or calls) Clean your list (remove all the bounces) Forward rate and how you can track it Delivery rate should be above 95% Include alt text for your images
4 – Email is the new snail mail Ask subscribers to white list you Offer both HTML and text versions of the email Use short subject lines Honor unsubscribes, it’s illegal not to Use personalization
5 – Nurturing is still fashionable https://mbs.microsoft.com/partnersource/northamerica/partner- essentials/guides-handbooks/MSDPartnersERPinSMBToolkit The Rule of 45: 45% of all inquiries will buy within 12 months. Time is the only variable. James Obermeyer, Sales Lead Management Association
6 – People still don’t like SPAM Source: http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate- List-of-Email-SPAM-Trigger-Words.aspx
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