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Introduction codeMantra is headquartered in Plymouth Meeting, PA — a business and technology hub located near Philadelphia — with regional offices in New.

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Presentation on theme: "Introduction codeMantra is headquartered in Plymouth Meeting, PA — a business and technology hub located near Philadelphia — with regional offices in New."— Presentation transcript:

1 Introduction codeMantra is headquartered in Plymouth Meeting, PA — a business and technology hub located near Philadelphia — with regional offices in New York, Stamford and Cincinnati. Dedicated production operations and development centers are located in Chennai, India, one of India’s most sought-after IT destinations. Our People codeMantra employees are fully focused on helping you realize your business needs. The breadth and depth of their experience and knowledge will enable you to achieve greater flexibility, efficiency and productivity for your company. They are dedicated to delivering the solutions and services you need to fulfill your strategic mission in today’s fast-changing business world. Our Mission To provide publishers with the solutions and services essential to profitable digital publishing including the highest quality content conversion services, digital asset management (DAM) and distribution (DAD) technologies.

2 Kindle Sony SmartPhones MobiPocke t iPhone/Adobe Editions PCs /Adobe Iliad/MobiPocket Palm A Dizzying Array of Devices & Platforms Coming soon !! The latest and greatest!!

3 And What about Aggregators, Distributors, Retailers and POD Providers?

4 And Even with Established Players Nothing is for Certain State of the Market 2008

5 Areas of Focus Organizational Cost effective Quick to implement with ROI Workflow management combined with DRM solutions Adaptable and flexible–open architecture, can be customized easily, and is user friendly. Ability to store and distribute any type of digital content, i.e., contracts, images, fonts, reprints, book jackets, XML. Collaborative review between user groups Established relationships with all of the major distributors and resellers

6 Conversion Challenges Conversions of Simple Page Layouts: Easy to Map and Automate Graphic Chapter Rule Simple Chapter headings Drop Cap first line of every chapter Page numbering centred at bottom of page.

7 7 Conversion Challenges Converting Complex STM Monographs and Journals is not without its challenges Running page header, rule with page number Running Chapter, paragraph # Placement and treatment of complex vector graphics Typesetting of mathematical equations Boxed highlight for key formulae Conditional Style changes

8 Conversion Challenges Then there are Tables! Retaining character values and position within cells! Alignment of cells Alignment of values on a character (decimal point) Running Heads and footers Tables across spreads Tables within Tables

9 Conversion Challenges...handling images, shapes and graphics  Raster (TIFF, JPEG, EPS, GIF, etc.)  Vector (SVG, CGM, WMF, DXF) SMB 8 million U.S. firms SMB 8 million U.S. firms NPO 1.8 Orgs million NPO 1.8 Orgs million SOHO 32.5 million households SOHO 32.5 million households

10 Distribution Channels ePUB kindle

11 Areas of Focus Strategic Enforces content structure, which speeds production Single source repository which eliminates multiple instances of shared content—Publishers no longer need to create and sync several instances of the same content for multiple outputs. Expand licensing options and product development—Because the content is managed in XML, it is portable, making it easy to send to third parties for syndication. Distribution of digital assets based on DRM within the metadata attributes. Lowers production costs—Eliminates the costs associated with page production, manual proofing, editing, and AA charges when repurposing the same content across multiple products. Publishers can budget for production based on a fixed price

12 AuthoringReview Edit and Manage Changes Add Graphics & Entities ComposePrint Save Composed File Convert to Digital Format(s) Traditional Print Workflow Prior to Digital Conversions Critical output to capture and Save

13 Map Styles Import graphics, table, text entities Compose Manually tweak Saved Composed file Map Styles Import graphics, tables, text entities Compose Manually tweak Saved Composed File Map Styles Import graphics, tables, text entities Compose Manually tweak Saved Composed File Given traditional print process, publishers often succumb to separate manual conversion processes PDF

14 Text Graphics x new Text Graphics x Text Graphics x new Managing changes across multiple processes and multiple source files is never ideal PDF Saved Composed File

15 Convert traditional publishing content to an XML structure such as pubXML; store and manage a single source of content in Collection Point™ Authoring Review Edit and Manage Changes Add Graphics & Entities Convert to (PubXML ) Save Collection Point™ Compose (All Formats) Print PDF Compose all formats from Collection Point’s single source

16 Standardize on formats that allow you to meet all of your distribution needs. Formats such as Universal PDF™ and pubXML. Authoring Review Edit and Manage Changes Add Graphics & Entities Convert to (PubXML ) Save Collection Point™ Compose (All Formats) PRINTPDF On-line Streaming PDF Adobe Editions PDF

17 Areas of Focus Technical Do you consider building a CMS to suit your specific needs or partner with a 3rd party like codeMantra? Below are some things you should consider when making your decision: Enables easy, direct contributions by a geographically dispersed and technologically diverse workforce. Customizes a complex workflow system for content creation, approval, and publishing, including file check-in/check-out, version control, and rollback (to an earlier version). Provides an audit trail so that errors can be tracked easily. Scales to allow hundreds or thousands of people to contribute. Automates publishing with flexible and powerful templates. Simplifies scheduling and launching content--and removing or storing content when it expires. Rights reversion as an example. Automates conversion of older content formats into various ebook, Web, wireless, and print formats, including HTML, XML, Acrobat, and WML. Stores tagged and categorized content in a central repository, and then distributes appropriate elements of that content to multiple formats. Handles both structured and unstructured content. Supports e-commerce functions.

18 What about the following areas: Metadata management Distribution Scalability Security - Rights, Permissions, Royalties Customization XML transformation Composition Authoring Reporting

19 What about the future of content: Custom publishing - User-defined content What do we mean by User-Defined Content?  Where you provide the ability for the user to create their own product - pick and mix or mix and match –Viewing or downloading –Chapters, Pages, Paragraphs or smaller  Users may access this content through a variety of different mediums: –Web –Mobile phones –E-book readers

20 In Summary Choose a vendor that does more than store and distribute your content. Choose a vendor that understands your business, its pain points, and how to recommend solutions that allow you to best manage the life cycle of your content from creation to transformation to distribution.

21 Collection Point TM from codeMantra Wrap-up Questions and Answers Contact Information Merv L. Samuels Director of Content Solutions (203)


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