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Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council.

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Presentation on theme: "Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council."— Presentation transcript:

1 Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council

2 Gerard Byrne Chair, Townsville Lifelong Learning Strategic Leadership Group Company Secretary, Northern Fury Presenter, Volunteering North Queensland

3 Marketing for Community Organisations 2013 Major Trends Competition Global Impacts Social Media

4 Marketing for Community Organisations 2014 What is marketing? Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer. Source:

5 Marketing for Community Organisations 2014 What is community marketing? Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisation- from promotional material to correspondence, to dealing directly with staff, members or volunteers. Source:

6 Marketing for Community Organisations 2014 Marketing, Promotion, Advertising Marketing – Why Promotion - How Advertising - Techniques

7 Marketing for Community Organisations 2014 Marketing Goals? Achieve organisation’s goal Awareness and recognition Attract and retain members Attract support Grants, Support, and Sponsorship

8 Marketing for Community Organisations 2014 Challenges? Time and commitment Resources and expertise Competition Internal Changes External Challenges

9 Marketing for Community Organisations 2014 Challenges? https://www.youtube.com/watch?v=i7YE4xo h-94 https://www.youtube.com/watch?v=i7YE4xo h-94 https://www.youtube.com/watch?v=BSlniMl mDt0 https://www.youtube.com/watch?v=BSlniMl mDt0

10 Best Community Marketing Resources

11 Thank You Gerard Byrne


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