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The eCommerce Network of Golf PGA Show 2014 Your entire product line available at Green Grass.

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Presentation on theme: "The eCommerce Network of Golf PGA Show 2014 Your entire product line available at Green Grass."— Presentation transcript:

1 The eCommerce Network of Golf PGA Show 2014 Your entire product line available at Green Grass

2 What is eShop4Golf? An ecommerce technology company providing Green Grass the ability to participate in the growing ecommerce dynamic. An opportunity to sell your brand at accounts/management groups even when they do not stock your products An added way for avid and core golfers to be exposed to the breadth and depth of your product offering through their affinity relationship with the club they play at and the club’s website they access when making tee-time reservations A “sell-through” assist at Green Grass An “impulse purchase” opportunity that wouldn’t otherwise occur in a pro-shop A more profitable sale: “green-grass” vs. “off-course”

3 Green Grass account installs a special personalized link on their website and immediately get access to a fully “stocked” eShop Woods Irons Etc. OEMs MAP Aviara CC La Costa CC Sahalee CC Aspen-Glen Plantation OEMs Manage product catalog Define inventory levels Drop ship orders Retailers Add link to website Manage pricing >MAP Drive traffic to site eShop4Golf Develops the network Manages the network Process transactions Fully Stocked eShop

4 Green Grass account installs a special personalized link on their website and immediately get access to a fully “stocked” eShop Minimum pricing set at MAP throughout the network Pro has pricing control “above MAP” Golfers/members access site and order goods Orders first routed to pro-shop for fulfillment from course inventory If not fulfilled by store then direct fulfillment from manufacturer Golf Professionals earn full margin less 4% HG and 6% SG Manufacturers paid immediately wholesale less eShop discount and prompt-pay discount. How it Works

5 4 OEMs Channel efficiency/ROI Product depth & breadth One-Click to broad reach More profitable sales 4 Retailers Can sell full OEM product line Service membership No “tech” needed Increase pro-shop revenue Stable operating margin Competitive with box stores Product launch 4 Members Choice Price Convenience Buy local Why eShop4Golf

6 Q & A – What is my Revenue Opp The NGF estimates that 20% of all $$$ in Golf are sold online and the GG share is virtually 0% even though they have all the members… The total ecommerce market is >$1B and growing We are targeting locations that can generate +/- $30,000 in TOTAL eCommerce transactions per door per year in hard goods, soft goods and accessories combined. – ecommerce industry average as a % of total transactions is +/- 20% we forecast 5% – Our pro-shop target is an account with annual store sales of +/-$600,000 Estimate your “brand share” For example, a +/- 3% brandshare brand across the spectrum of golf product sales: – 1,000 $30,000/year x 3% = $900,000 opportunity – 2,000 doors = $1,800,000

7 Q & A – Jeopardize Relationships? There are no change to your one-on-one engagement with your accounts. OEM is in full control of which products are featured on eS4G. – OEM can elect to make some products exclusively available via in-store programs – OEM can leverage that control to tie representation on eS4G to an in-store product representation program -- “buy-in to the XYZ 12 wedges system and if you are on eS4G the line of wedges will be made available on your eShop” – A nice way to enhance your relationship with your accounts to demonstrate that you further help them with their sell-through since orders placed on-line via eS4G are first fulfilled off in-store inventory eS4G may give you reach at facilities with “OEM Exclusive” (i.e. Titleist) eS4G may give you reach at facilities that do not stock your products eS4G may make it more economical to serve accounts in remote areas

8 Q&A – # of Accounts/How? Targeting 1,500 in 2014 growing to 5,000 by year end 2015, Appealing value proposition to Green Grass: – eS4G is affordable with either $299 set up fee or a Freemium Plan – no minimum commitment in the first 12 months. Complete Go-To-Market Plan: – Focus on Golf Groups (Sequoia, Century Golf in, discussing with Troon, Club Corp, etc.) – Trade Shows (Vegas, Orlando, NGCOA) – technology pavilion – Internal sales efforts – Strategic partnerships (USGA) – PGA Sections Trade Press

9 MarketingSalesReach Evolutionary Model Show channel support Expand GG distribution Reach core avid golfers Empower home pro staff Product depth & breadth Digital campaigns Control & Flexibility You decide MAP across network Included products Product images Product claims Inventory levels Maximize Channel Benefits Implement manufacturer incentives Green-Grass exclusive opportunities More products in more shops = more sales Upsell / Cross-sell & recommendation engine Your Most Dependable Partner

10 How To Get Started? Submit a “Catalog Review Request” online Our panel of Merchandisers will review the fit of the product offering If there is a fit: – Enter into a contractual agreement defining the respective obligation of the parties – Identify the method of product transfer/upload – small upload fee per product applies

11 Pascal Stolz Thank You


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