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PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar Vice Dean for International Programs.

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Presentation on theme: "PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar Vice Dean for International Programs."— Presentation transcript:

1 PRIME Business Practices in the Pacific Rim/Latin America Prof. K. Ravi Kumar Vice Dean for International Programs

2 APRU Internationalization Workshop, Beijing, Feb 2004 Course Objectives Improve awareness and understanding of the economic, institutional, political, and cultural issues that are relevant in doing business in Latin America and Asia. Develop a global mindset. Compare and contrast the business challenges and opportunities abroad with those in the U.S. Experience different business, cultural, political, and social contexts. Integrate and apply the frameworks, models, tools, and concepts from your core classes to global real world settings. Understand the challenges and opportunities of doing business in global markets.

3 APRU Internationalization Workshop, Beijing, Feb 2004 Curriculum Design 6 2-hour sessions devoted to country-specific instruction ( Marshall faculty and country specialists ) 5 days spent visiting businesses and institutions onsite ( business executives/industry specialists ) Final presentations

4 APRU Internationalization Workshop, Beijing, Feb 2004 Course Components Country Specific Lectures Team Projects Midterm Field Trip On-site Presentations

5 APRU Internationalization Workshop, Beijing, Feb 2004 PRIME Sites China Beijing/Tianjin Shanghai/Hangzhou Hong Kong/Shenzhen Japan Kyoto/Osaka/Tokyo Singapore/Thailand Singapore/Bangkok Chile/Brazil Santiago/Sao Paulo Mexico/Cuba Mexico City/Havana USA Chicago/Milwaukee

6 APRU Internationalization Workshop, Beijing, Feb 2004 1997-2004 Comparison Year 19971998199920002001200220032004 Countries 3455585 *9 Cities 676101114816 Companies 4159618068946473 Industries 591216193124 30 Faculty 13161716151715 16 * Cancelled China and Singapore due to SARS

7 APRU Internationalization Workshop, Beijing, Feb 2004 Beijing/Tianjin Coca Cola Legend MakroBeijing Futian ICBC BankYanjing Beer NokiaMotorola Tinghsin International

8 APRU Internationalization Workshop, Beijing, Feb 2004 Shanghai GM Bank of Shanghai Shimao Group Shanghai Video & Audio AIA Baoshan Iron & Steel WahahaCITIC Shanghai/Hangzhou

9 APRU Internationalization Workshop, Beijing, Feb 2004 Hong Kong/Shenzhen Coca Cola Fujikon Bank of ChinaWalt Disney LegendStar TV Lee Kum Kee Café De Coral Hang LungWalmart Yantian International

10 APRU Internationalization Workshop, Beijing, Feb 2004 Kyoto/Osaka/Tokyo SharpUniversal Studios CanonAsia Pacific Land Fast Retailing (UNIQLO) DaikinNissan

11 APRU Internationalization Workshop, Beijing, Feb 2004 Santiago/Sao Paulo Channel 13 Banco Santander Nestle Viña Concha y Toro Distribución y Servicio ITAUTEC Bunge Fertilizer MotorolaJohnson & Johnson

12 APRU Internationalization Workshop, Beijing, Feb 2004 Cisco SystemsSembCorp Logistics Merrill Lynch MTV GMM Grammy CP Group Canon Hi-Tech Philips Semiconductors Singapore/Bangkok

13 APRU Internationalization Workshop, Beijing, Feb 2004 ModeloCeref Recycling TV AztecaFord WalmartBanamex Partagas/HabanosHeber Biotec Havana ClubHector Molinas PricewaterhouseCoopers Mexico City/Havana

14 APRU Internationalization Workshop, Beijing, Feb 2004 United Boeing Sara LeeHarley Davidson Abbott Lab W.W. Grainger MotorolaTribune Company Chicago/Milwaukee

15 APRU Internationalization Workshop, Beijing, Feb 2004 Faculty Organization PRIME Country Desk Officers China/Hong Kong Japan Chile/BrazilSingapore/Thailand Mexico/Cuba USA PRIME City Faculty Beijing/TianjinShanghai/Hangzhou Hong Kong/Shenzhen Kyoto/Osaka/Tokyo Santiago/Sao Paulo Singapore/Bangkok Mexico City/Havana Chicago/Milwaukee

16 APRU Internationalization Workshop, Beijing, Feb 2004 Staff Organization The Office of Logistics for MBA Global Programs (Alias: PRIME Office) Bridge Hall 101A Phone:(213) 740-1875 Fax:(213) 740-7701 Email:prime@marshall.usc.edu Professor Ravi Kumar, Vice Dean Anakkarat Barth, Director Elaine Padilla, Assistant Director Bernice Taylor, Program Coordinator Plus staff from the Program Office and other parts of Marshall

17 APRU Internationalization Workshop, Beijing, Feb 2004 IMPRESSIONS “Extraordinary experience on virtually all fronts! Program, in my opinion, did absolutely accomplish its goal to give us a sense of Pac Rim management practices & appreciation of “How it’s Done” different from and similar to the US.” “The faculty provided great insights into the companies we visited. I was tremendously impressed by their expertise and professionalism. Huge added value.” “Learned a lot through the consulting project, applying and integrating information learned in other classes throughout the first year.” “PRIME, more than anything, distinguishes the USC MBA program. Nice job by the faculty and staff. Worth the price of admission.” “I was tremendously impressed with the prestige, expertise and quality of the participants in the program. It was intense, exciting, worth every penny to get the information from the horse’s mouth & from the source. The impact of traveling …for the first hand experience. Priceless!! Do it again!”

18 APRU Internationalization Workshop, Beijing, Feb 2004 IMPRESSIONS “It was really great to be able to go into a country where the culture and lifestyle are so different from the US but still interact with the people due to such good planning and professors.” “The companies were great, the places fantastic, and the professors informative.” “The USC Prime Program was the biggest incentive for me to venture to LA and pursue my MBA interests in California. After having gone through the program, I was more than reassured that I made the correct decision in studying here at USC. In addition, I would recommend this program to anyone interested in getting an MBA with such rich merits that USC can offer.” “I learned about the business world outside the U.S. I learned how business is conducted in China. Loved the trip!”

19 APRU Internationalization Workshop, Beijing, Feb 2004 General PRIME Timeline July 2003Deadline to turn in PRIME questionnaire & passport and visa copies (Located in Must Do Section. Return to MBA Program Office) November 2003Site Information Sessions Website Open to Rank site December 2003Site Announcements Site Assignment Bilateral Trade January 2004Site Assignment Bilateral Trade Ends Website open for Roommate Selection Vaccination recommended, not required (consult with your doctor)

20 APRU Internationalization Workshop, Beijing, Feb 2004 General PRIME Timeline February 2004Website Open for Project Selection Roommate Selection ends March 2004Project Selection Website Closes Project Teams Announced GSBA 580 PRIME Class Begins Visa Information/Application April 2004GSBA 580 PRIME Class Continues May 2004Briefing Books & Presentations PRIME Travel Final Presentation (on site) Final Projects Due

21 APRU Internationalization Workshop, Beijing, Feb 2004 Website www.marshall.usc.edu/prime

22 APRU Internationalization Workshop, Beijing, Feb 2004 Monitor situations on all PRIME sites Communications with local partners, alumni and business community in PRIME countries US State Department, CDC, WHO travel warnings USC Policies Cancellation of trips Safety is Our # 1 Priority!


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