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Portrait of a Prime Minister Caroline Clark University of Padova CADS conference Bologna September 2012 Using CADS to analyse how British quality papers.

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Presentation on theme: "Portrait of a Prime Minister Caroline Clark University of Padova CADS conference Bologna September 2012 Using CADS to analyse how British quality papers."— Presentation transcript:

1 Portrait of a Prime Minister Caroline Clark University of Padova CADS conference Bologna September 2012 Using CADS to analyse how British quality papers portray Berlusconi

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3 3 Background Periods in office overlap for 3yrs 6mths (May 2008 – Nov 2011) Merkel - November 2005 to ? Sarkozy - May 2007 to May 2012 Berlusconi - May 2008 to Nov 2011 (as well as previous terms) They are generally considered to be situated centre right They are leaders of the major EU countries (therefore, with similar status as far as the British readership is concerned) … and all three are 5ft 5ins tall

4 4 Question.... How is Berlusconi presented to the British quality paper readership? Is this representation different from other leaders? Is there a difference between papers? How to empirically account for evaluation, in particular the dynamic build-up of evaluative meaning over time.

5 5 corpora All articles mentioning BER, MER and SAR were downloaded from Lexis Nexis for the years 2010 and 2011, ie when all were in office. separate corpora compiled for each leader (BER, MER and SAR) and each of the papers The Daily Telegraph (TEL) The Times (TIM) The Guardian (GUA)

6 6 Mentions of BER, MER and SAR Total 8864 articles mentions (1.8 per story) Corpora 4.25m words BER 2102 articles (av. 402 words) 4166 mentions 845,631 words MER 2792 articles (av. 489 words) 3958 mentions 1,364,060 words SAR 3970 articles (av. 515 words) 7769 mentions 2,043,832 words

7 7 According to the papers

8 8 Lemmas

9 9 keywords

10 10 Neg KWs

11 11 content Content analysis – looking at articles regarding each leader ONLY BER 45% politics 55% deviance (30% material, 25% moral) MER Almost totally politics and economy, SAR Mostly European affairs, limited reference to family/wife Generally hints at incompetence

12 12 Appraisal theory

13 13 explicit evaluation Italy's embattled prime minister, Silvio Berlusconi, is heading for a do-or-die, double showdown in parliament today The embattled Italian Prime Minister, facing three fraud and corruption cases, The embattled Italian Prime Minister, who is mired in a criminal investigation into his alleged liaisons with call girls sex, modern pop music and the disgraced Italian prime minister joy at the disappearance of the idiotic Berlusconi our ridiculous prime minister." As Italy waited to see if Berlusconi would resign, a screwball comedy rife with foul also billionaire…

14 14 behaviour Mr Berlusconi's behaviour has "offended the dignity" of all Italian women. Berlusconi's behaviour may well be legal, if not acceptable, and he denies any of the wrongdoing alleged by Italian prosecutors. In a nation that has Silvio Berlusconi as prime minister, errant and erratic behaviour is far from unknown. to protest against Berlusconi's behaviour and call for his resignation.

15 15 Accus* Merkel was accused of dithering and making a bad situation worse Merkel was accused of failing to realise Sarkozy was accused of stoking anti-Muslim feeling Sarkozy is accused of acting on impulse and ignoring ambassadors Mr Berlusconi is accused of bribing David Mills Silvio Berlusconi is accused of paying for sex

16 16 affect Never has Berlusconi looked more vulnerable. Berlusconi looked so lost. I felt a tenderness towards him he looked so dismayed and lost. Mr Berlusconi's age - he has looked weary at times

17 17 “Dog-whistling” -i.e., apparently neutral language which can be interpreted negatively by target readers who have been primed over time. -The billionaire Italian Prime Minister said that he did not pay for sex with the 17-year-old Moroccan runaway, but agreed to give her €60,000 (£53,000) to buy a hair-removal laser -Italy's prime minister Mario Monti wants to replace a backdrop used by predecessor Silvio Berlusconi, above, for press conferences with a plain drape. The image is a reproduction of an 18th-century painting by Tiepolo featuring a woman with a bare breast (digitally covered)

18 18 Combined methodology BER MER SAR corpus KW Concordance Single text BER only Limited appraisal results

19 19 Bottom-up Contexts revealed by cordancing of BERMERSAR corpus Politics – Italy, demise, euro-economy, Deviance – corruption, scandals, behaviour Analysed in single text: Hallelujah: crowd cheers the end of a reviled ruler (TIM 14 nov 2011) These results checked against BERonly corpus previously analysed appraisal areas

20 20 Results so far… Stance towards BER similar in all papers Explicit evaluation – very limited results Implicit evaluation - a deeper level using concordancing, clusters, etc ‘dog-whistling’ – difficult to identify A CADS analysis is limited in revealing evaluation based on a primed readership.

21 21 CADS, cads and Merkel MER – respected. No ‘behaviour’, no private life, dependable, ‘in charge’, responsible.

22 22 CADS, cads and Merkel SAR – tolerated. Private life limited to family. Behaviour a bit ‘french’ at times. Slightly incompetent. Local politics.

23 23 CADS, cads and Merkel BER – mocked. Political demise, incompetent (economic situation), scandalous behaviour, corrupt, morally bankrupt, pervert, inflated ego, etc Recurring threads: How did Italy put up with him so long? The bane of the educated female vote.

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