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Chief’s and Ray’s Store Analysis Where you are Sales and customer count are down Where you want to be 35% market share How we get there Portfolio of solutions that align with your mission statement: “ Delight customers with great food and experiences.”
Targeting Families in Motion Kyle and Hannah Website Recipes Grocery List Builder Low Cost Meal Planner “Ready-to-Go” Meat Hot n Ready Meals Salad and Olive Bars High Cost Expanded Deli Local Police Kid-friendly activities Moderate Cost “Stranger Danger” Day “Being able to find quick and nutritious meals for my family is my biggest priority when grocery shopping.” -Kelli Younger Couples Have Children Outdoorsy Blue Collar
Targeting Pastoral Pride Bill and Marge Customer Service Equipment Low Cost Wild Game Processing Fresh Produce Nutritious Facts Name and Taste Low Cost Produce Labeling Once a week 65 or older 5% discount Low Cost Senior Citizen Day “The extra service is worth the extra dollar I pay at the smaller companies.” -Carroll Sportsman Retirement Age Value Shoppers Slow Tech Adapters
Targeting Family Union “I will always choose the store that has short lines and friendly, knowledgeable workers.” -Richard Holidays Food Selection Bi-Lingual Announcements Low Cost Latin Heritage More Personable Express Lane Low-Moderate Cost Front End Training Tech Suave Value Seekers Low Cost Mobile Coupons Middle-Aged Live in Suburbs Trend Seekers Hispanic and Caucasian
Targeting Struggling Societies Ads Bus Pass Announcements Moderate Cost Promote Bus Stop Sales around Payday Government Subsidies Low Cost Targeted Routine Sales Educating Budgeting Low Cost Smart Shoppers Class “Not having a car, it’s really convenient being able to get to the grocery store by bus.” -Candise Single Middle-Aged Low Income High Unemployment
Store Specific Implementation Approaches Chief Increase Front End Training Wild Game Processing Deli Expansion Ray’s Smart Shopper Class Promote Bus Stop Routine Targeted Sales
What Our Plan Means For Your Stores Stronger customer relationship in the current market place Improved customer experience through quality food and service Greater convenience for customers Increased sales and customer growth using strategies that uphold your mission statement
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” -Jeff Bezos, CEO Amazon.com
Resources http://www.raysmarkets.com http://www.chiefmarkets.com http://www.experian.com/mosaic http://www.leblancsfoodstores.com http://www.fda.gov http://www.acrta.com Special thanks to Brittany Doise!