15Introduction:Fair & Lovely is a branded product of cosmetic that lightens skin colorA major controversy of the marketing program toward IndiaCulturally, fair skin is associated positively to class and beautyArguments of an ineffective productEthics have been questioned
16Ethical? Definition of Business Ethical Ethic Problems in Fair & lovely
17Exploiting Cultural Norms? It is ethical to exploit cultural norms.Examples.
18The advertising of Fair & Lovely demeaning to women. Compare Fair & Lovely and FANCL.Commercial with cheating.
197) Nowadays, there are not only the fair creams for women in India but for men as well.
208)Shakti Amma is the project started in 2001 introduce by HLL to increase the company’s rural distribution reach as well as providing rural women with income-generating opportunities by providing a sustainable micro enterprise opportunity and to improve rural living standard.
21SummaryFair & Lovely has faced accusations of racism, fraud, and unethical promotions. The commercials for relating products’ guarantees have kept the company consistent in all promotions internationally. Hindustan Lever Ltd. has not adjusted the way they promote things to different cultures, therefore, results in “false promises,” which are just misinterpretations in the end.