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Welcome to Introducing the MGI Self- Directed Curriculum Please take this time before the start of the session to silence your cell phone or pager. Your.

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Presentation on theme: "Welcome to Introducing the MGI Self- Directed Curriculum Please take this time before the start of the session to silence your cell phone or pager. Your."— Presentation transcript:

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2 Welcome to Introducing the MGI Self- Directed Curriculum Please take this time before the start of the session to silence your cell phone or pager. Your feedback is valuable. At the end of the session, we ask that you take a moment to complete an evaluation form. Thank you.

3 Purpose: Sustain, maintain MGI Support continued change in practices Reinforce training for those in the MGI Provide MGI experience for newcomers and non-participants Transition to both public radio and TV Overall: Make the MGI a permanent feature of public broadcasting landscape by capturing the investment of money, time, people, and donors relationships.

4 Intended users Newcomers to major giving or public broadcasting Those who did not participate in MGI MGI participants who need a refresher Multi-disciplinary –Development professionals –Managers and members of the team –Volunteer leaders –Other staff members—e.g., producers For public broadcasting—radio and TV

5 Process Discovery through current & new users Inventory existing content & tools Develop learning objectives Design multiple treatments, select final Develop and field usability test candidate Develop content and review Design remaining tutorials Integrate into existing site

6 A comprehensive team Content and web development CPB and MGI Station-based usability testers

7 Content and web development Pam Conrad, Project Strategist * Kelli Fine, Proofreader * Philip Kerman, Flash Actionscripting Jim Lewis, Content Manager * Joseph Mattoon, Educational Technology Ted Olson, User Interface Design * Henry Pan, Flash Design Marlene Schneider, Project Manager * Jayne Schurick, Usability Engineer Rita Selmarie, HTML * Mike Welsh, Tracking/ Login Functionality * * Those wonderful folks who brought you majorgivingnow.org

8 CPB and MGI Robert Altman Jeff Luchsinger Scott Lyons Doug McKenney Robert Ryan Deb Turner

9 Usability testers Seth Martin, WKAR Jeff Bell, WNED, Buffalo Molly Fox, KPTS, Wichita Ann Clark, Prairie Public Broadcasting Daniel Metziga, Oregon Public Broadcasting Laurie Leichthammer, WGBY Erin Campbell, Maine Public Broadcasting Donna Robinson, Nashville Public Radio

10 Extensive information sources Tutorial content Tools and implementation assignments Station examples

11 Content Sources: Tutorials Building blocks and MGI Introduction –Kay Sprinkel Grace Strategic planning –Katherine Sandweiss, SSSDI Change management –Walter Parsons Prospect research –Abbey Silberman, American University Planned giving –Jim Lewis, Mel Waggoner

12 Content sources: Tools Majorgivingnow.org Kay Sprinkel Grace Jim Lewis Kent Dove Chris Brentlinger, Reed College Rick Dupree, Kelley School of Business, Indiana University

13 Content sources: Examples Major Giving Initiative staff MGI implementation consultants DEI majorgivingnow.org prado.org

14 Structure Eleven interactive tutorials –Kay Sprinkle Grace introduces each –Progressive content in digestible chunks –Supported by Proven examples Viewpoints, Kay “Thinking it Through” –Self-test –Assignments that build the MGI program –Interactive tools –Links to other resources on site

15 Multiple access points Existing majorgivingnow.org site –New navigation link –Front page link New CPB “my source” site

16 Tutorials 1.Introduction, overview 2.Planning 3.Case Development 4.Volunteer engagement 5.Management and staffing 6.Prospect research 7.Cultivation and Stewardship 8.Gift solicitation 9.Major gift planning 10.Planned giving 11.Summary, problem-solving

17 A site tour

18 Next steps Encourage use within your station –New hires and internal promotions –Management team –Volunteer leaders –Individuals or groups Use tools/assignments to implement System promotion and awareness –CPB/Mysource –PBS Development –DEI Major Giving

19 Questions, comments, ideas Additional feedback to


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