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U SABILITY E VALUATION OF T OUCH G RAPH G OOGLE AND T OUCH G RAPH A MAZON Kelli Staley Information Visualization - Fall 2008.

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Presentation on theme: "U SABILITY E VALUATION OF T OUCH G RAPH G OOGLE AND T OUCH G RAPH A MAZON Kelli Staley Information Visualization - Fall 2008."— Presentation transcript:

1 U SABILITY E VALUATION OF T OUCH G RAPH G OOGLE AND T OUCH G RAPH A MAZON Kelli Staley Information Visualization - Fall 2008

2 I NTRODUCTION

3 This usability study focuses upon the users’ ability to adapt to a completely new interface and the degree of discovery and exploration undertaken as they complete assigned tasks. TouchGraph Google was chosen for evaluation of general web results, and TouchGraph Amazon was chosen for comparison of books and movies. Multiple products were chosen to allow users to form comparisons between the two.

4 H YPOTHESES

5 Users would be surprised by the new interface. Users would explore the interface. Users would be able to discern relationships between websites presented in the visualization. Users would find it easier to discern relationships in TouchGraph Amazon than TouchGraph Google due to their familiarity with the content of search terms selected. Experience gained in TouchGraph Google would transfer to TouchGraph Amazon and users would increase their success rate. Users would view the help section. Users would successfully launch websites from the TouchGraph interfaces.

6 O VERVIEW OF T OUCH G RAPH G OOGLE AND T OUCH G RAPH A MAZON

7 T OUCH G RAPH G OOGLE Searches in the TouchGraph Google Browser use the results from a Google search to allow users to reveal “ the network of connectivity between websites, as reported by Google's database of related sites” (TouchGraph: Products: Google Browser)

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9 T OUCH G RAPH A MAZON TouchGraph Amazon uses information from Amazon.com to allow users to “Explore related books or albums, see how similar items form clusters around common subjects, and discover how the clusters themselves are connected within the information space” (TouchGraph: Products: Amazon Browser) The TouchGraph Amazon interface features cover art from the books, movies, etc., on the clusters and nodes.

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11 Information is presented in a graphical format with an item at the center with branches or nodes leading to related sites or items. This makes it easy to see relationships between related sites, and browse similar concepts. Individual clusters may be expanded or hidden to free up screen space to explore other areas in greater depth. Clusters are color coded to visually separate them from their surrounding clusters.

12 U SER S ELECTION

13 U SERS : 5 users recruited, 3 completed the study 66.7% describe their Internet skill level as “average” 33.3% describe their Internet skill level as “below average” Varying levels of Internet experienceNo prior experience with TouchGraph interfaces Professions include retired banker, and paramedic/firefighters Not affiliated with Library or Information Science fields

14 D ESIGN OF U SABILITY S TUDY

15 O VERVIEW OF U SER S TUDY Exit Evaluation, Participant Questions Answered TouchGraph Amazon Perform TasksPost-Task Survey TouchGraph Google Perform TasksPost-Task Survey Introduction Pre-Study InterviewInstruction

16 T ASKS D ESIGNED TO R EVEAL N IELSEN ’ S H EURISTIC E VALUATION C RITERIA 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation

17 R ECORDING D ATA : M ETHODS Webcam to record user expression and audio Screen capture (Camtasia) to record activity and mouse clicks Surveys (SurveyMonkey) to reveal additional impressions of the TouchGraph tools Observation of users during study

18 F INDINGS

19 V IDEO C LIP #1 FROM U SER S TUDY Click image to Play or Play in web browserPlay in web browser

20 V IDEO C LIP #2 FROM U SER S TUDY Click image to Play or Play in web browserPlay in web browser

21 U NEXPECTED F INDINGS Data collected in the post-evaluation surveys revealed ratings for portions of the interface not tested by the users. All participants gave a rating to the help available in TouchGraph yet none of the users clicked into the help area. One user encountered the lack of significant error messages when he mistyped the search term and did not realize his error, yet he gave the help section a rating of 10 on a 1-10 scale. One user had to be coaxed back to the TouchGraph Amazon interface after following a link and proceeding to attempt to complete the remaining tasks in the Amazon.com interface.

22 U SER F EEDBACK “Is this a real website I could continue to use ?” He was provided with the URL and a demonstration of how to access the demo area.

23 U SER F EEDBACK “I thought the colors indicated the relationship, as if you’re getting warmer. Red=hot or more related, Blue=cold or less related. ”

24 U SER F EEDBACK “The interface was not user friendly and was very confusing.”

25 U SER F EEDBACK “I would probably use it again from home.”

26 C ONCLUSIONS

27 H YPOTHESES P ROVEN Users would be surprised by the new interface. Users would find it easier to discern relationships in TouchGraph Amazon than TouchGraph Google due to their familiarity with the content of search terms selected.

28 H YPOTHESES P ARTIALLY P ROVEN Users would explore the interface. Users would be able to discern relationships between websites presented in the visualization. Experience gained in TouchGraph Google would transfer to TouchGraph Amazon and users would increase their success rate. Users would successfully launch websites from the TouchGraph interfaces.

29 H YPOTHESES N OT P ROVEN Users would view the help section.

30 C ONCLUSION While users were able to complete some tasks successfully, they did not grasp the concept of TouchGraph displaying the similarities to the degree I expected. Users had better success in identifying related items and stating the relationship in the TouchGraph Amazon interface. Overall, 66.7% of the participants were definitely not ready for TouchGraph, and in many ways outlined above, TouchGraph is not yet ready for the general population’s mainstream searching needs.

31 L ESSONS L EARNED

32 N EXT T IME … This was the first usability study I have conducted. Upon reflection, there are a few things I would do differently the next time I perform a user study. Instruct users to clearly identify which task they are working on. Instruct users to announce their completion of each task, and perhaps mark each off on the task list, or present each task on an individual card. One user lost his place, and took a few moments regaining his place.

33 N EXT T IME … For some users, they decided an item was similar to the search term based upon a direct correlation. For example, in the TouchGraph Amazon tasks, users were instructed to find a movie related to Pirates of the Caribbean and state the relationship. Two users chose the sequel, which is technically related to the search term, but was not quite what I intended. I expected films with similar actors, subjects, or production studio. I should have chosen a title not part of a series.

34 F ULL -L ENGTH V IDEOS

35 U SER V IDEOS User #1 User #2 User #3

36 U SER V IDEOS User #1 User #2 User #3

37 A CKNOWLEDGEMENTS

38 The author would like to thank the participants for their cooperation in the completion of the user study.

39 R EFERENCES

40 Nielsen, J. (2005). Heuristics for user interface design. Retrieved November 28, 2008, from tml tml Reeb, B. (2007, April). LITA Regional Institute: User Centered Design: Usability. LITA Regional Institute held at Galther Health Library, Chicago. TouchGraph: Products: Amazon Browser. Retrieved, November 30, 2008, from TouchGraph: Products: Google Browser. Retrieved, November 30, 2008, from


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