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BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better” Luke Dhuyvetter Lee Dunford Kelli Moe.

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Presentation on theme: "BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better” Luke Dhuyvetter Lee Dunford Kelli Moe."— Presentation transcript:

1 BASF Badische Anilin- & Soda-Fabrik “Helping Make Products Better” Luke Dhuyvetter Lee Dunford Kelli Moe

2 Introduction Introduction- Kelli History- Luke SWOT Analysis-Luke Industry Analysis- Lee Competitor Analysis-Lee Future Outlooks- Kelli Recommendations- Kelli

3 History : Founding of BASF - the age of dyes : Founding of BASF - the age of dyes : The age of fertilizers : The age of fertilizers : New high-pressure syntheses : New high-pressure syntheses : Reconstruction and new beginning : Reconstruction and new beginning : The beginning of the plastics age : The beginning of the plastics age : From Ludwigshafen to the world : From Ludwigshafen to the world

4 SWOT Analysis Strengths Strengths Good Reputation Good Reputation Has a positive public appearance. Has a positive public appearance. Variety of different products Variety of different products Weaknesses Weaknesses Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products. Hitler made the company help his armies out which is a reason some people might not want to use BASF’s products. Lots of competition Lots of competition

5 SWOT Analysis Opportunities Opportunities The advancement of technology The advancement of technology Possibility of cheaper transportation Possibility of cheaper transportation Threats Threats High cost of shipping goods High cost of shipping goods More strict emissions laws More strict emissions laws

6 Industry Profile Chemicals Chemicals Plastics Plastics Performance Products Performance Products Agricultural Products Agricultural Products Oil & Gas Oil & Gas

7 Chemicals Produces chemicals Produces chemicals Construction Construction Automotive Automotive Electrical Electrical Electronics Electronics Health & Nutrition Health & Nutrition

8 Chemicals Produces a carbonyl iron powder that is used in electric motors Produces a carbonyl iron powder that is used in electric motors Chemicals for the lumber industry Chemicals for the lumber industry Sells laminated flooring Sells laminated flooring Production Sites Production Sites Germany, Belgium, Louisiana, Texas, & China Germany, Belgium, Louisiana, Texas, & China

9 Plastics Worlds Leading Plastic Producer Worlds Leading Plastic Producer 50 years ago selling 3 Million 50 years ago selling 3 Million To now selling 150 Million metric tons a year To now selling 150 Million metric tons a year Sales for million in euros Sales for million in euros

10 Performance Products Coating & Polymers Coating & Polymers Sells a chemical for waterproofing Sells a chemical for waterproofing Produces a chemical for clear coating and under coating cars Produces a chemical for clear coating and under coating cars

11 Agricultural Products Sells to 60 different countries Sells to 60 different countries Sells spray for over 150 different crops Sells spray for over 150 different crops Specializes in fruits and vegetables Specializes in fruits and vegetables Sells over 1000 different products Sells over 1000 different products Markets 13 natural occurring vitamins Markets 13 natural occurring vitamins

12 Gas & Oil Has oil reserves in Libya & Germany Has oil reserves in Libya & Germany Has 14 different wells in Libya alone Has 14 different wells in Libya alone

13 Competitors Bayer AG Bayer AG Dow Chemical Company Dow Chemical Company Total SA. Total SA.

14 Future Outlooks June 2006 June 2006 BASF received the Federation of German Industry (BDI) Award for the Environment BASF received the Federation of German Industry (BDI) Award for the Environment

15 Future Outlooks Jan 2007 Jan 2007 #1 position in manager magazine's Good Company Ranking #1 position in manager magazine's Good Company Ranking

16 Other Awards April Awarded the Environmental Reporting Award April Awarded the Environmental Reporting Award June Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer June Honored with the Presidential Green Chemistry Challenge Award for UV-curable primer September Received Best Corporate Reporting of the year September Received Best Corporate Reporting of the year September Received Award for family-friendly policy in Germany September Received Award for family-friendly policy in Germany December Received Best Corporate Citizenship Award in China December Received Best Corporate Citizenship Award in China April 2006-Nominated for EU Commission’s Environmental Award April 2006-Nominated for EU Commission’s Environmental Award

17 Recommendations Earn a premium on their cost of capital Earn a premium on their cost of capital Help their customers to be more successful Help their customers to be more successful Form the best team Form the best team Ensure sustainable development Ensure sustainable development

18 Any Questions?


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