Presentation on theme: "On-board Survey of Bus and Light Rail Customers May 8, 2006 Transit Marketing, LLC CJI Research Corporation."— Presentation transcript:
On-board Survey of Bus and Light Rail Customers May 8, 2006 Transit Marketing, LLC CJI Research Corporation
On-Board Survey Pre-survey to identify key satisfaction factors 2312 Passengers Surveyed –1487 Bus –728 Light Rail –97 Neighborhood Ride Data weighted to reflect ridership Survey Administered by in –English –Spanish –Russian –Hmong –Vietnamese –Chinese Option provided for passengers with disabilities or those making short trips 2
24 Rail-only riders are more impacted by other passengers, overcrowding, vehicle cleanliness and security. 24
25 Bus and Mixed mode riders are more concerned with on- time performance and hours of service 25
26 Ridership Retention 31% of RT riders expect or hope to stop using RT Rail-only riders are most “loyal”
27 Rider Retention – A Closer Look Loyalty increases with age Young riders are most likely to “expect” to get a car and stop using RT
28 Conclusions Regional Transit services carry a diverse ridership population, with large components of work and school commuters. Most riders rate the system positively (5 or above on a 7 point scale) but there are distinct opportunities to improve satisfaction and rider retention. There are distinct differences in the demographics and concerns of users of different modes.