Presentation on theme: "CONFIDENTIAL The Next Marketing Era: Marketing's Digital Command Center Introducing Sitefinity Version 8.0 March 17th 2015."— Presentation transcript:
CONFIDENTIAL The Next Marketing Era: Marketing's Digital Command Center Introducing Sitefinity Version 8.0 March 17th 2015
CONFIDENTIAL Today’s Speakers Ted Schadler, VP and Principal Analyst Forrester Research Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms. Martin Kirov, VP of Product Management and Marketing Sitefinity, Telerik, A Progress Company Martin has led the development and growth of this division, since inception and is the architect behind its multinational sales and marketing. Kirov established and continues to oversee the division’s rapid global growth including leading all Telerik Sitefinity business teams and is actively involved in tailoring the Sitefinity product and service offering to meet the evolving needs of the digital marketing marketplace. Tim Ahlenius, Director of Experience Marketing Americaneagle.com Tim couples practical, strategic thinking with years of real-world management and technical skills. For over 15 years, he has been involved in building, designing, and executing websites for high-profile customers such as Stuart Weitzman, Club 21 Global, Beretta, Erehwon Mountain Outfitters, and USTA. From marketing to design and user interface layouts, Tim has worked on numerous strategy projects, helping guide clients into the next steps for their website and online marketing needs with the support of valuable metrics, gleaned from analytics analysis, SEO analysis, competitive analysis, mobile and social engagement statistics.
CONFIDENTIAL Agenda The Age of the Customer – Ted Schadler The New CMS Requirements – Tim Ahlenius Introduction to Sitefinity V8 – Martin Kirov Demonstration – Svetla Yankova
Master The Critical Role Of Context In Great Customer Experiences Ted Schadler Coauthor of The Mobile Mind
Master contextual experience delivery Determine your brand’s North star. Identify your unique interaction cycle in support of that. Define your strategy 1 Reconceive the role of content to provide utility. Embrace iterative and agile approaches. Reorganize your processes 2 Take inventory of your existing technology assets. Identify technologies needed to build the experiences. Assemble your digital experience technology 3 Use big data technologies to get predictive. Compress the insights-to-execution process. Accelerate innovation with analytics 4
Thank you Ted Schadler
CONFIDENTIAL The New CMS Requirements Tim Ahlenius, Director of Experience Marketing AmericanEagle.com
Challenges for Digital Marketers Marketers need to create a unique personalized digital experiences requiring a responsive CMS Big data cannot mean big effort Organizations need advanced digital marketing features, but they are often the hardest to use Technology has to continually learn and recommend options
Real Word Examples of the Sitefinity Digital Experience Cloud The Publisher Focused on segmentation and personalized content to drive unique experiences for schools, library and individuals Increased optimizations for subscription sign-ups and initial leads More effective targeting of their vast amount of reference material The Association Target content to both their members and general public Understand content consumption per segment
CONFIDENTIAL Introducing Sitefinity Digital Experience Cloud Martin Kirov VP Product Management & Product Marketing
Organizational Silos Social Media Team Twitter followers, retweets etc. Demand Generation Team Demand Generation Team Inquiries, Whitepaper downloads Sales Team Calls, Meetings Content Marketing Team Blog visits, comments etc. Who owns the entire Customer journey?
Functional Challenges Digital Marketing Today The Future of Digital Marketing Customer Engagement data stored in various disconnected systems A lot of customer data is hard or impossible/too time consuming to analyze Adapting the experience to customer behavior is challenging Predicting marketing results and proving the effectiveness of campaigns is hard and inaccurate Aggregate - customer engagement data from all channels and all systems is stored in one central place Analyze – apply machine learning to identify behavior patters and provide data-driven insights and recommendations Engage – optimize the experience of each customer across channels Measure - ROI from marketing campaigns can be proven.
Introducing Sitefinity Digital Experience Cloud The Digital Marketing Cloud Platform for tracking analyzing and shaping every step of the customer journey
Digital Experience Cloud CRM Salesforce MS Dynamics Other Website Sitefinity Non-Sitefinity Websites Social Media Facebook Twitter LinkedIn Marketing Automation Marketo Eloqua HubSpot Custom Relational Databases Excel Mobile Apps Mobile SDK for custom data Data Upload in Standard Format Customer Journey Analysis 360 ° Degrees Contact Profiling Predictive Analytics Prescriptive Analytics Persona Profiling and Lead Scoring Customer Journey Optimization Real-time Personalization Marketing Calls, etc. Measurement Conversion Tracking Campaign Tracking Marketing Attribution
CONFIDENTIAL Sitefinity V8.0 Deliver Guided Customer Journey Across Channels Web Mobile Ecommerce Marketing Social Media Deliver Guided Customer Journey Across Channels Web Mobile Ecommerce Marketing Social Media Understand and Optimize the Customer Journey Customer Journey Analysis Predictive and Prescriptive Analytics Measurement and Optimization Understand and Optimize the Customer Journey Customer Journey Analysis Predictive and Prescriptive Analytics Measurement and Optimization AnalyzeAct Digital Experience Cloud Experience Delivery Platform
CONFIDENTIAL Sitefinity Digital Experience Cloud Demo Digital Command Center for Marketers