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Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521 Ranked Top 20… National (A18-34,

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Presentation on theme: "Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521 Ranked Top 20… National (A18-34,"— Presentation transcript:

1 Toronto - T F Montréal - T F Vancouver - T F Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49, F25-54) Toronto (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) Calgary (A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) Edmonton (A18-24, A18-34, F18-24) Vancouver (A18-24, A18-34, F18-24, F18-34, F18-49, F25-54) Glee skews to key advertising demos! Its viewers are more likely than the TV population to own their own home, have kids under 12 and a household income over $100k Is the destination for younger viewers! Own a touchscreen tablet or e-reader (116), smart phone (115) and to have spent $100+ online in the past year (119) Have spent $50+ on face & body skincare (134) or make-up (114) in the past month and $500+ on women’s clothing in the past year Have consumed coolers (140), mixed drinks (142), wine (112), spirits/liquor (119) or vodka (142) in the past 6 months Have gone to the movies in the past week (133), and bought 3+ DVDs in the last 3 months (117) Reward themselves with a snack (121), including: pretzels (135), chocolate bars (113), popcorn (115) and chewy candy (137) Viewers of Glee are more likely than the population to... Source: BBM Canada PPM Data, FL13 STD (Sep9-Oct27/13)-confirmed data, M-Su 2a-2a PMB 2013 Fall 2-Year Readership and Product Database/English Canada Index based on Comp% of A18-54 vs. population Ranked Top 10 Nationally and in the Meter Markets across a number of key younger demos

2 National: Meeting estimates Toronto/Edmonton: Top-20 Performer (M18-24) Calgary: Top-20 Performer (M18-24, M18-34) * The Simpsons, Bob’s Burgers, Family Guy, American Dad: Su 8p-10p Global’s Sunday Animation line-up skews male and heavily towards key advertising demos. Viewers also have higher household incomes. Renewed for Season 26! National: Top-10 Performer: (A18-34, M18-24, M18-34) Top-20 Performer: ( M18-49, A18-24, F18-34) Overachieving vs. estimates Renewed for Season 11 Calgary: Top-20 Performer (M18-24, M18-34) Renewed for Season 5 National: Top-20 Performer (M18-34) Up 15%-50% vs. Fall 12 Overachieving vs. estimates Toronto: Top-20 Performer (M18-24, M18-34) Source: BBM Canada PPM Data, FL12 STD (Sep10-Oct28/12). FL13 STD (Sep9-Oct27/13)-confirmed data, Total Canada Toronto - T F Montréal - T F Vancouver - T F ** Ind AvWkRch(000) Toronto/Calgary Top-10 Performer: (M18-24, M18-34) Top-20 Performer: ( M18-49, M25-54)

3 Now in its 39 th season! Guests have included Tina Fey, Miley Cyrus, Bruce Willis and Lady Gaga. Reaches over 1.6 million viewers each week! (2+) Source: BBM Canada PPM Data, FL13 STD(Sept – Nov ),*(A18-49, A25-54, F18-49 & F25-54), Late night based on 1130p-4a /Reach based on AvWkRch(000), Total Canada, Ind2+, Attracts a younger consumer with almost 30% of the audience between 18-34


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