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Target Audience Value Proposition Product Briefing -Design Concept -Product Features Appendix -Marketing Specification -Competitor Comparison Agenda
Mindset and Behavior Anytime, Anywhere Always want to be informed Anxious to build and maintain social networks & like to share feelings with others Prefer text communication through Internet rather than telecom or face- to-face meetings
Who are They? They are not constrained by profession, income, role, or geographical barriers. They have similar characteristics regardless of culture or race. The majority of the NetGeneration (also known as Generation Y) grew up surrounded by digital media They could be shy students during the week but become bold Cosplay characters on weekends They might be bankers in the day and party animals at night
Student Business Sales Web Content Surfer/Contributor Target Audience Example Profile Age: 25~35 Occupation: Sales Gender: Male/Female Main Purpose of usage: office applications Profile Age: 15~24 Gender: Female Main Purpose of usage: homework/web surfing/ online chatting Profile Age: no limit Occupation: no limit Gender: Male/Female Main Purpose of usage: web surfing /content creating People who like fancy and stylish design and work as…….
1.10.1” 16:9 8ms LED display 2.Intel® Atom processor 3.HDD storage 4.90% full size keyboard 5.1.3 mega pixels webcam 6.4-in-one card reader 1.10.1” 16:9 8ms LED display 2.Intel® Atom processor 3.HDD storage 4.90% full size keyboard 5.1.3 mega pixels webcam 6.4-in-one card reader U101 Value Proposition Just-fit Technology With perfect fusion of witty design and just-fit technology, BenQ Joybook U101 enhances your digital mobile lifestyle and convey your true feelings to the world anytime, anywhere. Witty Design 1.Lively emoticon pattern on the screen cover 2.Elegant blue color 3.Attractive Pearl white key and palm rest area 4.User-friendly UI design My emotion in motion Joybook Lite U101
Why Emoticon? It’s not constrained by culture and language It’s commonly used in email, chat, and IM 82% of those who use Yahoo! Messenger daily use emoticons Age 19-25 are the most avid emoticon users, with 68% in this age group using emoticons on a daily basis It expresses non-verbal cues and it’s fast paced 61% of users rely on emoticons to best express their feelings, while 17% rely on internet slang (LOL, GR8) and 13% on photo sharing It expressed feelings/emotions
Why Joybook Lite U101? With Joybook Lite U101, users can……. Showoff in a low-profile wayShowoff in a low-profile way –I’m different from normal guys, I got my own style. Away from ordinary black and white, I got a young and bright blue U101. –I’m not as boring as you think if you come close to see my U101. The unnoticeable emoticon will let you know I’m a fun-loving person. –U101 is cool and popular, just like I am. Everybody wants to be like me. Express true feelings to othersExpress true feelings to others –U101 knows me well; its witty emoticons represent my feelings. –I got my own feelings even though I don’t reveal them easily. – I’m bold and free in the virtual world. Have fun and get away from the boring routineHave fun and get away from the boring routine –Emoticons are fun and let me laugh my stress away –Sometimes I want to be cute; I want someone to care about me
The New Book 4 the Net Generation Design Communication For Joybook Lite U101 BenQ Lifestyle Design Center For Internal Use only U101 ID Design Concept
The Rise of the Net Generation The Net Generation was born from the early 1980s to the early 1990s. It is the first generation to grow up surrounded by digital media. For them, computers and internet have become necessities in daily life.
The Need of Being Connected Anytime Anywhere In the past, people use laptops for a more professional purpose. In the time of internet, people read news, keep a diary, check mail, chat with friends, share photos, read maps, etc. on the net. That is why there is a new need to connect to internet anytime anywhere.
Regular Laptop Not that easy to carry around Eee PC Not that easy to type and view But it is not that easy to use internet anytime anywhere…
e.MOTION The internet in motion that expresses your emotion
"The Internet is fostering new kinds of creativity through language," said David Crystal, a historian of language at the University of Wales in the United Kingdom. Netspeak is a method of conveying text, thoughts, even emotions, in the shortest form possible. A typical string might read “BTW, lets F2F 4 YA lunch, DN b l8. :)” Translated, this would read “By the way, let's get together (face to face) for yet another lunch, do not be late. (smile emotion)” Netspeak -- A New Culture in the Net Generation
:-) :-( ;-) :-D :-P (^_^) (T_T) \m/(>.<)\m/ (^_-)db(-_^) Orz XD >:( :-/ 8-) xc== The Lively Emoticon An emoticon (Emotion + Icon) is a symbol or combination of symbols used to convey emotional content in written or message form. It is fun to use and decipher these codes in the net generation.
From Internet 2 Reality Originally a communication form on the internet, emoticons have been brought to the real world by the product designers.
Hip Element Emoticon graphics are used in many fashionable products designed for Net Generation.
The Joybook Lite is designed for the Net Generation. The Lifestyle Design Center took inspiration from the new language of emoticon to create the fun pattern on the cover. These emoticons are created with the alphabets and symbol of I, (love), J, o, y, b, o, o, k, L, I, t, e. A New Design Language 4 the Net Generation
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Joybook U101 Hardware Feature 10.1” 16:9 8ms LED Screen 90% full-size keyboard WLAN 802.11b/g/n Intel Atom CPU & XP Home OS HDD 120GB Bluetooth 2.0 Only 1.2 Kg (with 3-cell battery) 1.3-Megabyte webcam
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Main Product Features Wireless Connection -802.11bgn and Bluetooth 2.0 Sleek ID design -IMR Technology adopted
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Ergonomic keyboard -90% of desktop keyboard 16:9 LED backlight Panel -More visible area than 16:10 when watching movie Main Product Features
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Linux User Interface Introduction
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Application List of Joybook Lite U101 (Linux Sku) Internet Firefox - firefox - 3.0 Thunderbird - 22.214.171.124 Pidgin - 2.2.2 Skype - 2.0 FileZilla - 126.96.36.199 Liferea - 1.2.23 Google Search-URL Shortcut Google News-URL Shortcut Google Earth Google Maps-URL Shortcut Gmail-URL Shortcut WiKipedia-URL Shortcut Live Spaces-URL Shortcut Youtube-URL Shortcut Webex-URL Shortcut FAQ-URL Shortcut Work MousePad - 0.2.13 Orage - 4.4.2 Google Calendar-URL Shortcut Google Docs-URL Shortcut Learn PDF Reader-Acrobat Reader Dictionary-Stardict - 3.0.1 Calculator-Gcalctool - 5.20.2 eBook-FBReader - 0.8.12 Math-Tuxmath Image Programer-GIMP - 2.4 KolourPaint - 1.2.2 Play Media Player-Smplayer - 0.5.62 Music Player-BMP Player - 0.9.7 Audio Recorder-Audacity - 1.3.2 Picture Viewer-Gthumb - 2.10.7 Photo Manager-Picasa - 2.7.3736 Game-icebreaker - 1.9.8 Game-frozen-bubble - 2.1.0 Game-tuxpuck - 0.8.2 Game-ltris - 1.0.11 Game-lpairs - 1.0.2 Game-llk_linux - 2.3 Game-lbreakout2 - 2.6-0.8 Game-supertux - 0.1.3 WebCam-UCView - 0.16
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation GUI Main Menu Proposal The desktop picture frame with arrows appearing.
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation The JBL main menu scene 1. GUI Main Menu Proposal
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation The JBL main menu scene 2. GUI Main Menu Proposal
ItemsSpecifications Dimension258 mm x 189 mm x Front 21 mm / Rear 32 mm Weight Target(1) 1Kg, 10.1”, 3-cell 2400mAh Li-on battery CPU(1) Intel Atom 1.6G Processor (FSB=533/L2Cache=512K) Thermal Design(1) TDP: 16W Core Logic(1) Intel 945 GSE + ICH7M System Memory(1)1GB SO-DIMM x 1, DDR-II 533 MHz, with on-board memory 4 pcs (512MB MAX supported) BIOS ROM1MB Boot SPI Flash ROM, w/o ROM socket LCD10.1” TFT LCD with LED Backlight KeyboardStandard Keyboard KBCITE 8512 Pointing device (1) Touchpad Flat type I/O ports(1) D-Subx 1 (2) MIC-In x 1(Stereo/Black) (3) RJ45 x 1 (connector without LED) (4) USB 2.0 x 3 (Rx2/Lx1) (5) D-MIC integrated with Camera module. (6) DC Power jack x 1 (Jack dimension ) Hard DriveSATA interface HDD x1 (120 / 160GB) Optical DriveN/A Floppy DriveN/A ModemN/A Audio1) Audio chipset: ALC269 Audio I/O(1) HP Out. (Jack color TBD) (2) Line-in / MIC-in (Jack color TBD) Embedded SpeakersX 2 pcs, 1.5W each (typical value w/ Chamber) Joybook Lite U101 Specifications
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation Main Battery3 – cell 2400mAh Li-on battery pack (Standard,3S1P) Adapter40W, (Vendor: Delta) Button/Switch/Hot KeysPower button w/ duo color LED (S0:Blue/S3:Amber) PCIe Card 1 mini-PCIe slot x 2 (Half type : WLAN, Full type :HSDPA module Card reader slot(1 ) 4-in-1 connector and Support MS/MS-Pro/SD / MMC (2 ) by RTS5158E (3 ) Support SD2.0 LAN(1) 10/100, PCI-E interface (2) RTL8102EL Wireless LAN(1) 802.11 B/G/N (2 Antenna) USB 2.0(1) Embedded in ICH7-M, 5V/ (2) X 3 InverterN/A Blue ToothOption Webcam(1) CMOS type, 1280X1024 resolutions. (2) 1.3 M (combined D-MIC x1) Battery LifeAround 2.5HR with 3 cell/2400mAh under Battery Mark 4.01 Key Spec. _ 2
BenQ Confidential (Sep, 2008) 2008, BenQ Corporation DisplayWeightStorageW LAN Battery Life Webcam (mega) BenQ Joybook Lite U101 10.1" LED WSVGA (16:9) 1.137kg1200GB b/g/n Bluetooth 2.5(3cells)1.3 Asus Eee PC 1000 10"/10.2"1.33kg40GB (SSD) n Bluetooth 4.2 -7.5(6 cells) 1.33 Asus Eee PC 1000H (Dolby) 10"/10.2"1.45kg80GB n Bluetooth 3.2 -7(6 cells)1.45 MSI Wind NB U100 (B) 10” 1024x6001kg80GB b/g Bluetooth 71.3 Acer Aspire One 8.9" LED 1024x600 WSVGA 995g/ 1.26kg 120GBb/g 3h3-cell) 7(6-cell) o.3 ASUS Eee PC 900 8.9" LED 1024x600 WSVGA 0.99kg12/20GB n Bluetooth3.5(4cell)1.1 ASUS Eee PC 901 (Dolby) 8.9" LED 1024x600 WSVGA 1.14kg12GB n Bluetooth 4.2-7.8(6cell)1.3 HP 2133 8.9“ WXGA1.27kg120GB a/b/g Bluetooth 2h(3cell) 4h(6cell ) 1.3 Competitor Comparison